Business Idea

Start A Childbirth Education Service

About

Starting a childbirth education service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell childbirth education service, or selling childbirth education service online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$1.9B
starting costs
$17.8K
gross margin
80%
time to build
60 months

About

Starting a childbirth education service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell childbirth education service, or selling childbirth education service online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$1.9B
starting costs
$17.8K

 

gross margin
80%
time to build
60 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $6,900
Business Formation Fees $600 $3,200
Equipment & Supply Expenses $63 $200
Retail Business Expenses $0 $7,200
Inventory Expenses $300 $5,000
Vehicle Expenses $0 $10,000
Training & Education Expenses $0 $1,000
Advertising & Marketing Costs $0 $1,200
Software Expenses $0 $200
Website Costs $13 $215
Food Business Expenses $25 $500

Successful Businesses

Business URL Rank
UNICEF unicef.org #6,529
American Education Services aessuccess.org #37,035
Geisinger geisinger.org #47,036
Lamaze lamaze.org #251,965
NCT (National Childbirth Trust) nct.org.uk #294,523
AWHONN awhonn.org #438,163
Gaumard Scientific: Skill Trainer Manikins and Simulators for Health Care gaumard.com #572,214
Kaleida Health – Buffalo, NY kaleidahealth.org #674,091
Choices in Childbirth choicesinchildbirth.org #700,337
CAPPA cappa.net #978,562
Lamaze Healthy Birth Class healthybirthclass.com #1,102,986

Pros & Cons

Pros Description
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a childbirth education service costs significantly less money than most businesses, ranging anywhere from 62 to 35,615.
Rewarding work Starting a childbirth education service can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
No overhead costs To get your childbirth education service started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your childbirth education service are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Crowded Space Competition is high when it comes to your childbirth education service, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Work can be inconsistent As a childbirth education service, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Isolation Often times, as a childbirth education service, you typically work alone and do not have much face-to-face interaction with other team members.
No safety net Typically, as a childbirth education service, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.