Start A Carpet Cleaning Service - Business Ideas

Start A Carpet Cleaning Service - Business Ideas
Start A Carpet Cleaning Service

One of the most common household decorative items is a floor carpet. Carpets are extensively used in commercial and residential spaces to provide an aesthetic look. The increased use of carpets has influenced the demand for carpet cleaning services.

If you are starting a carpet cleaning company, you will need quality equipment and an on-point marketing strategy to stand out from the competition. You will be challenged by managing customer quoting, invoicing, allocating labor, and collecting payments. Therefore, invest in the right software for managing business operations and tracking invoicing.

Starting a carpet cleaning service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell carpet cleaning, or selling carpet cleaning online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a carpet cleaning service ➜

Key Stats

starting costs
$20K
gross margin
95%
avg product price
$150
time to build
240 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$63

$700

Vehicle Expenses

$2

$4

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$1,000

Total Startup Costs

$6,201

$39,765

Successful Businesses

Business URL Rank

MOLLY MAID

mollymaid.com

87,635

The Maids

maids.com

177,621

COIT

coit.com

215,902

Chem Dry

chemdry.com

394,668

Vivid Cleaning Services

vividcleaningservices.com

937,381

KIWI

kiwiservices.com

940,393

Sears

searsclean.com

1,002,303

Zerorez

zerorez.com

1,031,989

NYC Carpet Cleaning, Brooklyn Carpet Cleaning, Oriental Rug Cleaning and Repair

jlcarpetandupholstery.com

1,376,786

Power Washing Pros

pwpsla.com

1,393,976

ServiceMaster by Wright

servicemasterrestorations.com

1,430,909

Pros & Cons

Pros Description

Little startup costs required

The cost to start a carpet cleaning service costs significantly less money than most businesses, ranging anywhere from 62 to 39,765.

Rewarding work

Starting a carpet cleaning service can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

No overhead costs

To get your carpet cleaning service started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your carpet cleaning service are typically around 95%, which is considerably high and allows you to grow your business and manage costs easily.

Quick build time

The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Time commitment

With starting a carpet cleaning service, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Impatient customers

You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

You might struggle financially (at first)!

If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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