Start A Billboard And Outdoor Advertising Business - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Billboard And Outdoor Advertising Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a billboard and outdoor advertising business can be a lucrative and exciting opportunity for entrepreneurs. This business involves leasing space on billboards and other outdoor structures to advertisers who want to reach a broad audience through visual marketing.

To start a billboard and outdoor advertising business, you will need to secure leases for billboard locations and negotiate rates with advertisers. You will also need to design and install the advertisements and maintain and repair the billboards. It is essential to have a strong understanding of the local market and demographics to target your advertising campaigns effectively.

In addition to the practical skills needed for this business, you should also have excellent communication and negotiation skills to work with advertisers and secure leases. Strong marketing and sales skills will also be beneficial in attracting new clients and growing your business.

To run a successful billboard and outdoor advertising business, it is essential to stay up-to-date on industry trends and best practices constantly. It would help if you also were willing to adapt and pivot your strategies as needed to meet the changing needs of your clients and the market.

With hard work and dedication, a billboard and outdoor advertising business can be a lucrative and rewarding career path.

Starting a billboard and outdoor advertising business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell billboard and outdoor, or selling billboard and outdoor online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$6.5B

starting costs

$5.89K

gross margin

65%

time to build

210 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Training & Education Expenses	$0	$1,000
Software Expenses	$0	$594
Advertising & Marketing Costs	$0	$2,750
Website Costs	$13	$215
Specific Industry Expenses	$0	$100
Total Startup Costs	$13	$11,659

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Blip Billboards	blipbillboards.com	113,497
AdQuick	adquick.com	205,335
75Media	75media.co.uk	1,252,653
Spotinvasion Mobile Billboard	spotinvasionmobilebillboard.com	2,765,851
Bishopp	bishopp.com.au	2,818,446
WILD POSTINGWILD POSTING	wildposting.com	2,845,810
Accel Advertising	acceladvertising.com	2,886,040
Primary Media	primarymedia.com	3,173,147
Marlin Billboard Sales in South Carolina & Georgia	marlinoutdooradvertising.com	3,318,546
Maximedia	maximedialv.com	3,645,362
Face First Media	facefirstmedia.co.za	3,658,738

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a billboard and outdoor advertising business costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.
Rewarding work	Starting a billboard and outdoor advertising business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website	A billboard and outdoor advertising business gives people a reason to visit your website and to keep coming back to you!

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your billboard and outdoor advertising business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication	You may find yourself constantly needing to update your billboard and outdoor advertising business in order to stay relevant for your audience and for those searching on google.
Lack of benefits	With a billboard and outdoor advertising business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation	Often times, as a billboard and outdoor advertising business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes	As a billboard and outdoor advertising business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a billboard and outdoor advertising business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

See all cons ➜

Key Stats

Startup Costs

Successful Businesses

113,497

205,335

1,252,653

2,765,851

2,818,446

2,845,810

2,886,040

3,173,147

3,318,546

3,645,362

3,658,738

Pros & Cons