42 Trending Backpack Line Businesses [2024]

Updated: January 18th, 2023
Start A Backpack Line

There is a demand for backpacks all year round, which increases during the camping season. As an entrepreneurial backpack company founder, you oversee design to bring functional style to an essential travel item.

Focus on creating versatile, durable, and comfortable backpacks suited for the daily commuter as well as outdoor adventurers by focusing on innovations in straps, padding, compartments, and lightweight but weatherproof materials.

Promote customized and made-to-order services to stand out while developing a direct-to-consumer model.

Whether aiming to outfit students, professionals, or travelers seeking hands-free convenience, building a backpack line from scratch aligns savvy business sense with a passion for accessories that organize and transport daily essentials.

Looking for some examples of a backpack line?

Interested in case studies of a successful backpack line? Check out our full list of success stories.

1. Louis Vuitton

Where they're located: Las Vegas, Nevada, USA
Website traffic: 14.5M/month

2. Coach EOS Site

Shop Bags, Wallets, Apparel, Shoes, Men's & More Online On The COACH Outlet Official Site. Open All Day, Every Day So You Can Shop For What You Want, Whenever You Want.

Where they're located: Jacksonville, Florida, USA
Website traffic: 12.4M/month


Learn more about starting a backpack line:

Where to start?

-> How to start a backpack line?
-> How much does it cost to start a backpack line?
-> Pros and cons of a backpack line

Need inspiration?

-> Other backpack line success stories
-> Marketing ideas for a backpack line
-> Backpack line slogans
-> Backpack line names

Other resources

-> Backpack line tips
-> Backpack line manufacturers

4. Osprey Packs

Where they're located: Tucson, Arizona, USA
Website traffic: 680K/month


5. Backpacker

Where they're located: South Australia, Australia


6. Samsonite

Where they're located: Jacksonville, Florida, USA
Website traffic: 340K/month

7. CleverHiker

Hiking, backpacking & camping gear reviews, skill tutorials, trip guides, and much more.

Where they're located: Stockton, California, USA
Website traffic: 1.05M/month


8. Dakine

Dakine builds backpacks, bags, outerwear, gloves and accessories for surf, skate, snowboard, ski, mountain bike, windsurf, and kite.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 260K/month



GORUCK bridges the civilian and military worlds with rucksacks, footwear, apparel, and events. Backed by a Lifetime Guarantee, GORUCK gear is proven for life.

Where they're located: Nashville, Tennessee, USA
Website traffic: 270K/month


10. Zpacks

Zpacks Offers Lightweight Backpacking Gear: Ultralight Dyneema Composite Fabric / Cuben Fiber Tents Tarps Backpacks Down Sleeping Bags Rain Gear. The clear choice for hikers looking for the lightest minimalist solutions for outdoor equipment.

Where they're located: Portland, Oregon, USA
Website traffic: 460K/month


11. The Official Home of Hello Kitty & Friends

Explore the supercute world of Sanrio, home to Hello Kitty, My Melody, Kuromi, Aggretsuko, Gudetama, and more!

Where they're located: Stockton, California, USA
Website traffic: 740K/month

12. Section Hikers Backpacking Blog

Hiking and backpacking for beginners and experts. The top backpacking gear review and skills website written by an experienced backpacker and guide.

Where they're located: Amarillo, Texas, USA
Website traffic: 750K/month


13. Home

Home - PCNA

How much they make:
Where they're located: Oxnard, California, USA
Current team size: 1000
Website traffic: 160K/month


14. The Broke Backpacker

The Broke Backpacker... Step out of your comfort zone and hit the road in search of adventure with British explorer Will Hatton.

Where they're located: Dulce Nombre de Jesús, Provincia San José, Costa Rica
Website traffic: 800K/month


15. Tortuga

"The Best Carry On Travel Bag." -The Wirecutter. Shop carry-on-sized travel backpacks, daypacks, and duffles. Free shipping in the US for orders $49+. Flat-rate shipping worldwide.

How much they make: $3.6M/year
Where they're located: Remote
Current team size: 9
Website traffic: 290K/month


How We Started A $300K/Month Business Selling Carry On Travel Backpacks

How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.

Read by 12,480 founders

16. Backcountrygear.com

Lightweight Backpacking, Camping Equipment, Camping Tents, Climbing Gear, Hiking Gear, Backpacking Gear from Backcountry Gear in Eugene, Oregon. We specialize in ultralight equipment for lightweight backpacking, climbing, hiking, camping and backcountry use.

Where they're located: Portland, Oregon, USA
Website traffic: 280K/month


17. Curacao

Shop at iCuracao.com for electronics, furniture, appliances, jewelry and more. All the brands you love for low monthly payments. In-store pickup. Free shipping.

Where they're located: Tucson, Arizona, USA
Website traffic: 470K/month


18. Hit Promotional Products

Hit Promotional Products is your one stop shop for promotional products. With over 1,400 total items, Hit is ranked among the top 50 suppliers in the nation.

Where they're located: Saint Petersburg, Florida, USA


19. unknown

Where they're located: South Australia, Australia
Website traffic: 230K/month


20. Triple Aught Design

Mission Capable. Whether on your toughest missions or in your everyday adventures, we know that exceptional quality and engineered functionality will help you succeed.

Where they're located: San Francisco, California, USA
Website traffic: 200K/month


21. Welcome to the Ohio Lottery! :: The Ohio Lottery

The Ohio Lottery offers a wide variety of draw games and instant games, plus KENO at over 8,500 licensed retailer locations across the State of Ohio.

Where they're located: Columbus, Ohio, USA
Website traffic: 4.02M/month


22. StackPath

Where they're located: Manhattan Community Board 1, New York, USA


23. https://www.armysurplusworld.com/

We are a premier supplier of USGI & commercial products for members of the military, public service professionals, outdoor enthusiasts & patriotic Americans. Shop online now!

Where they're located: Hirevo, Gabrovo, Bulgaria
Website traffic: 280K/month


24. Backpack

Buy products from Amazon, eBay and other US and UK stores and get them in Bangladesh in less than 16 days! Enjoy our world class shopper guarantee policy and more.

Where they're located: Dighalia, Dhaka Division, Bangladesh
Website traffic: 80K/month


25. Backpacks For The Street

As an “essential service,” BFTS has been on the front lines since early March providing COVID-19 supplies to the homeless.

Where they're located: Manhattan Community Board 1, New York, USA


26. Jones Golf Bags

Golfers designing and manufacturing golf lifestyle equipment, including golf bags and accessories worldwide.Founded in 1971, Jones Sports Co. is best known for the iconic “Original” Jones lightweight golf bag.Today,Jones offers a variety of personalized bags for the course as well as accessories for beyond the fairway.

Where they're located: Oakland, California, USA
Website traffic: 70K/month


27. Bettendorf Schools

The Bettendorf Community School District, a flagship school district located in Bettendorf, Iowa, enjoys a rich tradition of excellence in education.

Where they're located: Saint Paul, Minnesota, USA


28. Coach

Where they're located: South Australia, Australia
Website traffic: 240K/month



Where they're located: San Francisco, California, USA
Website traffic: 140K/month


30. Eberlestock

For the hunter, the tactical operator, the shooting enthusiast, or the hardcore adventurer, explore Eberlestock's performance packs, gear and apparel.

Where they're located: Pittsburgh, Pennsylvania, USA
Website traffic: 180K/month


31. Strandbags Home Page

Where they're located: South Australia, Australia
Website traffic: 730K/month


32. Lauren Moshi

It Begins with Original Hand Drawn Art, & Ends on Ultra Soft Premium Fabrics. Designed, Cut & Sewn in Los Angeles, CA. Shop Exclusive, Ultimate Skulls, Rainbow Lips, Peace, Love & Moshi, and New Arrival Collections w/ Free Shipping & Returns on All Orders in The Continental US! #ilovemoshi

Where they're located: Scottsdale, Arizona, USA


33. Blackhawk

We’re constantly researching, refining and perfecting every detail to provide products that won’t let you down. At Blackhawk, we're not just making gear; we’re honoring a vow.

Where they're located: Norfolk, Virginia, USA
Website traffic: 150K/month

34. Backcountry Access

The most trusted name in backcountry safety.

Where they're located: Batha, Chad
Website traffic: 60K/month


35. unknown

Shop new-season looks from the latest range of men's, women's and kids' shoes, clothes and backpacks at Vans. Get FREE delivery & returns EU-wide.

Where they're located: Ninove, Flanders, Belgium
Website traffic: 160K/month


36. Save on Backpacks for 2020, Up to 25% Off

Get 25% Off Backpacks to start 2020! You'll find your favorite Backpack brands, Jansport, Herschel, North Face, Sprayground, and many more.

Where they're located: Nashville, Tennessee, USA


37. WaterField Designs

Made in San Francisco. The best handcrafted quality bags, backpacks, custom-fit cases and sleeves for laptops, tablets, Nintendo Switch and other tech gear.

Where they're located: San Francisco, California, USA
Website traffic: 80K/month


38. Outdoor English

Shop online for backpacks and accessories by Granite Gear. Purpose matched with weight, comfort, and durability.

Where they're located: Richmond, Virginia, USA


39. f-stop || Modular Camera Backpacks and Accessories

The leading innovator in adventure camera carry, f-stop pack systems are widely recognized for their rugged build, comfort, and modularity.

Where they're located: Downtown Kansas City, Missouri, USA


40. EMist TruElectrostatic Sprayers

EMist develops intelligent electrostatic disinfectant sprayers that make spaces healthier. Healthier Spaces, Healthier People.

Where they're located: Birmingham, Alabama, USA

41. Victory Innovations

Meet the world's first cordless Electrostatic Sprayers. Victory's handheld and backpack sprayers ensure you'll find the perfect tool for any application.

Where they're located: Minneapolis, Minnesota, USA