19 Trending Baby Subscription Box Businesses [2024]

Updated: January 18th, 2023
Start A Baby Subscription Box Business

The baby subscription box business is a great idea for anyone who loves babies and wants to help new parents navigate the overwhelming world of baby products. This business idea involves creating monthly boxes filled with a variety of baby essentials and unique, high-quality products. These boxes can be customized to fit each customer’s specific needs, whether they have a newborn, a toddler, or a child with special needs.

One of the most significant benefits of starting a baby subscription box business is the opportunity to build a loyal customer base. Many parents are looking for ways to save time and money on baby products. A subscription service that delivers carefully curated items to their doorstep is a great solution.

In addition to providing a valuable service to parents, running a baby subscription box business can also be a rewarding and fulfilling career. Not only will you work with adorable babies and their parents, but you’ll also have the chance to discover and share new and innovative products with your customers.

To start a baby subscription box business, you’ll need to research and source high-quality baby products, create a website and social media presence, and develop a marketing plan to attract and retain customers. With hard work and dedication, this business idea has the potential to be a successful and fulfilling venture.

Looking for some examples of a baby subscription box business?

Interested in case studies of a successful baby subscription box business? Check out our full list of success stories.

1. Manscaped

Seen on Shark Tank! Manscaped is #1 in Men's Below-The-Belt grooming and hygiene. Try our precision engineered manscaping tools and pH balanced formulations!

Where they're located: Nashville, Tennessee, USA


2. BarkBox

BarkBox is a monthly surprise of dog toys, treats, and goodies! Subscribe to BarkBox for your pup - or give BarkBox as the perfect dog gift.

Where they're located: Nashville, Tennessee, USA


Learn more about starting a baby subscription box business:

Where to start?

-> How much does it cost to start a baby subscription box business?
-> Pros and cons of a baby subscription box business

Need inspiration?

-> Other baby subscription box business success stories
-> Marketing ideas for a baby subscription box business

Other resources

4. Bradford Exchange Official Site: Shop for Collectibles, Jewelry and Gifts

Where they're located: Saint-Sulpice-les-Champs, New Aquitaine, France
Website traffic: 1.8M/month

5. Lovevery

Award-winning, Montessori-inspired toys and subscription boxes for babies and toddlers. Designed by child development experts and sustainably-made.


6. The Monthly Pregnancy Subscription Box : Bump Boxes

The #1 pregnancy subscription box for an expecting mom. Monthly deliveries of pregnancy products for every stage of your pregnancy tailored to your due date!

Where they're located: Kärsämäki, Finland


7. Mouth

Shop the best and most interesting selection of American-made indie food products and food gift boxes, including gourmet snacks, cooking and ingredient essentials, sweets and baked goods, expertly-curated food gifts and subscription boxes for foodies.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 140K/month


8. OldTimeCandy.com

Shop Old Fashioned and Retro Candy from the 1950s, 60s, 70s, 80s & today - still available after all these years. You're never too old for a childhood memory. Free Shipping on orders of $250 or more.

Where they're located: Oklahoma City, Oklahoma, USA
Website traffic: 260K/month


9. New Mom Gift Baskets, Best Gifts For New Mothers, Baby Box : Bitsy Boxes

Bitsy Box is a monthly after birth care package for new mothers! Looking for what to get a new mom? Bitsy is the best gift to give to your post pregnant wife, best gifts for newborn, baby essentials first time mom.


10. 123 Baby Box

Monthly subscription box for babies 0-3. High quality products delivered straight to your door. Each box is curated to your baby's age and stage. Affordable and flexible plans available. Baby Box is the perfect gift for every baby! Receive 5-7 full sized products. Baby Box's value always supersedes the price.


11. Children's Book Subscription Box for Babies, Toddlers & Kids

| Lillypost

12. Bambox


How much they make: $720K/year
Where they're located: Autonomous City of Buenos Aires, Argentina
How much did it cost to start: $100
Current team size: 7

How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017. 

Charles started Bambox almost 7 years ago
Charles grew the business to $60K/month
It cost Charles $100 to start the business
Read by 16,446 founders

13. Obersee

14. Little Fawn Box

Little Fawn Box is a cool monthly subscription box for Mum and Baby. Each month you will discover a heap of new products for baby and also some nice gifts for you (because mums need treats too, right!). Our boxes will be hand picked for you & baby from your 20th week of pregnancy until your little one is 3 years old.


15. Happy Baby Boxes

Helping new parents get through baby’s first year. We've created THE subscription box for the first year of baby's life. We have hand-picked high-quality baby items to give you the clothing, essentials and toys that you will need. Great gift boxes! Free baby shower registry sign up. Eco friendly. Local products.


16. Sweet Peas Baby Box

Sweet Peas Baby is a helpful & hip subscription box service for new parents and their sweet pea aged 0 – 30 months. Browse our website for details.


17. HOME

Monthly subscription gift box for babies toddlers and kids. Helping families build memories and discover USA made children's clothes & products together.


18. Baby Discovery Box

Monthly subscription boxes that help your little ones discover their senses from head to toe by learning, laughing and playing.