Start A Baby Nursery Business - Business Ideas

Updated: September 15th, 2022
Start A Baby Nursery Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

If you're looking to start your own business, starting a baby nursery might be the perfect fit.

Baby nurseries are places where mothers can take their children to have them cared for while they work or go shopping. They can be profitable businesses because they include many different services that offer a wide range of potential clients.

Starting a baby nursery business is a great way to make the most out of your parenting experience. You can spend more time with your kids, grow your own business, and make extra money to help you afford all the other things that come with having children.

Starting a baby nursery business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell baby nursery service, or selling baby nursery service online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$54.3B
starting costs
$18K
gross margin
90%
time to build
270 days

Startup Costs

Min Startup Costs Max Startup Costs

Employee & Freelancer Expenses

$151

$252

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Vehicle Expenses

$0

$10,000

Retail Business Expenses

$1,250

$6,650

Advertising & Marketing Costs

$75

$3,986

Software Expenses

$162

$2,720

Office Space Expenses

$0

$100

Specific Industry Expenses

$0

$500

Total Startup Costs

$2,461

$35,923

Successful Businesses

Business URL Rank

TheBump.com

thebump.com

14,661

Baby Products Online UAE, Kids Online Shopping, Baby Care Products at FirstCry.ae

firstcry.ae

74,659

Magic Beans

mbeans.com

109,069

Burt’s Bees Baby®

burtsbeesbaby.com

119,687

Mamas & Papas UK

mamasandpapas.com

120,222

Stokke® Official Online Store

stokke.com

130,962

Mocka

mocka.com.au

135,322

Pehr

shoppehr.com

151,697

The Modern Nursery

themodernnursery.com

191,533

Mocka

mocka.co.nz

234,527

San Marcos Growers Wholesale Nursery, Santa Barbara, California

smgrowers.com

353,725

Pros & Cons

Pros Description

Little startup costs required

The cost to start a baby nursery business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.

Rewarding work

Starting a baby nursery business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Baby Nursery Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Control of workload

With starting a baby nursery business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A baby nursery business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a baby nursery business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a baby nursery business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Taxes

As a baby nursery business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a baby nursery business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.