Business Idea

Start A Truck Advertising Business

About

Starting a truck advertising business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell truck advertising, or selling truck advertising online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a truck advertising business ➜

Key stats

market size
$21.2B
starting costs
$22.5K
gross margin
50%
avg product price
$2500
time to build
7 months

About

Starting a truck advertising business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell truck advertising, or selling truck advertising online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a truck advertising business ➜

Key stats

market size
$21.2B
starting costs
$22.5K
gross margin
50%

 

avg product price
$2500
time to build
7 months

Startup Costs

Min Startup Costs Max Startup Costs
Employee & Freelancer Expenses $151 $252
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,015
Business Formation Fees $600 $4,700
Vehicle Expenses $0 $10,000
Retail Business Expenses $1,250 $6,650
Advertising & Marketing Costs $75 $3,986
Software Expenses $162 $2,720
Other Expenses $0 $800
Office Space Expenses $50 $100
Specific Industry Expenses $0 $500

Successful Businesses

Business URL Rank
CommercialTruckTrader.com commercialtrucktrader.com #49,062
Firefly fireflyon.com #333,869
Advertising Company in Over 300 Cities bluelinemedia.com #420,009
Disney Advertising Sales disneyadsales.com #462,986
Business Fleet – Serves the Commercial Small Fleet Market of 10 to 50 Vehicles businessfleet.com #717,017
Commercial Trucks for Sale secondlifetruck.com #822,812
TRUCK ADS truckads.com #1,125,751
California New Car Dealers Association cncda.org #1,481,845
Kendall Ford of Anchorage kendallfordanchorage.com #1,990,481
Cmagnets custommagnetsdirect.com #2,007,301
Led Truck ledtruck.com #2,111,966

Pros & Cons

Pros Description
Little startup costs required The cost to start a truck advertising business costs significantly less money than most businesses, ranging anywhere from 3,091 to 41,723.
Rewarding work Starting a truck advertising business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Truck Advertising Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload With starting a truck advertising business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A truck advertising business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a truck advertising business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a truck advertising business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes As a truck advertising business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a truck advertising business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.