Start A Mobile Truck Advertising Business - Business Ideas

Updated: September 15th, 2022
Start A Mobile Truck Advertising Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Mobile truck advertising gets brands noticed, recognized, and remembered. The alternatives here can include using the truck for roadshows/mobile advertising campaigns and mounting mobile billboards/truck side advertising.

The business idea allows truck owners to diversify their income sources. Therefore, you can use your truck for hauling and at the same time rent the truck side to an advertising company.

Starting a mobile truck advertising business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell truck advertising, or selling truck advertising online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a mobile truck advertising business ➜

Key Stats

market size
$21.2B
starting costs
$18K
gross margin
50%
avg product price
$2500
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs

Employee & Freelancer Expenses

$151

$252

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Vehicle Expenses

$0

$10,000

Retail Business Expenses

$1,250

$6,650

Advertising & Marketing Costs

$75

$3,986

Software Expenses

$162

$2,720

Office Space Expenses

$0

$100

Specific Industry Expenses

$0

$500

Total Startup Costs

$2,461

$35,923

Successful Businesses

Business URL Rank

CommercialTruckTrader.com

commercialtrucktrader.com

49,062

Firefly

fireflyon.com

333,869

Advertising Company in Over 300 Cities

bluelinemedia.com

420,009

Disney Advertising Sales

disneyadsales.com

462,986

Business Fleet – Serves the Commercial Small Fleet Market of 10 to 50 Vehicles

businessfleet.com

717,017

Commercial Trucks for Sale

secondlifetruck.com

822,812

TRUCK ADS

truckads.com

1,125,751

California New Car Dealers Association

cncda.org

1,481,845

Kendall Ford of Anchorage

kendallfordanchorage.com

1,990,481

Cmagnets

custommagnetsdirect.com

2,007,301

Led Truck

ledtruck.com

2,111,966

Pros & Cons

Pros Description

Little startup costs required

The cost to start a mobile truck advertising business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.

Rewarding work

Starting a mobile truck advertising business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Mobile Truck Advertising Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Control of workload

With starting a mobile truck advertising business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A mobile truck advertising business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a mobile truck advertising business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a mobile truck advertising business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Taxes

As a mobile truck advertising business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a mobile truck advertising business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜