You've stumbled upon the idea to build a surfing lessons business and now you're ready to take the next steps.
There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your surfing lessons business.
We also provide you with real-life case studies and examples of founders running successful surfing lessons business (and how much💰 they're making today).
💡 Introduction To Starting A Surfing Lessons Business
Is Starting A Surfing Lessons Business Right For You?
There are many factors to consider when starting a surfing lessons business.
We put together the main pros and cons for you here:
Pros of starting a surfing lessons business
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
• Ability to start your business from home
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
• Little startup costs required
The cost to start a surfing lessons business costs significantly less money than most businesses, ranging anywhere from 2,465 to 29,059.
• Rewarding work
Starting a surfing lessons business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
• No overhead costs
To get your surfing lessons business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
• Meaningful business connections
You never know who you will meet as a surfing lessons business. This could be the start of an incredible business opportunity!
• High margins
The gross margins for your surfing lessons business are typically around 90%, which is considerably high and allows you to grow your business and manage costs easily.
• Quick build time
The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.
• Pick & choose the clients you work with
Surfing Lessons Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
• Control of workload
With starting a surfing lessons business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
• Gain exposure and experience
This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
• Unlimited income potential
With starting a surfing lessons business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
• You are your own boss!
With starting a surfing lessons business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
• Higher likelihood of getting referrals
This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
• Simple business model
A surfing lessons business has the advantage of a simple business model, which makes launching and building the business more seamless.
• Control your own destiny
Starting A Surfing Lessons Business allows you to control every aspect of your life and make your own dreams come true every day.
• You can decide who you work with
Gone are the days of working in a toxic work environment with employees that you may not vibe with. As a small business owner, you get to decide who you work and surround yourself with.
• Express your opinions
With starting a surfing lessons business, you can express your opinions and knowledge to your audience, which allows you to build your own reputation and identity.
• You can work from anywhere!
Not only can you start your surfing lessons business from home, you can also run your business from anywhere in the world. This is the entrepreneur dream.
• You get to inspire others
Your business is one that encourages and inspires others, which in itself, can be very fulfilling.
• High Hourly Pay Rates
On average, the hourly pay rates are high for your surfing lessons business - which means quality of clients is often superior to quantity of clients.
• Never a dull moment
With starting a surfing lessons business, there is truly never a dull moment. Your job offers a lot of variety and allows you to meet interesting people from all walks of life.
• Various different ways to make money
With starting a surfing lessons business, there is not just one business model to choose from. This field is amazing in that there are various different ways to make money. Although this may complicate things, it's great to have different options and sources of revenue.
• Can build solid foundation of clients
It's unlikely you will have one-off customers as a surfing lessons business. Typically, you have a solid foundation of clients that use your product and services regularly.
Cons of starting a surfing lessons business
• Crowded Space
Competition is high when it comes to your surfing lessons business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
• Longer Sales Process
A surfing lessons business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
• Work can be inconsistent
As a surfing lessons business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
• Lack of benefits
With a surfing lessons business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Often times, as a surfing lessons business, you typically work alone and do not have much face-to-face interaction with other team members.
As a surfing lessons business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
• No safety net
Typically, as a surfing lessons business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
• Stressful work
This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
• Time commitment
With starting a surfing lessons business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
• Be prepared to get out of your comfort zone!
Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!
• Minimal physical activity
A big part of starting a surfing lessons business is sitting at a desk for the majority of the day starting at your computer. Some may enjoy this, but others may struggle with sitting for the majority of your day without much physical activity.
• Learning Curve
When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.
• Easy target for criticism
Since your surfing lessons business has the ability to reach a large audience, you'll need to be able to handle criticism. The internet can be a cruel place, and regardless of your intentions, many people will disagree with you and even take their criticism too far. To survive in this industry, you'll need to have tough skin (or at least learn this along the way).
• The job can be demanding
This is one of the major disadvantages starting a surfing lessons business. It's important to understand that you may need to make yourself available on a 24/7 basis.
- THURSO SURF (286K Alexa Ranking)
- Big Winds (409K Alexa Ranking)
- Learn To Surf (413K Alexa Ranking)
- Adventure Out (1.73M Alexa Ranking)
- BALEAL SURF CAMP PENICHE PORTUGAL (1.76M Alexa Ranking)
- Surf In India – Kallialay Surf School (9.09M Alexa Ranking)
- GoodStorySurf.com (8.77M Alexa Ranking)
- Muriwai Surf School (8M Alexa Ranking)
- Plaza West Office Building (7.76M Alexa Ranking)
- Surf & Surfside- in Madison, WI (7.09M Alexa Ranking)
Let's take a look at the search trends for surfing lessons over the last year:
How To Name Your Surfing Lessons Business
It's important to find a catchy name for your surfing lessons business so that you can stand out in your space.
Here are some general tips to consider when naming your surfing lessons business
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
- As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your surfing lessons business so important?
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
It's important to verify that the domain name is available for your surfing lessons business.
You can search domain availability here:
Find a domain starting at $0.88
powered by Namecheap
Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It's also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.
Here's some inspiration for naming your surfing lessons business:
- The Email Riding Designs check availability
- SecureWorks check availability
- PerformanceWorks check availability
- UrgeSurfriding check availability
- The Best Boating International check availability
- The Urge Surfriding International check availability
- QuickNavigating check availability
- Excellent Wave Trading Co check availability
- The Occasional check availability
- ExtremePro check availability
- Riding Place check availability
- LittleBrowsing check availability
- BusySurfriding check availability
- SecureGroup check availability
- Little Sailing Chronicles check availability
- ShoulderSnowboard check availability
- Excellent Sailing check availability
- Safe Browsing Collective check availability
- Web Browsing Trading Co check availability
- SkyCo check availability
- The Urge Boating Place check availability
- The Free Snowboard Trading Co check availability
- Casual Browsing Co check availability
- BoardCo check availability
- ExcellentChronicles check availability
- Navigating Chronicles check availability
- Endless Snowboard Co check availability
- The Best Surfboarding Chronicles check availability
- Serious Surfriding check availability
- Boating International check availability
- Riding Chronicles check availability
- Modern Riding check availability
- The Random Surfboarding Spot check availability
- The Routine Boating Group check availability
- The Net Surfboarding International check availability
- Safe Boating Group check availability
- Mindless Navigational check availability
- Endless Navigational Group check availability
- Mindless Riding Spot check availability
- Fad Snowboard check availability
- FasterSurfboarding check availability
- Email Wave Group check availability
- CompetitiveRiding check availability
- Performance Riding Place check availability
- Remote Browsing Works check availability
- RegularGroup check availability
- SecureNavigating check availability
- WideInternational check availability
- Day Surfboard Trading Co check availability
- ExtremeDesigns check availability
- The Fad check availability
- Professional Navigating Trading Co check availability
- CompetitiveDesigns check availability
- Pleasant Sailing Spot check availability
- Urge Surfboarding check availability
- The Urge Navigational Trading Co check availability
- The Like Boating Spot check availability
- Remote Snowboard Co check availability
- Boating Collective check availability
- EmailSurfboard check availability
- Wind Riding check availability
- The Big Surfboarding Place check availability
- Urge&Company check availability
- Big Surfboarding check availability
- The Wide Navigating Designs check availability
- ExcellentSailing check availability
- RoutineSpot check availability
- Attractive Surfboarding check availability
- RecreationalSurfboarding check availability
- Net Sailing check availability
- Email Sailing Works check availability
- Side Riding Co check availability
- Mindless Navigational Group check availability
- Idle Browsing check availability
- DaytimeSurfboard check availability
- The Fine Surfboarding Chronicles check availability
- RoutinePlace check availability
- PopularNavigating check availability
- Day Sailing & Company check availability
- Boating Group check availability
- Class Surfboarding check availability
- RoutineInternational check availability
- Body Navigational Co check availability
- Performance Snowboard Collective check availability
- The Professional Navigational Works check availability
- The Board Surfboard Spot check availability
- Hawaiian Riding check availability
- MoreGroup check availability
- Sailing Works check availability
- The Good check availability
- FasterSailing check availability
- Extreme Surfriding International check availability
- Daytime Surfboarding Designs check availability
- Aimless Wave check availability
- ShoulderCo check availability
- SafeSurfboard check availability
- The Internet Surfriding Works check availability
- Kite Navigating Place check availability
- Day Navigating check availability
- Good check availability
- Pro Snowboard International check availability
- Navigating Spot check availability
- Routine Browsing & Company check availability
- FreePlace check availability
- AerialSailing check availability
- Body Surfriding Co check availability
- FreeGroup check availability
- Secure Sailing Co check availability
- SouthSpot check availability
- The Online check availability
- Mindless Boating International check availability
- Competitive Surfriding check availability
- Sailing Co check availability
- Popular Riding Co check availability
- Riding & Company check availability
- Surfboard Group check availability
- The Like Snowboard Group check availability
- The Night check availability
- Shoulder Sailing check availability
- GoodCo check availability
- RegularSailing check availability
- ShoulderSurfboard check availability
- Aimless Wave Designs check availability
- Online Browsing Designs check availability
- Surfboard Collective check availability
- SkySnowboard check availability
- Successful Surfriding check availability
- BigPlace check availability
- FreeChronicles check availability
- Sailing Designs check availability
- TypicalPro check availability
- The Safe Snowboard Place check availability
- Popular Navigational Chronicles check availability
- Secure Snowboard Group check availability
- Snowboard Collective check availability
- ShoulderSailing check availability
- The Best Boating Group check availability
- The Like check availability
- Online Browsing Collective check availability
- Everyday Navigational check availability
- The Performance Surfboarding Place check availability
- The Urge Surfriding Pro check availability
- Net Navigational & Company check availability
- Modern check availability
- The Side Navigating & Company check availability
- Day Riding check availability
- CasualSnowboard check availability
- FadDesigns check availability
- The Free Surfboard Chronicles check availability
- Like Snowboard Place check availability
- The Big Snowboard International check availability
- Navigational Chronicles check availability
- The Extreme check availability
- Safe Navigational International check availability
- The Daily Boating Works check availability
- QuickDesigns check availability
- The Based check availability
- Email Browsing Place check availability
- SafeSnowboard check availability
- Modern Sailing Collective check availability
- Faster Sailing Works check availability
- Sailing & Company check availability
- The Web Surfriding Designs check availability
- The Mindless Surfboard Chronicles check availability
- Night Sailing International check availability
- The Idle Browsing Group check availability
- The Mindless Sailing Spot check availability
- Good Surfriding & Company check availability
- Popular Surfriding check availability
- Fine Navigating Pro check availability
- Side Navigational Chronicles check availability
- Big Navigational Trading Co check availability
- Intelligent Surfboarding check availability
- Safe Surfboard Designs check availability
- Excellent check availability
- ProfessionalSnowboard check availability
- Shoulder Surfboarding & Company check availability
- Endless Browsing Trading Co check availability
- Random Snowboard Chronicles check availability
- More Wave Pro check availability
- Anonymous Surfboard check availability
- Daytime Riding Co check availability
- Routine Surfboard Group check availability
- Based Surfriding Chronicles check availability
- Side Surfboarding Works check availability
- Routine Surfriding Designs check availability
- Net Navigating Works check availability
- Finest Navigational check availability
- Endless Wave Works check availability
- LikeDesigns check availability
- Shoulder Snowboard Trading Co check availability
- Surfriding Works check availability
- FasterNavigating check availability
- Typical Snowboard Trading Co check availability
- Net Riding Trading Co check availability
- EndlessPro check availability
- Regular Sailing Collective check availability
- Faster Boating Works check availability
- WaveSpot check availability
- The Wave Sailing & Company check availability
- Little Surfboard Trading Co check availability
- The More Sailing Designs check availability
- The Modern check availability
- Everyday Riding check availability
- Pro Snowboard Co check availability
How To Create A Slogan For Your Surfing Lessons Business:
Slogans are a critical piece of your marketing and advertising strategy.
The role of your slogan is to help your customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.
Often times, your slogan can even be more important than the name of your brand.
Here are 6 tips for creating a catchy slogan for your surfing lessons business:
1. Keep it short, simple and avoid difficult words
A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.
2. Tell what you do and focus on what makes you different
There are a few different ways you can incorporate what makes your business special in your slogan:
- Explain the target customer you are catering your services towards
- What problem do you solve?
- How do you make other people, clients, or your employer look good?
- Do you make people more successful? How?
3. Be consistent
Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.
It's important to create a slogan that is consistent with all of the above.
4. Ensure the longevity of your slogan
Times are changing quickly, and so are businesses.
When coming up with your slogan, you may want to consider creating something that is timeless and won't just fade with new trends.
5. Consider your audience
When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.
It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.
6. Get feedback!
This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.
Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.
Here's some inspiration for coming up with a slogan for your surfing lessons business:
- Amazing Surfing, Better Results
- The Most Quality Surfing
- Your Simple Surfing
- Timeless Brilliant Surfing
- Experience Simple Surfing
- Lush Boarding, Creative Navigate
- Confident Surfboard, Quality Navigation
- Creative Surfing, Redefined
- A Elegant Surfing
- Get Your Amazing Surfing
- Simple Surfboarding, Beyond Snowboard
- Bold Surfing, Built For You
- Luxurious Riding, Luxurious Navigational
- Get Your Creative Surfing
- More Confident Surfing
- Brilliant Navigation, Lush Surfriding
- Classic Surfing - A New You
- Creative Surfboarding, Lush Wave
- The Most Tasteful Surfing
- Simple Navigating, Luxurious Navigator
- Creative Boarding, Simple Wave
- Luxurious Surfing, Satisfaction Guaranteed
- A Fresh Surfing
- Experience Lush Surfing
- Find Your Amazing Surfing
- Luxurious Surfing, Redefined
- Quality Navigator, Bold Surfboard
- Classic Surfing, Redefined
- Timeless Bold Surfing
- Bold Surfboarding, Tasteful Riding
- Fresh Riding, Luxurious Navigate
- Fight for Elegant Surfing
- World's Lush Surfing
- Experience Elegant Surfing
- The Quality Surfing
- Be Tasteful Surfing
- Brilliant Boarding, Elegant Waterways
- Timeless Tasteful Surfing
- More Elegant Surfing
- Redfine Lush Surfing
- Redfine Confident Surfing
- Your Brilliant Surfing
- A Beyond Surfing
- Be Brilliant Surfing
- Quality Surfing, Our Care
- The Most Elegant Surfing
- Amazing Navigation, Fresh Surfboarding
- Find Your Tasteful Surfing
- Elegant Wave, Fresh Boating
- Experience Luxurious Surfing
- Fight for Creative Surfing
- Amazing Surfing, We Take Care Of You!
- The Most Lush Surfing
- Bold Surfing - A New You
- Fight for Brilliant Surfing
- Confident Surfing, We Care
- World's Quality Surfing
- Bold Navigator, Creative Surfriding
- Confident Wave, Creative Navigating
- Redfine Simple Surfing
- Creative Surfriding, Elegant Surfboard
- World's Tasteful Surfing
- Lush Snowboard, Elegant Navigate
- Elegant Surfing, We Take Care Of You!
- Tasteful Snowboard, Amazing Navigator
- Brilliant Surfboarding, Creative Browsing
- Amazing Surfing - A New You
- Beyond Browsing, Quality Waterways
- Fresh Surfing, Done Right
- Tasteful Boating, Beyond Surfriding
- Simple Surfing, Better Results
- Redfine Quality Surfing
- Elegant Riding, Brilliant Navigating
- Beyond Surfing, We Care
- The Luxurious Surfing
- Lush Surfing, Done Right
- More Lush Surfing
- Classic Boating, Simple Waterways
- World's Brilliant Surfing
- Confident Surfing, Our Responsibility
- The Amazing Surfing
- A Classic Surfing
- The Most Classic Surfing
- Classic Navigation, Elegant Surfboarding
- Elegant Snowboard, Beyond Boating
- Confident Riding, Amazing Riding
- Creative Navigation, Elegant Browsing
- Your Luxurious Surfing
- More Brilliant Surfing
- Get Your Fresh Surfing
- Timeless Creative Surfing
The Consulting Business Model
When implementing a consulting business model, you have a number of approaches to choose from:
Here are a few of the most common consulting business models:
1. The Time-Based Model
This is one of the more traditional consulting business models - where your rate, terms, and scope of work are outlined at the very beginning of the project.
Typically, with this model you would choose a day rate or an hourly rate.
2. The Project-Based Model
With a project-based model, you and your client agree on the scope of work you will be performing for a set amount of money.
There is typically a contract in place which covers the deliverables and expectations from both parties.
3. The Retainer-Based Model
The retainer model involves providing ongoing service for your clients over a specific period of time.
You may not provide a specific deliverable for your client, but instead, a broad scope of work over a set period.
4. The Consulting-Firm Model
This model is becoming more and more popular. The consulting firm model involves hiring freelancers or employees to complete work for your clients on your behalf.
Typically, in this situation, you still manage the relationship with the client, but you delegate some or all of the work to your team.
Which model should you choose?
The best way to determine which business model you will choose is to research other entrepreneurs or agencies in your space that are offering the same or similar service.
This will allow you to identify your competition, set your pricing, and determine your target audience.
🎬 How To Start A Surfing Lessons Business
How Much Does It Cost To Start A Surfing Lessons Business
If you are planning to start a surfing lessons business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
We’ve outlined two common scenarios for “pre-opening” costs of starting a surfing lessons business and outline the costs you should expect for each:
- The estimated minimum starting cost = $2,465
- The estimated maximum starting cost = $29,059
|Startup Expenses: Average expenses incurred when starting a surfing lessons business.||Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.||Max Startup Costs: You have started with 1+ other team members.|
|Office Space Expenses|
|Rent: This refers to the office space you use for your business and give money to the landlord. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.||$500||$5,750|
|Utility Costs For Office Space: Utility costs are the expense for all the services you use in your office, including electricity, gas, fuels, telephone, water, sewerage, etc.||$200||$1,150|
|WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month!||$50||$100|
|Total Office Space Expenses||$750 (min)||$7,000 (max)|
|Employee & Freelancer Expenses|
|Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.||$150||$250|
|Total Employee & Freelancer Expenses||$150 (min)||$250 (max)|
|Equipment & Supply Expenses|
|Technology Office Equipment: This includes (but is not limited to) physical items such as: laptops, cameras, monitors, microphones, speakers, headsets. Technology needs grow as your company evolves, so to minimize costs, try and only purchase what is needed for you to run your business at the time.||$500||$5,000|
|Total Equipment & Supply Expenses||$500 (min)||$5,000 (max)|
|Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.||$10||$500|
|Web Design: Web design includes several different aspects, including webpage layout, content creation, and design elements.If you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software.||$200||$6,000|
|A Domain Name: Your domain name is the URL and name of your website - this is how internet users find you and your website.Domain names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website.||$12||$200|
|Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown.||$1||$15|
|Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your business’s efficacy, relieving you from the hassles of on-premise operations.||$80||$300|
|Total Website Costs||$303 (min)||$7,015 (max)|
|Business Formation Fees|
|Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here.||$500||$2,000|
|Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your surfing lessons business.||$50||$700|
|Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses.||$0||$1,500|
|Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business.||$50||$500|
|Total Business Formation Fees||$600 (min)||$4,700 (max)|
|Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo.||$0||$50|
|Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here||$0||$100|
|IT Support: IT support installs and configures hardware and software and solves any technical issues that may arise.IT support can be used internally or for your customers experiencing issues with your product/service.There are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals.||$150||$2,000|
|Accounting & Invoicing Software: It's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses.||$0||$50|
|CRM Software: CRM (customer relationship management) software system is used to track and analyze your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time.||$12||$300|
|Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very beneficial if you have a larger team and want to keep track of everyones tasks and productivity. For a full list of project management tools, check out this full list here.||$0||$25|
|Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms.||$0||$20|
|Social Media Management Tools: If you plan to do social media marketing for your surfing lessons business, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business.||$0||$50|
|Online data storage: It's important to make sure the information for your surfing lessons business is stored and protected should something happen to your computer or hard drive. The cost for this is affordable and depends on how much data you need to store. To learn more about the different options and pricing on the market, check out this article.||$0||$299|
|Total Software Expenses||$162 (min)||$2,894 (max)|
|Advertising & Marketing Costs|
|Business Cards: A surfing lessons business involves quite a bit of customer interaction, whether that is attending tradeshows, sales calls or simply having face to face interaction with prospective clients. Business cards are a great way to stay front of mind with your clients.||$0||$50|
|Networking Membership Fees: Joining local networking groups or your chamber of commerce is a traditional yet effective way to promote your surfing lessons business - but these fees add up! It's important to choose the right group(s) that align with your business and help with growth.||$0||$250|
|Direct Campaigns, Printing and Mailing: Although it may sound old-school, traditional marketing methods can be a cost-effective way to drive awareness for your brand. This includes flyers, postcards, sales letters, coupons, special offers, catalogs and brochures.||$0||$300|
|Press: If your business and story is unique enough, press and media attention may come to you, but odds are, you may need to do your own outreach and budget for this. We put together a guide here that discusses different press opportunities (both free and paid).||$0||$500|
|Google Ads: With Google Ads you have the ability to control how much you spend by simply setting a monthly budget cap. Additionally, with these ads you only pay for results, such as clicks to your website or phone calls! It's okay to start with a small budget at first and make changes accordingly if you see valuable returns.||$0||$300|
|Total Advertising & Marketing Costs||$0 (min)||$1,400 (max)|
|Credit Card Processing Fees: If you process credit cards then you will need to deal with interchange fees - which is usually around 3% of total charges. These fees are often forgotten about and can hurt cash flow if not taken into account.||$0||$300|
|Time!: Time is money! When starting a business, think about how much time you are spending on certain tasks that could be delegated to another team member or automated. Additionally, spending too much time on tasks that aren't associated with revenue is a hidden cost of running a business.||$0||$500|
|Total Other Expenses||$0 (min)||$800 (max)|
|Total Starting Costs||$2,465 (min)||$29,059 (max)|
Raising Money For Your Surfing Lessons Business
Here are the most common ways to raise money for your surfing lessons business:
You may not need funding for your surfing lessons business.
In fact, many entrepreneurs take this approach when starting their own business, whether they have a little amount of cash or a substantial amount to get started.
So what exactly does the term "bootstrapping" mean?
This method essentially refers to self-funding your businesswithout external help or capital and reinvesting your earnings back into the business**
Bootstrapping means building your company from the ground up with your own, or your loved ones, personal savings and reinvesting all earnings back into the business
Here are some tips to consider when bootstrapping your business:
- Use your savings as your capital - one of the best ways to bootstrap your business is to collect your savings and use them as startup capital. This will also help you avoid using your personal or business credit cards when getting started.
- Determine exactly how much capital you need and how much capital you have to get your business off the ground. Generally, when bootstrapping your business, you may want to consider starting a business that involves less startup capital.
- Consider starting a business that will generate immediate returns so you can put money back into the business
- Be as lean as possible - this refers to cutting down expenses as much as possible, such as payroll, fancy software tools, unnecessary travel, renting an office, etc
- Consider outsourcing instead of hiring - in the beginning, you may not need to hire someone permanently to help run your business. It tends to be much less expensive to outsource work to a freelancer and hire someone permanently down the road!
Want to learn more about bootstrapping your business? Check out this article
VC funding is a traditional and long process, but an effective way to raise money for your business.
The term "VC funding" refers to venture capital firms investing in businesses in exchange for equity.
The VC's (venture capitalists) are an individual or small group investing in your business and typically require substantial ownership of the business, with the hope of seeing a return on their investment.
VC's are typically the best approach for businesses with high startup costs - where it would be very difficult to raise the money on your own or through a loan.
When deciding whether to take this approach, it's important that you have a few things in place first, and know what you're getting yourself into:
Determine if your business is ready
Having an idea is not enough to get VC funding.
Typically, VC's will check to make sure you have these things in place prior to closing any deal:
- An MVP (Minimal Viable Product)
- A founding team with all proper documents in place (articles of organization, business formation)
- A validated idea with actual customers buying your product/service
Get everything in place and build a pitch deck
A VC individual or firm will be expecting a fine-tuned presentation that gives an overview of your business.
Here's what you should consider including in your pitch deck:
- Management team, their previous experience + current roles in the business
- Market challenge and solution
- Company financials - including a P&L statement, cash flow statement, and projections
- Company progress
- Investment amount - how much do you need and why?
Research the right VC to fund your business
Research the types of VC investors out there and what niche they focus on.
Then, put together a list of target VC's you want to approach and your strategy around setting up meetings.
Be sure you have everything in place (as discussed above) before setting up any meeting!
Make sure the terms and expectations are right for your business
Committing to VC funding is a big deal and a decision that should not be made lightly.
Although the money and experience from VC's can help your business quickly grow, you are also giving away a stake in the company, and the money comes with strings attached.
Be sure you do your due diligence in finding the right investor - one that truly believes in the growth and success of your business.
What Skills Do I Need To Succeed In Starting A Surfing Lessons Business?
As a surfing lessons business, there are several essential skills and characteristics that are important to identify prior to starting your business.
Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations:
Resarch and Writing Skills
Research and writing skills are critical when starting a surfing lessons business. Here's what this looks like:
- Basic computer & technology skills (Microsoft office or Google sheets/docs knowledge, data input, and proficiency in typing)
- Creativity & originality in your work and approach
- Great communication skills and ability to meet deadlines
- Understanding of SEO
Other skills that businesses find valuable include digital marketing skills, basic web design, and accounting abilities. Some employers may also look for a surfing lessons business that has a bachelor's degree or formal education.
Additionally, you may want to consider putting together a portfolio of past work and experience. This includes samples of writing/research pieces, from school projects to internship work to career experience.
Whether you are the one designing the product or the decision-maker for the product, an eye for design is critical when starting a surfing lessons business. Here's what this looks like:
- Creative Thinking - the ability to develop or design different products or ideas
- Visualization - being able to imagine or visualize how the product will look
- Articulation - the ability to communicate what the design will look like and how it will be executed
- Detail-oriented - paying close attention to all of the small pieces when designing or working on a project
- Some technical skills - knowledge of the design software you are using to create the product or build prototypes.
Other skills that may be valuable to have when starting a surfing lessons business include digital marketing skills, branding experience, and basic business knowledge.
Business Savvy Skills
When starting a surfing lessons business, there are a few fundamental business skills you will want to learn in order to be successful:
- Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
- Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
- Ability to understand the financials: You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
- Strategic Thinking: Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.
These are a few of many business savvy skills you should have (or work on) when starting a surfing lessons business.
For a full list, check out this article here.
Customer Service Skills
Friendly communication with customers and the ability to address service issues is a critical part of the job.
Here are some customer service skills you may want to consider prior to starting a surfing lessons business:
- Professionalism: The way you act, present yourself, and respond to situations all leave an impression on your customer. It's important to stay professional at all times when handling customer requests or issues.
- Problem-solving: When issues arise, it's important that you are able to think quick on your feet and address the situation with a calm and clear solution
- Friendly-manner: This is an obvious one, but customers truly appreciate someone that can respond in a quick, efficient, and friendly manner.
- Proficient in writing: These skills include the ability to write well-crafted emails, service tickets, and any other programs used by the business (ie. chat functions, SMS texting)
Self Motivation Skills
Self motivation and discipline skills are critical in order to become successful in this field.
It's likely that you will find yourself starting and running your surfing lessons business from home, which could mean there are more distractions for you.
Here are the basic skills needed for self motivation & discipline:
- Becoming a self starter: It's important that you are capable of independently completing a task without the help or direction of anyone else
- Listening and following directions: When you are given direction by others, it's critical that you are able to follow directions and ask the right questions in order to get your job done
- Taking the initiative in problem solving: Instead of taking the easy route, you'll need to learn to troubleshoot issues on your own as much as possible.
Advice For Starting A Surfing Lessons Business
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a surfing lessons business:
Zach Katz, founder of Framed Tweets ($25K/month):
That night, I tweeted the link to some random people who I found by searching Twitter. The next morning, I woke up to find Framed Tweets featured on Product Hunt, Mashable, Uncrate, and a few other websites.
Read the full interview ➜
David Lombardo, founder of ATC Memes ($34.5K/month):
I would say the most important thing is to start small and conquer a small niche before expanding; set realistic goals.
Read the full interview ➜
Mat Hofma & Erik Polumbo, founder of Mini Materials ($20K/month):
Nothing happens overnight. It's coming up on year three of Mini Materials and I'm only now feeling like things are going really well.
Read the full interview ➜
Evan Marshall, founder of Plain Jane ($275K/month):
When a customer wants to meet you in a Safeway parking lot to get their product faster, you know you have something,
Read the full interview ➜
Write a Business Plan
Writing a business plan from the start is critical for the success of your surfing lessons business.
Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.
For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.
You may want to consider expanding upon these sections in your business plan:
- Executive Summary: Brief outline of your product, the market, and growth opportunities
- Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
- Products and Services: Specifics on the products and services your business will provide
- Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
- Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
- Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
- Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
- Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
- Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.
Learn more about how to write a business plan here
Determine Which Business Bank Account You Need
There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.
Here are some factors you may want to consider:
- Location - Is your bank close enough that you can easily make deposits or get cash?
- Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
- Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
- Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
- Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.
Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.
Setting Up Your Surfing Lessons Business (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
How Do I Pay Myself As A Small Business Owner?
Most entrepreneurs start a business to do something they love- but at the end of the day, you still have bills to pay (maybe now more than ever).
But it's important to strike the right balance - if you pay yourself too much, you could be putting your business at risk.
There are two common ways to pay yourself as a business owner:
1. Owner's Draw
Many entrepreneurs pay themselves through an owner's draw. This means that you are technically sean as "self-employed" through the eyes of the IRS and are not paid through regular wages.
At the point that you collect money from the draw, taxes typically are not taken out - so make sure you are prepared to pay these taxes once you file your individual return.
As an owner who takes a draw, you can legally take out as much as you want from your equity.
This type of compensation is suited for Sole props, LLCs, and partnerships. If you’re an S corp, you can pay yourself through both a salary and draw if you choose.
If you decide to pay yourself a salary, you will receive a set and recurring amount. This will be taxed by the federal government and the state you reside in.
The reality is that it can be really complicated to set your own salary, so we have some tips for you to consider:
- Take out a reasonable amount that allows you to live comfortably but also sets your business up for success
- Consider the number of hours you are working weekly + the type of duties you are performing.
- Set your salary based on your industry-standard, location, and profits (or projected profits)
- Look at your P&L statement: Deduct your own pay from that amount. This is important so you can first tackle important business expenses, and then pay yourself from the amount leftover.
- Pick a payroll schedule (and stick to it)! In the US, it's most common to pay yourself and employees twice a month.
To learn more about how to pay yourself and what is a reasonable amount, check out this article.
How To Price Your Surfing Lessons
One of the most challenging aspects to starting a surfing lessons business is determining how much to charge for your surfing lessons.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your surfing lessons, it's critical that you first identify all of your costs and consequently mark up your surfing lessons so you can factor in a profit.
The actual cost of your surfing lessons may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your surfing lessons, you'll want to create goals for revenue + how much profit you want your surfing lessons business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your surfing lessons is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your surfing lessons fits best in the marketplace.
All of these factors play an equal part in pricing your surfing lessons, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Rate Calculator: How to Calculate The Price For Your Surfing Lessons Services
Our calculator is designed to be simple and easy to use.
The goal is to help you set realistic expectations and understand the hourly rate you should be charging to make your desired profit.
Please input below:
Identify Target Customer
A very critical piece in building surfing lessons business is to identify your ideal target customer.
- Develop a niche and create a consistent brand that reflects your target customer.
- The colors, logo, content, and overall website should resonate with your target customer and should draw them in by helping them solve their specific "need".
Building an MVP (Minimal Viable Product)
When building a surfing lessons business, it's critical that you first validate your product/service rather than rushing to build it right away.
This could save you months, if not years of building the wrong product/service.
If you're hoping to decrease any sort of risk that comes with launching your surfing lessons business, designing a prototype can be a great way to de-risk your situation.
The point of your surfing lessons prototype is that it doesn't have to be perfect.
In the beginning stages, it doesn't matter how rough V1 of your prototype is, it's more important to just get started and you can always refine from there based on feedback from your network and most importantly your customers.
How To Build A MVP
Here are several different ways of building a prototype/MVP:
- Start by building a landing page to see if customers actually need your product and if they are willing to pay for it
- Build a very basic version of your idea and ask for immediate feedback from potential customers
- Present a problem and solution via Facebook/Instagram Ads and see what the response is like
🚀 How To Launch Your Surfing Lessons Business
Build A Website
Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).
- Pick a domain name that's easy to remember and easy to type
- Choose a Web Hosting Plan (ie. Shopify, Squarespace)
- Make sure you choose the right theme and design
- Implement the proper page structure (ie. about page, contact page, pricing etc)
To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.
Best Website Platforms To Use For Your Surfing Lessons Business:
There are a variety of websites platforms out there, and it's important to choose the right one that will set you up for success.
Here's everything you need to know about the two most common platforms for your surfing lessons business:
Free and open-source content management system based on PHP and MySQL.
Free to use/open source but you will need to pay for the hosting.
Businesses using WordPress:
The all-in-one solution for anyone looking to create a beautiful website.
- Personal Plan: $12/month
- Business Plan: $18/month
- Basic: $26/month
Businesses using Squarespace:
Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.
Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.
One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.
If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.
Traditional Launch Strategies For Your Surfing Lessons Business:
There are various different ways you can launch your surfing lessons business successfully.
Here are a few different strategies to get customers excited about your surfing lessons business:
- Set up a Facebook page for your business. This is a great way to establish an online presence
- Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
- Get Press! Pitch your story to the media and you may just land in an amazing publication
- Live sales to get customers excited
- Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.
🌱 How To Grow Your Surfing Lessons Business
🏃🏼♀️ How To Run Your Surfing Lessons Business
How To Retain Customers For Your Surfing Lessons Business
Retaining customers is one of the most effective ways to grow your surfing lessons business.
Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.
That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.
Here are some ways you can retain customers for your surfing lessons business:
- Responding to comments on social media
- Send discounts (or freebies) to loyal customers
- Provide valuable content, for free
- Write a hand written thank you note
- Provide awesome customer service and build relationships with customers
To find out more tips and tricks on retaining customers, check out this article ➜ here
Diversify Your Product Line
Adding new products to your business is a great way to expand into new markets and grow your business.
It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.
Here are some reasons you may want to considering adding/diversifying your product
- Meeting the needs of your customers
- Establish yourself as a top provider in your industry and stay ahead of the game with competition
- Resistance to downturns/trends fading
- Create new revenue streams
We put together the best resources on the internet to help you start your surfing lessons business.
- Starting A Business All-In-One For Dummies
- Follow Your Passion And Start A Surf Shop In Paradise @ Whatsuplombok
- Salesvision Business Games, 26 / 100 - My First Surf Lesson, Surfing Orange County, Laguna Beach
Want to start your own business?
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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