If you ask any entrepreneur, starting a business comes with its fair share of challenges.
Starting your own social media analytics business requires a great deal of effort, dedication and most importantly passion.
If you're willing to put in the effort to build your own social media analytics business, you're going to want to follow the critical steps to creating a successful brand.
We've created a guide that covers each step of the process - from making key financial decisions, to launching and marketing your business the right way, and tips/strategies on how to grow your social media analytics business effectively.
💡 Introduction To Starting A Social Media Analytics Business
- Digital Marketing News (31.3K Alexa Ranking)
- New York City (121K Alexa Ranking)
- CMG Local Solutions (657K Alexa Ranking)
- Tribu (730K Alexa Ranking)
- EDO, Inc. (799K Alexa Ranking)
We've interviewed several different founders in the social media analytics business and asked them how much $ they're making today.
- $1.44M/year in revenue
- Sells performance marketing for online business
- 5 founders
- 25 employees
- $1.2M/year in revenue
- Sells social media solution
- 2 founders
- 17 employees
Let's take a look at the search trends for social media analytics over the last year:
Is the Social Media Analytics Business for you?
As long as you're able to build a social media analytics unique and different from others in the space, this business can be highly profitable.
Let's look at the pros and cons of starting your own social media analytics business:
- Scalable: With businesses and processes changing daily, there will always be demand for new features and services within your social media analytics business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of businesses.
- High customer retention rates: Once a customer invests in your product, they've invested their time and energy to utilize your software which is highly valuable to them. Typically, your social media analytics becomes an integral piece of their every day lives.
- Flexibility: One of the biggest advantages of starting a social media analytics business is that you can either offer part-time or full-time services. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. Or, if you prefer to manage the books and instead delegate work to someone else, you can build and manage your own team to do so.
- Ability to start your business from home: It's not necessary to have an office space to get your business started! You can do everything from the comfort of your own home, at least in the beginning!
- Little overhead + startup costs required: To get started, there is hardly any overhead. We will go over this in more detail in the startup section below.
- Longer sales process: A social media analytics can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and consistently incentivize prospects to turn to paid users.
- Crowded space: There is a lot of competition when it comes to the social media analytics business, so it's important that you spend a good amount of time analyzing the market and demand in your area.
- Security: With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
- Motivation: If you plan to have a sales team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Creating a successful social media analytics business means that you will have the ability to sell, provide stellar customer service, communicate with vendors and motivate your team (even if it's down the road)!
How To Name Your Social Media Analytics Business
It's important to find a catchy name for your social media analytics business so that you can stand out in your space.
Here are some general tips to consider when naming your social media analytics business
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
- As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your social media analytics business so important?
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
It's important to verify that the domain name is available for your social media analytics business.
You can search domain availability here:
Find a domain starting at $0.88
powered by Namecheap
Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It's also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.
Here's some inspiration for naming your social media analytics business:
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🎬 How To Start A Social Media Analytics Business
Write a Business Plan
Writing a business plan from the start is critical for the success of your social media analytics business.
Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.
For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.
You may want to consider expanding upon these sections in your business plan:
- Executive Summary: Brief outline of your product, the market, and growth opportunities
- Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
- Products and Services: Specifics on the products and services your business will provide
- Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
- Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
- Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
- Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
- Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
- Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.
Learn more about how to write a business plan here
Determine Which Business Bank Account You Need
There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.
Here are some factors you may want to consider:
- Location - Is your bank close enough that you can easily make deposits or get cash?
- Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
- Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
- Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
- Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.
Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.
Setting Up Your Social Media Analytics Business (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
Juan Pablo Tejela , founder of Metricool dives deep into the process of designing and prototyping their product:
In our case, product development presented several challenges:
The first challenge was the functionality. Understanding user needs and identifying the features that would suit them. Following my passion for digital marketing, I attended online courses and participated in face-to-face events in the sector where I networked with people in the industry and at the same time, acquired the knowledge that helped me define the product vision. I also learned how to start building a brand and gain our first users through guest posts, social media, and content and affiliate marketing.
The second challenge was technical. The product had to handle a high volume of data and be reliable while keeping the costs within a tight budget. This philosophy has allowed us to maintain a very high number of free accounts without the costs overwhelming us.
The business model and digital marketing operated smoothly, with free users giving us visibility and word of mouth since many of them were bloggers or influencers with broad communities. In addition, our presence at events, training schools, and content marketing benefited us greatly. We started writing on external blogs to introduce Metricool to third-party audiences and promoting reviews on affiliate marketing blogs. When our domain had some authority, we decided to create our own blog to drive organic traffic towards our site. We now publish content in English, Spanish, and French several times a week.
Building an MVP (Minimal Viable Product)
When building a social media analytics business, it's critical that you first validate your product/service rather than rushing to build it right away.
This could save you months, if not years of building the wrong product/service.
If you're hoping to decrease any sort of risk that comes with launching your social media analytics business, designing a prototype can be a great way to de-risk your situation.
The point of your social media analytics prototype is that it doesn't have to be perfect.
In the beginning stages, it doesn't matter how rough V1 of your prototype is, it's more important to just get started and you can always refine from there based on feedback from your network and most importantly your customers.
How To Build A MVP
Here are several different ways of building a prototype/MVP:
- Start by building a landing page to see if customers actually need your product and if they are willing to pay for it
- Build a very basic version of your idea and ask for immediate feedback from potential customers
- Present a problem and solution via Facebook/Instagram Ads and see what the response is like
Arielle Frank, founder of Clout Collective talks about her experiences and lessons learned when hiring a developer as a non-technical founder:
My first attempt to find a developer was a massive failure. I was basically screaming to be taken advantage of with my lack of technical knowledge and a heart full of hope. I signed an extremely unfavorable contract with a developer based in Morocco who claimed to offer “discounted” development services in exchange for equity in the company. By “discounted” I mean that it would cost only $40K to build the MVP. At the time I had no frame of reference for whether or not this was normal and justified it to myself.
Luckily, after a lot more internet sleuthing, I found my current developer, Adeva. Working with Adeva was the opposite experience of my initial encounter in every way. At $8K, Adeva’s quote for my MVP was literally 1/5th the cost of the original developer! I decided to save money on a front-end designer for V1 by using a template and designing things where I could in Figma.
I was forced to figure out many of the details and features of the platform upfront since Adeva couldn’t give me a quote without detailed user stories.
When building out the prospective features, I tried to focus on the end result and work backward from there.
For example, the end goal was for a content creator to be able to read a review and know whether or not they want to collaborate with a specific brand. I used this goal to inform the questions I collected for the reviews and the best way to display this info. During this phase, I also relied heavily on my beta testers for feedback about which info would be the most useful for them.
It’s tempting to add a bunch of cool, slick features when you’re building your product, but my brilliant mentor encouraged me to focus on doing one thing extremely well.
How To Find The Right Developer For Your Social Media Analytics Business
If you (or others on your team) don't have the necessary coding/design skills to build the product on your own, finding the right developer for your social media analytics business is a critical piece to bringing your idea to life.
Prior to hiring someone, you'll want to:
- Have a very clear understanding of what your product (or MVP) will look like
- Understand what the details of the user experience will look like (pages, how users sign up, backend administrative details, billing, reports etc). It may help to draw out the prototype and UX experience on a design platform such as Sketch
- Understand what features you want to implement now and even those in the future
- Understand the costs and time associated with hiring a developer and set a budget (more on that below)
Here are some ways you can find a developer:
Startup Costs For Your Social Media Analytics Business
If you are planning to start a social media analytics business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
We’ve outlined two common scenarios for “pre-opening” costs of a social media analytics business and outline the costs you should expect for each:
- The estimated minimum starting cost = $1,015
- The estimated maximum starting cost = $31,100
|Startup Expenses: Average expenses incurred when starting a social media analytics business.||Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.||Max Startup Costs: You have started with 1+ other team members.|
|Employee & Freelancer Expenses|
|Payroll: This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.||$0||$4,000|
|Total Employee & Freelancer Expenses||$0 (min)||$4,000 (max)|
|Website builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.||$15||$100|
|Web Designer: If you have the necessary skills to design your website, then it may not be necessary for you to hire someone. However, if you do decide to go that route, make sure you establish an understanding of upfront cost, design and what the ongoing costs will be to manage the site. Here is what to expect when hiring a web designer.||$0||$6,000|
|Total Website Costs||$15 (min)||$6,100 (max)|
|Office Space Expenses|
|Rent: This refers to the office space you rent out for your business. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.||$0||$2,000|
|Total Office Space Expenses||$0 (min)||$2,000 (max)|
|Business Formation Fees|
|Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here.||$500||$2,000|
|Total Business Formation Fees||$500 (min)||$2,000 (max)|
|App Development Fees|
|Developer Costs: If you plan to outsource a developer, the cost is typically around $60-$100 per hour. Depending on the scope of your project and hours allocated to this freelancer, the cost can vary. If you have the ability to code, you may want to consider taking this responsibility on to minimize costs.||$0||$12,000|
|Total App Development Fees||$0 (min)||$12,000 (max)|
|Equipment & Supply Expenses|
|Technology Office Equipment: This includes (but is not limited to) physical items such as: laptops, cameras, monitors, microphones, speakers, headsets. Technology needs grow as your company evolves, so to minimize costs, try and only purchase what is needed for you to run your business at the time.||$500||$5,000|
|Total Equipment & Supply Expenses||$500 (min)||$5,000 (max)|
|Total Starting Costs||$1,015 (min)||$31,100 (max)|
Since the startup costs to start social media analytics business range between $1,015 - $31,100, there are ways you can raise money to cover these costs.
Here are a few ways you can secure additional funding:
- Launch your product on Kickstarter
- Raise capital by asking friends and family
- Apply for a loan
- Find an investor!
Juan Tejela, founder of Metricool gives us specifics on start-up costs for his social media analytics business:
The business started with $10,000 that we had earned during the first few months of Metricool. We contributed an additional $10,000 from our family savings and $30,000 that my mother lent us.
We wanted to avoid external financing (such as Venture Capital or Business Angels) because with 50k and some recurring revenue we could proceed even if it was a little slower at first.
How To Price Your Social Media Analytics
One of the most challenging and critical pieces to starting your social media analytics business is determining how much to charge for your social media analytics.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your social media analytics, it's critical that you first identify all of your costs and consequently mark up your social media analytics so you can factor in a profit.
The actual cost of your social media analytics may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your social media analytics, you'll want to create goals for revenue + how much profit you want your social media analytics business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your social media analytics is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your social media analytics fits best in the marketplace.
All of these factors play an equal part in pricing your social media analytics, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
The Software Business Model
Tiered Pricing Model
You may want to consider having different pricing tiers to meet the needs of your customers.
With this model, there are typically 2 or more packages for a specific price that offer a fixed amount of features.
Each package should reflect the needs of the buyer persona - for example, a customer looking for a beginner package may have a very different use case than a customer looking for an enterprise package.
By offering different packages, you're able to target different audiences which will lead to increased conversions and revenue. Additionally, your chances of "upselling" existing customers are much higher as you have establisished trust with your customer and they're left wanting more once their use case evolves.
Many social media analytics business businesses charge a fixed rate per user on the account (either monthly or yearly). This can be especially lucrative if you're targeting larger businesses where the user number will be much higher.
This model is not always preferred as it can be challenging to forecast revenue accurately when the user count within businesses is fluctuating constantly.
Flat Rate Model
If you decide to adopt a flat-rate model, this would mean that you offer only one price for every customer. All customers are treated equally and have access to the same amount of features.
This model is not as common as tiered pricing because it only meets the needs of one buyer persona and can limit growth and you're able to have multiple revenue streams.
Per Feature Model
This model charges customers based on the # of features they need. Customers add features "a-la-carte" which will determine the overall price of the product.
This can be a lucrative model, however, the number of different use-cases customers need can become overwhelming (making the sales process longer) and it can be challenging to find a price structure that works well.
The business model you choose depends entirely on your needs and goals as a company. To find what works well for you, you may want to consider testing several models and conducting market research to see what competition in the space is doing.
🚀 How To Launch Your Social Media Analytics Business
Launch Strategies For Your Social Media Analytics Business
There are various different ways you can launch your social media analytics business successfully.
Here are a few different strategies to get customers excited about your social media analytics business.
- Build hype with a landing page: you can effectively do this through waiting lists, discounts, countdown timer etc
- Create a teaser video: even just a 30 second video is a great way to exposure for your social media analytics business, and possibly even go viral
- Reach out to influencers: The right influencer for your product has the ability to reach your audience with just one post, and because of their loyal following, this could lead to a big return for you.
- Get Press: Whether you plan a PR stunt or get exposure through a popular news outlet, this is a great way to attract initial customers
- Launch on popular sites: A great way to get buzz about your social media analytics business is to submit your launch to popular startup sites.
Here are a few popular sites to launch on:
Learn more about how to launch your business successfully ➜ here
Example from Varun Jain, founder of SendX
I am the founder of SendX. We are an email marketing company focussed on building an intuitive, affordable and feature-rich email marketing software.
In November 2016 we actually got on Product Hunt by Charlie Irish who reached out to my co-founder Mayank on Twitter.
Product Hunt is a community where new and exciting products are showcased so that they can start getting early user feedback and traction.
The time when we launched, we didn’t even have a way to collect money from our users!
We just decided to go ahead with it because getting user feedback especially ones who were not affiliated with us and were from US/Europe geo was super important.
We got 370+ upvotes and had some super interesting conversations on chat with folks from Product Hunt. That gave us a very early validation of the market.
During this entire period, we had started doing blogging on medium and writing answers on Quora so to start getting some initial set of leads. It was only in January when we had a payment collection integrated and started working as a legit SAAS business.
Build A Website
Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).
- Pick a domain name that's easy to remember and easy to type
- Choose a Web Hosting Plan (ie. Shopify, Squarespace)
- Make sure you choose the right theme and design
- Implement the proper page structure (ie. about page, contact page, pricing etc)
To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.
Squarespace is a great option for small businesses and is known as one of the easiest platforms to use.
You may find yourself in a decision on whether you should choose Squarespace or WordPress.
The main difference between the two platforms is that Squarespace is known to be more turn-key than WordPress, and does not involve as much management and upkeep.
Benefits of using Squarespace:
- Great for beginners who have little to no coding experience
- Flexible and stylish designs
- You can easily switch up templates (and not feel the need to completely start over)
- Over 55,000 plugins
- Personal Plan: $12/month
- Business Plan: $18/month
- Basic: $26/month
- Advanced: $40/month
Shopify is one of the #1 leading platforms for e-commerce businesses.
Here are some of the main reasons most e-commerce businesses are using Shopify:
- Geared towards supporting store owners. Provides a simple way to launch and manage your online store
- Customer support is off the charts (live chat)
- Easy to use - You don't have to worry about the technical side
- The design is clean and mobile-friendly. There are also hundreds of templates you can use.
- Easy integrations and additional channels (ie. Amazon, email marketing integrations, Facebook, etc).
- Basic Shopify: $29/month
- Shopify: $79/month
- Advanced Shopify: $299/month
Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.
Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.
One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.
If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.
🌱 How To Grow Your Social Media Analytics Business
The Freemium Model
Offering free trials to your platform is a great way to gain exposure for your business and potentially get new customers!
Finding the right social media analytics business is a big deal for most people, so it can be important for customers to try a free version with limited features prior to making a big investment.
Once your customer reaches the limits of their free account, they're much more likely to invest in the premium version so they can gain access to all of the features your product offers.
There are a few different ways you can limit certain aspects of your product:
- Usage quotas: Storage limits or limiting the number of times they can utilize a feature
- Limited features: Only allowing your free user to utilize certain features vs all features - this is also a great way to upsell during the user's experience
- Limited support: Customer support can be time-consuming, by limiting the level of support to free users this is a great incentive for them to upgrade (and will save you a lot of time and money)!
Improve your SEO
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
Here are some tools that can help you choose the right keywords for your social media analytics business.
- Google Ads Keyword Planner invaluable for discovering search trends.
- Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
- Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.
Publish Great Content
Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.
There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.
So let's discuss what google considers "good content:"
- Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
- Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
- Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
- Ensure pages load quickly - This will also help with engagement and time spent on your website
- Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).
Another element of creating good content is creating consistent content.
If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.
Planning out your content with a content calendar is key to staying consistent.
Here are a few great content calendar tools that can help you:
Backlinks are an important piece to SEO, as they allow for other websites to link to your content.
Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.
Of course, some links are more valuable than others and can affect your site in different ways.
For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.
Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:
- Create infographics with relevant data that people want to share
- Promote your content on different sites/look into "guest blogging"
- Contact influencers/journalists/bloggers and ask them to mention you!
- Write testimonials for other sites in exchange for a backlink
- Leverage existing business relationships
How To Optimize SEO For Your social media analytics business:
Example from Brandon Wong, founder of Photo Booth Supply Co
SEO is a pretty difficult world to understand. I suggest finding the best talent you can and letting them do what they’re best at.
Sometimes that means bringing the service in house, sometimes it involves an outside agency. For us, the ROI on our spend here is huge. It goes back to what I said about picking the trade show your customers attend. Pick the channel your customers use.
Don’t worry about what you like, where you think you’ll find them, or anything like that. We started hearing from our customers that they found us by searching and so we had to honor that. It has worked very well. The kind of entrepreneur who does research and compares their options tends to land with us. That’s great. Our SEO has changed alongside Google, of course.
When we got started, a lot of people found us through our photography company. They eventually started landing on us for searches about which photobooths had the best picture quality. It’s a natural transition for sure. Trust is big with Google, and people immediately trusted a photographer to have made a great photobooth. It makes sense.
Build A Blog
One of the most effective ways to build brand awareness and grow your business is through consistently blogging.
We've outlined some useful tips for you to consider when creating content:
Consistency and Quantity
Quality is important, but it should be the standard for any content you publish.
What’s more important is consistency and quantity.
Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.
This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.
The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.
This is nonsense.
There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.
For every person that tells you you are posting too much, there is another person that wants even more of your content.
You should ignore people’s opinions on how much you post.
Patience & Persistence
Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.
The only thing you have control over is your content.
You can’t control how people will react to it. You can’t control pageviews, likes, or shares.
So the only metric you should focus on is how much content you can put out in a week, month, etc.
Where to share your blog content
I know it sounds obvious, but the best places to share your content is on your mailing list. It is guaranteed traffic and it is a great way to get rapid feedback from your most loyal readers.
Send newsletters often. I have done once a week since starting, and I’m moving to twice a week soon.
Work on increasing your mailing list as well. Look into ways to increase your conversion rate to your mailing list. I added a flyout popup thing to my site and now I’m collecting ~30 emails per day.
An email newsletter is one of the most powerful assets you can have and it is worth its weight in gold.
Reddit is one of my favorite places to promote content.
It is a very scary place because you will often get banned or heckled, but it can really pay off.
Create social media accounts for your blog, the main ones I use:
Twitter Facebook Instagram LinkedIn
Set up Buffer and share all of your blog posts to all of your accounts. All of these little shares really do add up.
Automate this as much as possible. I automated all of my social media for Starter Story.
When I started out, I put together a spreadsheet of relevant Facebook groups for my niche, and I would post to these groups whenever I had a big story I wanted to share.
Grow Your Email List
The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.
One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.
This could also be anything from:
- Fascinating case study
- Video series
- Free week of the product
- Discount on the product
Learn more about how to grow your email list and improve email marketing ➜ here.
Alex Nerney, founder of Create and Go discusses how the key to growing your email list is through your email opt-in:
Along with being transparent, we put a lot of emphasis on building an email list. We knew the power of email marketing from our first blog and by collecting emails, we were able to really connect with our audience and build trust with them before ever promoting our products.
The biggest factor for growing our email list was finding the perfect email opt-in. By offering something to your audience, you’re able to entice them to sign up for your email list.
We offered a blogging bootcamp and not only did it serve as an awesome list builder but it also gave people a taste of what it would be like to learn from us. launch, what has worked to attract and retain customers?
This is an example of our currently designed email opt-in for Create and Go
Add an exit-intent popup to your online store
A great way to double, or even triple, your email opt-in rate and to grow your list is to add an exit-intent popup to your site, and offering a discount or content upgrade for subscribers.
Here's an example of what that might look like:
One thing that I spent years NOT doing, that I now kick myself about, is adding an "exit intent pop-up" to our site, which lets people enter a sweepstakes to win a Xero Shoes gift certificate.
That one idea has added over 100,000 subscribers to our email list, which is one of our most effective marketing channels.
Improve Your Email Marketing
Different types of emails
Here are the most common types of email campaigns you can send to your customers and their benefits:
- Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
- Newsletters - a great way to give customers updates or send out your latest content
- Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
- Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
- Abandoned cart emails - give your customers a reason to complete their purchase!
Here's a great resource for finding curated email designs, for all types of email campaigns!
Customer Email Newsletter / Video Marketing
Example from Patrick Sullivan Jr, founder of Jigsaw Health:
The single most valuable tool we’ve utilized for retention is emailing our customers “edutaining” content, which is primarily video-based.
In 2017, we began a weekly series called #FunnyFriday, a video a week -- some sort of short, entertaining skit, song parody, etc. that features our products and/or culture in a unique and clever way. :)
As of July 2019, we’ve published nearly 100 #FunnyFriday videos... We’re like the “Weird Al” of the dietary supplement industry. And we’re definitely the only dietary supplement company with a costume budget. ;-)
To date, we’ve not been able to make these videos work for new customer acquisition, and I’m ok with that. These are for retention, for showing our customers that real people work here. :)
80% of our monthly revenue is from returning customers, and that’s without forced continuity / auto-ship that so many other brands in the dietary supplement industry.
Social Media Advertising
Social Media Advertising is one of the leading ways to get the word out when it comes to social media analytics business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
Let's talk about a few of the main platforms and what makes them unique:
- Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
- Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
- Twitter Advertising- Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
- Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
- LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses
It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:
Here are some different questions to ask yourself as it relates to your goals:
- Do I want to simply drive brand awareness?
- Do I want to drive users to my website to gather information?
- Do I want to increase sales and get my customer to take action?
From there, choose the platform that targets your audience best and start experimenting!
Learn more about social media advertising ➜ here.
Growth Strategies From RomperJack
Facebook and Instagram Ads
We use this platform to find new customers and to retarget current interested customers. Facebook ROAS is about 4.2X.
In the beginning, we casted a very wide net to find our target audience and as we got more and more sales we narrowed that audience down. Now we run lookalike campaigns based off our customer list.
We also have a sales funnel setup to capture a customer at multiple stages. We run a ton of retargeting campaigns at different stages to finalize the sale.
We use this platform for the mid-level funnel. People who find us through Google Ad Words by searching our key words means that they are seriously thinking about buying. We buy keywords like mens romper or male romper so when one puts that into google we pop up.
Attend A Tradeshow
Having an online presence is important, but showing face will always remain one of the most effective strategies for growing your business.
As traditional as it may be, tradeshows and conferences are a great way to get your product in front of your customers.
It all comes down to basic human interaction - prospects are much more likely to invest in your product if they've created some sort of relationship with you and can put a face to your product!
Brandon with Photobooth Supply Co talks the importance of tradeshows
A trade show is like having access to hundreds or thousands of hot leads, all at once, and while every competitor is right next to you. It’s brutal, and it’s exhausting, and it’s amazing.
You truly have to stand out as a product, and as an experience, and as a company. We might spend $10,000 on a space and another $10,000 on staff, setup materials, and experience. Then we still have to have a show special and use that to drive sales. The margins get a lot tighter, but if you’re picking good shows, the kind your current customers go to, you’re going to do well.
That’s the best advice I can give for picking shows—just ask your customers where they’re going to be, and go there. Partially to sell, and partially to meet your people in person. You can never spend enough time getting to know your customers.
Types of tradeshows we attend
We love attending photography focused trade shows. I think photographers are probably some of the most creative entrepreneurs out there. There is the business side, which takes a remarkable amount of creative skill, and there’s the actual photography.
When you get a chance to talk to them, they realize very quickly that they’re entrepreneurs at heart and we’re a great solution!
Trade shows don’t have to be your thing to be profitable. Your company should mirror your spirit and interests, but sometimes we all have to do the things that are necessary for success.
Moreover, there is a wonderful opportunity to iterate on your sales pitch. You are sometimes talking to dozens of people in person every day. By seeing their body language and how they interact with your product, you can immediately tell what aspects of your pitch are effective.
By the end of it, you should have some solid strategies for your sales reps, ads, and website.
🏃🏼♀️ How To Run Your Social Media Analytics Business
How To Crush The Sales Process For Your Social Media Analytics Business
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Mike Korba, co-founder of User.Com walks us through the entire sales process and which teams are responsible for what:
User.com Sales Process
Each user and account is qualified with a specialist. For business leads, they are handled by the sales team, and if they are qualified we give them a demo, more than often at the end of their fourteen-day trial. If they’re happy they’ll add a payment, and get an account manager, so a customer support and success team who will help implement the solution and to use the technology.
Sometimes, users will convert naturally on their own, after using the freemium product and finding it to be something that they will find beneficial.
After they convert, we help with onboarding, give them some personalized tips for their specific business or industry to grow plus all kinds of support, for whatever they need - something we take huge pride in.
The team is right now more than 30 people, with more than half working on the IT and product side, and the rest are in three teams: Support, Marketing, and Sales who all work together very closely.
How To Retain Customers For Your Social Media Analytics Business
Retaining customers is one of the most effective ways to grow your social media analytics business.
Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.
That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.
Here are some ways you can retain customers for your social media analytics business:
- Responding to comments on social media
- Send discounts (or freebies) to loyal customers
- Provide valuable content, for free
- Write a hand written thank you note
- Provide awesome customer service and build relationships with customers
To find out more tips and tricks on retaining customers, check out this article ➜ here
Provide Great Customer Service
Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers.
Whether you are an online business or a physical business, it's highly important to communicate with customers and make them feel like they are the priority.
Just remember: customer service represents your brand, values, vision and YOU as a person.
Juan Pablo Tejela , founder of Metricool dives deep into the process of attracting and retaining customers:
Nearly 100% of Metricool’s new users are acquired through digital marketing and word of mouth. We don’t have a sales team and half of our employees are dedicated to marketing, acquisitions, and growth. We aim to carry out productive activities that generate scalable and cumulative results.
Content and SEO
We rely heavily on effective content and SEO (Search Engine Optimization). This is a strategy that begins to bear fruit in the medium and long term and for this reason, my advice is to begin as soon as possible. As I mentioned with Metricool, I think it is important that a domain has some authority in order to start writing content geared towards organic traffic, otherwise your efforts might be in vain. We believe that content marketing is most effective when it relates to affiliates of your brand or domain. The publication of content or guest articles published on other blogs ideally navigates readers back towards your site. Media press releases are also an interesting and effective way to reach people. All of these activities can help generate links to your website and enhance the authority of your domain.
Collaboration in sector events.
There are so many types of collaborations out there: own talks, expert panels, event sponsorship. Some of these activities are scalable and others are not (like our own talks) but they help give you authority with the sector.
Social networks allow us to be in contact with other professionals from our sector as well as users and clients who might be geographically distant from us. In our day and age, social networks are mandatory in a business like ours in order to build trust and keep relevant. For example, we use Instagram to allow users and followers to get to know our team, see the office, and understand our working environment a bit better.
There are some common strategies that others use frequently that we only use sparingly, such as PPC, Social Ads, and SEM campaigns. Generally, these methods are too expensive for us and don’t work with our budget and business model. However, with some objectives such as branding and retargeting, they have been useful.
Diversify Your Product Line
Adding new products to your business is a great way to expand into new markets and grow your business.
It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.
Here are some reasons you may want to considering adding/diversifying your product
- Meeting the needs of your customers
- Establish yourself as a top provider in your industry and stay ahead of the game with competition
- Resistance to downturns/trends fading
- Create new revenue streams
Build a Referral Program
Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.
A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.
A fantastic referral program will help with clout, credibility, and establishing yourself in the space.
Example of A Great Referral Program
Glimpse offers a clever referral program to ultimately get more subscribers to their newsletter:
- Both parties receive something for the referral
- They're offering "free" content in exchange for more subscribers
- This offer feels generous to the subscriber, but doesn't cost the business anything!
We put together the best resources on the internet to help you start your social media analytics business.
- Social media tools such as Twitter
- Advertising tools such as Facebook Ads
- Productivity tools such as Slack, Jira or Asana
- Accounting tools such as Xero
- ** tools** such as Crisp Messaging
- Payments tools such as Stripe
- Design tools such as Figma
- Crm tools such as PipeDrive
- Customer service tools such as crisp
- Analytics tools such as Metricool
- Platform tools such as React
- Blog tools such as Squarespace
- Social Media Marketing Workbook: How To Use
- On Developing A $40K/Month Facebook Ads Automation & Insights Platform
- Bootstrapping A $100K/Month Social Media Planner And Analytics Tool