How To Start A Children's Clothing Brand In 10 Steps
Thinking about starting a children's clothing brand, but not sure everything you'll need to do?
We've put together a checklist that covers every step of the process - from start to finish.
Use this as a reference while starting your brand.
Step 1: Do Your Research
Before starting your children's clothing brand, it's essential that you determine it will be successful, and that it's the right business for you. These resources will help:
- Read: The pros and cons of starting a children's clothing business ➜
- Read: Understand the competition (100 Trending Children's Clothing Brands)
- Read: How much does it cost to start a children's clothing business? Answer: ~$17,211 ➜
- Read: How to raise money for your brand?
- View: Understand trends in the children's clothing industry
Statistics: Children's Clothing Brand
- Size of market: $135B (source)
- Expected Revenue: ~$15.1K/month
- Gross Margin: ~47%
- Min Starting Costs: ~$1,763
- Time to build: ~10 months
Case Studies
Want to see how others did it? Check out these 3 case studies on successful children's clothing brands:
- Starting a Kids Clothing Brand and Growing to $12k/mo
- How I Started A $750K/Month Infant And Toddler Clothing Brand
- How I Built A Children's Lifestyle Clothing Brand
Step 2: Create A Business Plan
Preparation makes all the difference. A proper business plan will only save you time and money in the long run.
- Write A Business Plan: How To Write A Business Plan
- Find Your Niche & Target Customer: Find your niche / find your target customer (2,300+ niches)
Step 3: Come Up With A Name
With a catchy name and attractive brand for your clothing brand, you'll stand out among the rest:
- Find a name for your business: 300+ Children's Clothing Names ➜
- Find a slogan for your business: 250+ Children's Clothing Slogans ➜
- Find a domain for your business: Cheap Domains ➜
- Find an Instagram handle for your business: 1000+ Children's Clothing Instagram Names ➜
- Create a logo for your business: Logo Maker ➜
Step 4: Register Your Business (Create A Legal Entity)
You must do your paperwork before you start operating as a business:
1. Choose Your Business Structure
- Read: Understand What's Best For Your Business: (LLC, S Corp, C Corp)
- Set Up Your LLC: Create An LLC in minutes
2. Register For Taxes (Federal)
- Register With The IRS & Get an EIN Number: EIN Number Application
3. Register For Taxes (State)
Step 5: Bank, Bookkeeping, Insurance, Permits & Licenses
To operate your business, you'll need basic things like a bank account, and you may need some licenses and insurance (depending on your business):
1. Bank Account, Credit Card
- Set Up A Business Bank Account: 8 Best Business Checking Accounts
- Get A Business Credit Card: 12 Best Business Credit Cards of July 2021
2. Insurance
3. Permits & Licenses
- Get The Right Permits & Licenses: 7 Permits & Licenses You Need To Start A Clothing Line
Step 7: Design Your Product
You need actual goods to sell them! Here's some tips to design and create your clothing:
Dropshipping
Prototyping
- Prototype & Design Your Product: Prototyping Tips From Founders
Suppliers
- Find A Supplier: 100 Best Wholesale Clothing Suppliers
Packaging Design
Step 8: Build A Website
A beautiful website can make all the difference, and lead to significant more sales and revenue:
- Build Your Website & Online Store: How To Build A Great Website
- Get Inspired: 22 Best Children's Clothing Website Designs
Step 9: Launch!
If you don't launch your company, nobody will know about it! Here's some tips to launch:
- Price Your Product: How to price your clothing?
- Launch The Business: How To Launch Your Business
- Get Press To Cover Your Launch: Getting Press Coverage On Your Business (15:40)
Step 10: Find Customers & Grow
- Read: 34 Ways To Market Your Children's Clothing Business
- Learn: Grow Your Business With SEO (16:41)
- Learn: Email Marketing & Growing Your List (24:32)
- Learn: Facebook & Social Media Advertising (15:33)
- Learn: 250+ ways to grow your business
- Learn: Best tools for your business
- Learn: Best books for entrepreneurs
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings