You've stumbled upon the idea to build a bar crawl business and now you're ready to take the next steps.
There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your bar crawl business.
We also provide you with real-life case studies and examples of founders running successful bar crawl business (and how much💰 they're making today).
💡 Introduction To Starting A Bar Crawl Business
Is Starting A Bar Crawl Business Right For You?
There are many factors to consider when starting a bar crawl business.
We put together the main pros and cons for you here:
Pros of starting a bar crawl business
• Little startup costs required
The cost to start a bar crawl business costs significantly less money than most businesses, ranging anywhere from 62 to 40,161.
• No overhead costs
To get your bar crawl business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
• Quick build time
The average time it takes to build your product is quick - typically around 5 months. This will allow you to bring your product to market faster.
• Daily physical activity
Bar Crawl Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
• Amazing perks and discounts
Working in the bar crawl business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
• You are your own boss!
With starting a bar crawl business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
• Higher likelihood of getting referrals
This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
• Face to face interaction
If you are the type of individual that thrives on human interaction, then this is the business for you! With a bar crawl business, you will be hands-on with customers and or employees every day.
• Minimal experience required
Starting A Bar Crawl Business requires little experience and no specific certifications or qualifications. To be successful, you need hard work, determination and the desire to achieve greatness!
• You get to do something you truly love
With starting a bar crawl business, you get to put your energy into something you are truly passionate about! You'll find yourself devoting as much time and energy as possible into the business to make it successful.
• Easy to Learn The Business
When starting your bar crawl business, there is a ton of information readily available to you online (Facebook groups, Youtube videos, Starter Story etc). This will help you get the business started and answer any questions, doubts or concerns you may have.
• Never a dull moment
With starting a bar crawl business, there is truly never a dull moment. Your job offers a lot of variety and allows you to meet interesting people from all walks of life.
Cons of starting a bar crawl business
• Crowded Space
Competition is high when it comes to your bar crawl business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
• Work can be inconsistent
As a bar crawl business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
• Time commitment
With starting a bar crawl business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
• You might struggle financially (at first)!
If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.
• More of a challenge to run your business from home!
Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a bar crawl business, you are more likely to run your business out of your office or storefront space.
• Work is not always glamorous
With starting a bar crawl business, you may need to get your hands a little dirty. Although it may seem glamorous from the outside to start this business, the work can require a lot of physical activity and repetition.
• The job can be demanding
This is one of the major disadvantages starting a bar crawl business. It's important to understand that you may need to make yourself available on a 24/7 basis.
• High liability
Running a bar crawl business involves a lot of liability, which means the cost for insurance premiums may also be high.
• Your event may get too rowdy
Part of the deal when running a bar crawl business is that you have to manage a rowdy group of people. Especially when drinking is involved, this can be equal parts challenging and frustrating.
• Recession-Impacted Industry
When the economy is down, bar crawl business's are one of the first things to be cut.
- Cycle Party (1.86M Alexa Ranking)
- Coyote Ugly Saloon (2.37M Alexa Ranking)
- Hollywood Club Crawl (3.07M Alexa Ranking)
- PubCrawls.com (3.22M Alexa Ranking)
- barnaclebuds (3.41M Alexa Ranking)
- Denver Pub Crawl - Revenue $3.5K/month
Let's take a look at the search trends for bar crawl over the last year:
How To Name Your Bar Crawl Business
It's important to find a catchy name for your bar crawl business so that you can stand out in your space.
Here are some general tips to consider when naming your bar crawl business
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
- As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your bar crawl business so important?
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
It's important to verify that the domain name is available for your bar crawl business.
You can search domain availability here:
Find a domain starting at $0.88
powered by Namecheap
Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It's also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.
Here's some inspiration for naming your bar crawl business:
- The Four check availability
- Cake & Company check availability
- Standard&Company check availability
- VerticalBarroom check availability
- Front Banish Spot check availability
- The Magnetic Barricade Collective check availability
- BlueExclude check availability
- The Crowded Relegate & Company check availability
- CircularCo check availability
- ThreeBarricade check availability
- Absolute Banish Designs check availability
- InchGroup check availability
- Scale Measure Chronicles check availability
- PopularCollective check availability
- Middle Relegate & Company check availability
- CylindricalBarroom check availability
- Curved Measure Pro check availability
- Stirring Barroom check availability
- Banish Place check availability
- VerticalSaloon check availability
- Thick Cake check availability
- The Pry Banish Trading Co check availability
- Inch Exclude Place check availability
- Thin Barroom International check availability
- Rigid Barroom check availability
- Wooden Debar International check availability
- Shaped Relegate & Company check availability
- Stocked Banish Designs check availability
- RigidBanish check availability
- FourDebar check availability
- Uniform Exclude Co check availability
- Long Debar Trading Co check availability
- The English check availability
- Banish Co check availability
- FavoritePlace check availability
- ThinMeasure check availability
- Blue Measure International check availability
- The Single check availability
- The Outer check availability
- UpperBarricade check availability
- Nearby Relegate Spot check availability
- Narrow Exclude Pro check availability
- NarrowChronicles check availability
- OpenWorks check availability
- Pry Barroom Group check availability
- Wooden Cake Co check availability
- Irish Cake check availability
- StraightTaproom check availability
- SandBlock check availability
- DoubleTradingCo check availability
- Narrow Debar Pro check availability
- Straight Exclude check availability
- Lower Taproom Place check availability
- The Solid Taproom Works check availability
- TwelveSaloon check availability
- NotchedSpot check availability
- Narrow Measure Trading Co check availability
- The Middle Debar Spot check availability
- OpenMeasure check availability
- LowerSaloon check availability
- ThickDesigns check availability
- Narrow Taproom & Company check availability
- LowerBanish check availability
- Bottom Taproom Trading Co check availability
- Front Debar Collective check availability
- The White Measure Group check availability
- Crowded Exclude check availability
- Nearest Exclude check availability
- Shaped Block Collective check availability
- InsuperableChronicles check availability
- The Circular Banish Spot check availability
- Rectangular Barricade check availability
- Flat Measure Works check availability
- Rigid Measure Group check availability
- TwelvePro check availability
- Cross Banish check availability
- Curved Barricade check availability
- The Straight Taproom Works check availability
- Wet Taproom check availability
- Middle Saloon & Company check availability
- WhiteBlock check availability
- Saloon Place check availability
- Stocked Saloon Trading Co check availability
- StockedMeasure check availability
- EnglishChronicles check availability
- Uniform&Company check availability
- The Thin check availability
- The Thin Banish Co check availability
- UniformPro check availability
- ScaleBlock check availability
- Vertical Debar check availability
- Outer Banish check availability
- Block International check availability
- ShapedTaproom check availability
- Uniform Block Collective check availability
- Wet Cake check availability
- Gray Debar International check availability
- MagneticSaloon check availability
- Inch Barricade Group check availability
- UniformExclude check availability
- Measure Chronicles check availability
- The Blue Exclude Designs check availability
- FourBanish check availability
- Scale Banish check availability
- LowerSpot check availability
- StirringCake check availability
- Front Saloon check availability
- Favorite Measure check availability
- FavoriteCake check availability
- The Favorite check availability
- The Blue Banish Trading Co check availability
- Thin Cake & Company check availability
- Wet Cake Trading Co check availability
- Measure Works check availability
- The Two Relegate Chronicles check availability
- The Narrow check availability
- OpenDesigns check availability
- Solid Cake check availability
- Curved Cake Designs check availability
- StockedCake check availability
- Insuperable Debar check availability
- Favorite Barricade Group check availability
- NarrowGroup check availability
- The Pry check availability
- Measure Co check availability
- White Exclude Group check availability
- Debar Collective check availability
- Rectangular Taproom Trading Co check availability
- ThreeTaproom check availability
- SmallPro check availability
- Four Relegate Group check availability
- Upper Relegate check availability
- The Standard Exclude Pro check availability
- Stirring Exclude International check availability
- CrowdedSpot check availability
- NotchedRelegate check availability
- MagneticTaproom check availability
- StirringGroup check availability
- ThickExclude check availability
- CurvedPlace check availability
- Vertical Banish International check availability
- ScaleGroup check availability
- Circular Saloon Co check availability
- The Nearest Debar Trading Co check availability
- Heavy Relegate Pro check availability
- SingleTradingCo check availability
- The Eight Exclude Collective check availability
- The Outer Debar Co check availability
- HotChronicles check availability
- Three Taproom Trading Co check availability
- The Circular Saloon & Company check availability
- Shaped Taproom Designs check availability
- Outer Taproom check availability
- InsuperableTradingCo check availability
- EightPlace check availability
- WetBanish check availability
- The Cross check availability
- Twelve Relegate Chronicles check availability
- Gray Relegate Chronicles check availability
- Stocked Saloon & Company check availability
- Double Taproom Pro check availability
- The Wooden Banish Group check availability
- FlatPlace check availability
- The Shaped Measure & Company check availability
- Popular Block Group check availability
- Mini Measure Works check availability
- Circular Banish check availability
- The Mini Barroom Trading Co check availability
- The Heavy Saloon Works check availability
- BluePro check availability
- Crowded Taproom check availability
- Broad Barricade Collective check availability
- The Small Cake Chronicles check availability
- The Crowded Taproom Designs check availability
- TopRelegate check availability
- Single Banish Co check availability
- Double Barroom Co check availability
- Long Saloon Place check availability
- Cylindrical Debar Co check availability
- The Nearest check availability
- Relegate & Company check availability
- Magnetic Taproom Chronicles check availability
- Upper Relegate & Company check availability
- Irish Exclude check availability
- ThreeTradingCo check availability
- FlatMeasure check availability
- Two Taproom Trading Co check availability
- The Notched check availability
- Notched Block check availability
- DoubleExclude check availability
- StockedCollective check availability
- Cross Banish Trading Co check availability
- TopDebar check availability
- The Dark Debar Designs check availability
- TwelveWorks check availability
- Thick Measure Works check availability
- Crowded Exclude Works check availability
- HeavyDesigns check availability
- Block Works check availability
- Lower Exclude International check availability
- BroadTradingCo check availability
- Crowded Exclude Chronicles check availability
- StraightChronicles check availability
- The Popular check availability
- The Upper Block Place check availability
How To Create A Slogan For Your Bar Crawl Business:
Slogans are a critical piece of your marketing and advertising strategy.
The role of your slogan is to help your customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.
Often times, your slogan can even be more important than the name of your brand.
Here are 6 tips for creating a catchy slogan for your bar crawl business:
1. Keep it short, simple and avoid difficult words
A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.
2. Tell what you do and focus on what makes you different
There are a few different ways you can incorporate what makes your business special in your slogan:
- Explain the target customer you are catering your services towards
- What problem do you solve?
- How do you make other people, clients, or your employer look good?
- Do you make people more successful? How?
3. Be consistent
Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.
It's important to create a slogan that is consistent with all of the above.
4. Ensure the longevity of your slogan
Times are changing quickly, and so are businesses.
When coming up with your slogan, you may want to consider creating something that is timeless and won't just fade with new trends.
5. Consider your audience
When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.
It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.
6. Get feedback!
This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.
Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.
Here's some inspiration for coming up with a slogan for your bar crawl business:
- Redfine Amazing Bar
- Timeless Classic Bar
- Elegant Legal Profession, Brilliant Block
- Brilliant Bar - A New You
- Amazing Legal Profession, Lush Block Off
- More Quality Bar
- Get Your Amazing Bar
- Classic Bar, We Take Care Of You!
- Elegant Cake, Elegant Measure
- Your Brilliant Bar
- Redfine Tasteful Bar
- Classic Bar, Better Results
- Luxurious Bar, We Are Here
- The Most Brilliant Bar
- Tasteful Block Off, Creative Block
- Lush Saloon, Classic Block
- Classic Block Up, Bold Cake
- Classic Exclude, Beyond Banish
- Fresh Relegate, Simple Block
- Redfine Quality Bar
- Amazing Saloon, Brilliant Blockade
- More Classic Bar
- Lush Block, Elegant Blockade
- Your Amazing Bar
- More Lush Bar
- Simple Cake, Simple Barroom
- Simple Banish, Beyond Saloon
- Bold Bar - A New You
- Get Your Elegant Bar
- Timeless Confident Bar
- Redfine Brilliant Bar
- The Luxurious Bar
- Confident Measure, Tasteful Barroom
- More Simple Bar
- Beyond Bar, Done Right
- A Simple Bar
- More Tasteful Bar
- A Confident Bar
- Tasteful Measure, Amazing Block
- Experience Amazing Bar
- Redfine Fresh Bar
- Be Quality Bar
- Quality Bar, Satisfaction Guaranteed
- Bold Prevention, Amazing Barroom
- Bold Blockade, Fresh Cake
- Beyond Bar, We Are Here
- Redfine Luxurious Bar
- World's Simple Bar
- The Classic Bar
- Redfine Bold Bar
- A Creative Bar
- Be Quality Bar
- Confident Barricade, Confident Exclude
- Beyond Blockade, Creative Measure
- Confident Bar, Better Results
- Tasteful Bar - A New You
- Get Your Creative Bar
- Timeless Tasteful Bar
- Quality Prevention, Brilliant Block Off
- Experience Bold Bar
- Beyond Prevention, Simple Prevention
- Confident Bar, Our Care
🎬 How To Start A Bar Crawl Business
How Much Does It Cost To Start A Bar Crawl Business
If you are planning to start a bar crawl business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
We’ve outlined two common scenarios for “pre-opening” costs of starting a bar crawl business and outline the costs you should expect for each:
- The estimated minimum starting cost = $62
- The estimated maximum starting cost = $40,161
|Startup Expenses: Average expenses incurred when starting a bar crawl business.||Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.||Max Startup Costs: You have started with 1+ other team members.|
|Office Space Expenses|
|Rent: This refers to the office space you use for your business and give money to the landlord. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.||$0||$5,750|
|Utility Costs For Office Space: Utility costs are the expense for all the services you use in your office, including electricity, gas, fuels, telephone, water, sewerage, etc.||$0||$1,150|
|WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month!||$0||$100|
|Total Office Space Expenses||$0 (min)||$7,000 (max)|
|Employee & Freelancer Expenses|
|Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.||$150||$250|
|Employee Hiring Expenses: Apart from payroll and benefits, there are other hiring employees costs. This includes the cost to advertise the job, the time it takes to interview candidates, and any other turnover that may result from hiring the wrong candidate.||$1||$2|
|Employee Rewards: It's vital to acknowledge and reward workers, whether they hit their goals or do a great job. This does not have to be costly. In fact, simply taking workers out to a meal or giving a gift or bonus is among the many ways to show how the worker is valued!||$0||$100|
|Total Employee & Freelancer Expenses||$151 (min)||$352 (max)|
|Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.||$10||$500|
|Web Designer: Web design includes several different aspects, including webpage layout, content creation, and design elements.If you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software.||$200||$6,000|
|Domain Name: Your domain name is the URL and name of your website - this is how internet users find you and your website.Domain names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website.||$12||$200|
|Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown.||$1||$15|
|Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your business’s efficacy, relieving you from the hassles of on-premise operations.||$0||$300|
|Website & Live Chat Tool: If your business values high-end customer service, you must consider utilizing a website chatbot. Website chatbots play a pivotal role in converting site visitors into long-term customers. Typically, there are different tiers of pricing and features offered by Live Chat service providers.||$0||$200|
|Total Website Costs||$223 (min)||$7,215 (max)|
|Business Formation Fees|
|Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here.||$500||$2,000|
|Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your bar crawl business.||$50||$700|
|Trademark: Filing trademark registration will protect your brand and prevent other businesses from copying your name or product. USPTO has several different types of trademarks, so the cost to apply can vary (typically anywhere from $400-$700).||$0||$700|
|Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses.||$0||$1,500|
|A Patent: Patents provide protection against others stealing or selling your idea.Securing a patent can be very valuable, but it's important that you are 100% sure this will be a smart business move for you, or if this is something to consider down the line.The process of securing a US patent can be both lengthy and pricey, and typically includes filing an application with the USPTO.||$5,000||$15,000|
|Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business.||$50||$500|
|Total Business Formation Fees||$5,600 (min)||$20,400 (max)|
|Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo.||$0||$50|
|Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here.||$0||$100|
|IT Support: IT support installs and configures hardware and software and solves any technical issues that may arise.IT support can be used internally or for your customers experiencing issues with your product/service.There are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals.||$150||$2,000|
|Accounting & Invoicing Software: It's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses.||$0||$50|
|CRM Software: CRM (customer relationship management) software system is used to track and analyze your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time.||$12||$300|
|Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very beneficial if you have a larger team and want to keep track of everyones tasks and productivity. For a full list of project management tools, check out this full list here.||$0||$25|
|Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms.||$0||$20|
|Social Media Management Tools: If you plan to do social media marketing for your bar crawl business, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business.||$0||$50|
|Payroll Software: The main purpose of payroll software is to help you pay your team and track each of those payments (so that you don't have to do it manually). If you do not have any employees or have a very small team, payroll software may not be necessary at this stage. Here are the 11 best payroll tools for small businesses!||$0||$200|
|File Hosting Service: It's important to make sure the information for your bar crawl business is stored and protected should something happen to your computer or hard drive. The cost for this is affordable and depends on how much data you need to store. To learn more about the different options and pricing on the market, check out this article.||$0||$299|
|Total Software Expenses||$162 (min)||$3,094 (max)|
|Advertising & Marketing Costs|
|Business Cards: A bar crawl business involves quite a bit of customer interaction, whether that is attending tradeshows, sales calls or simply having face to face interaction with prospective clients. Business cards are a great way to stay front of mind with your clients.||$0||$50|
|Direct Campaigns, Printing and Mailing: Although it may sound old-school, traditional marketing methods can be a cost-effective way to drive awareness for your brand. This includes flyers, postcards, sales letters, coupons, special offers, catalogs and brochures.||$0||$300|
|Google Ads: With Google Ads you have the ability to control how much you spend by simply setting a monthly budget cap. Additionally, with these ads you only pay for results, such as clicks to your website or phone calls! It's okay to start with a small budget at first and make changes accordingly if you see valuable returns.||$0||$300|
|Facebook & Instagram Ads: With Facebook and Instagram ads, you set your budget and pay for the actions you want (whether that be impressions, conversions, etc).You can learn more about pricing based on your impressions here.||$0||$350|
|Total Advertising & Marketing Costs||$0 (min)||$1,000 (max)|
|Equipment & Supply Expenses|
|First-aid Equipment: First-aid kits can be bought as a set if not gathered one by one. These are vital in all places of work, homes, and even in cars, especially when you plan to travel or go camping. So, to protect your workers, clients, and kinsfolks, you must always keep a well-stocked first-aid kit handy.||$3||$500|
|Uniforms: In this business, it's common to wear uniforms. The cost will depend on the number of employees you have and the quality of uniform you buy.||$0||$500|
|Total Equipment & Supply Expenses||$3 (min)||$1,000 (max)|
|Specific Industry Expenses|
|Ticketing Platform Fees: A great way to promote your event is to use an event platform such as EventBrite or Events.Com. Although there is typically no upfront cost, there can be ticketing fees deducted from the overall sale, which is important to take into account when pricing your tickets.||$0||$100|
|Total Specific Industry Expenses||$0 (min)||$100 (max)|
|Total Starting Costs||$62 (min)||$40,161 (max)|
Raising Money For Your Bar Crawl Business
Here are the most common ways to raise money for your bar crawl business:
You may not need funding for your bar crawl business.
In fact, many entrepreneurs take this approach when starting their own business, whether they have a little amount of cash or a substantial amount to get started.
So what exactly does the term "bootstrapping" mean?
This method essentially refers to self-funding your businesswithout external help or capital and reinvesting your earnings back into the business**
Bootstrapping means building your company from the ground up with your own, or your loved ones, personal savings and reinvesting all earnings back into the business
Here are some tips to consider when bootstrapping your business:
- Use your savings as your capital - one of the best ways to bootstrap your business is to collect your savings and use them as startup capital. This will also help you avoid using your personal or business credit cards when getting started.
- Determine exactly how much capital you need and how much capital you have to get your business off the ground. Generally, when bootstrapping your business, you may want to consider starting a business that involves less startup capital.
- Consider starting a business that will generate immediate returns so you can put money back into the business
- Be as lean as possible - this refers to cutting down expenses as much as possible, such as payroll, fancy software tools, unnecessary travel, renting an office, etc
- Consider outsourcing instead of hiring - in the beginning, you may not need to hire someone permanently to help run your business. It tends to be much less expensive to outsource work to a freelancer and hire someone permanently down the road!
Want to learn more about bootstrapping your business? Check out this article
What Skills Do I Need To Succeed In Starting A Bar Crawl Business?
As a bar crawl business, there are several essential skills and characteristics that are important to identify prior to starting your business.
Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations:
Customer Service Skills
Friendly communication with customers and the ability to address service issues is a critical part of the job.
Here are some customer service skills you may want to consider prior to starting a bar crawl business:
- Professionalism: The way you act, present yourself, and respond to situations all leave an impression on your customer. It's important to stay professional at all times when handling customer requests or issues.
- Problem-solving: When issues arise, it's important that you are able to think quick on your feet and address the situation with a calm and clear solution
- Friendly-manner: This is an obvious one, but customers truly appreciate someone that can respond in a quick, efficient, and friendly manner.
- Proficient in writing: These skills include the ability to write well-crafted emails, service tickets, and any other programs used by the business (ie. chat functions, SMS texting)
Business Savvy Skills
When starting a bar crawl business, there are a few fundamental business skills you will want to learn in order to be successful:
- Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
- Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
- Ability to understand the financials: You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
- Strategic Thinking: Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.
These are a few of many business savvy skills you should have (or work on) when starting a bar crawl business.
For a full list, check out this article here.
Advice For Starting A Bar Crawl Business
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a bar crawl business:
Tyler Sondag, founder of Denver Pub Crawl ($3.5K/month):
When you find a good business relationship, latch on to it, nurture it, support it, and let it grow. Even though the past year has been tough, it’s also shown us who truly wants to see win-win situations blossom and who’s out for themselves.
Read the full interview ➜
Write a Business Plan
Writing a business plan from the start is critical for the success of your bar crawl business.
Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.
For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.
You may want to consider expanding upon these sections in your business plan:
- Executive Summary: Brief outline of your product, the market, and growth opportunities
- Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
- Products and Services: Specifics on the products and services your business will provide
- Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
- Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
- Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
- Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
- Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
- Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.
Learn more about how to write a business plan here
Determine Which Business Bank Account You Need
There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.
Here are some factors you may want to consider:
- Location - Is your bank close enough that you can easily make deposits or get cash?
- Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
- Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
- Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
- Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.
Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.
Setting Up Your Bar Crawl Business (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
How Do I Pay Myself As A Small Business Owner?
Most entrepreneurs start a business to do something they love- but at the end of the day, you still have bills to pay (maybe now more than ever).
But it's important to strike the right balance - if you pay yourself too much, you could be putting your business at risk.
There are two common ways to pay yourself as a business owner:
1. Owner's Draw
Many entrepreneurs pay themselves through an owner's draw. This means that you are technically sean as "self-employed" through the eyes of the IRS and are not paid through regular wages.
At the point that you collect money from the draw, taxes typically are not taken out - so make sure you are prepared to pay these taxes once you file your individual return.
As an owner who takes a draw, you can legally take out as much as you want from your equity.
This type of compensation is suited for Sole props, LLCs, and partnerships. If you’re an S corp, you can pay yourself through both a salary and draw if you choose.
If you decide to pay yourself a salary, you will receive a set and recurring amount. This will be taxed by the federal government and the state you reside in.
The reality is that it can be really complicated to set your own salary, so we have some tips for you to consider:
- Take out a reasonable amount that allows you to live comfortably but also sets your business up for success
- Consider the number of hours you are working weekly + the type of duties you are performing.
- Set your salary based on your industry-standard, location, and profits (or projected profits)
- Look at your P&L statement: Deduct your own pay from that amount. This is important so you can first tackle important business expenses, and then pay yourself from the amount leftover.
- Pick a payroll schedule (and stick to it)! In the US, it's most common to pay yourself and employees twice a month.
To learn more about how to pay yourself and what is a reasonable amount, check out this article.
How To Price Your Bar Crawl
One of the most challenging aspects to starting a bar crawl business is determining how much to charge for your bar crawl.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your bar crawl, it's critical that you first identify all of your costs and consequently mark up your bar crawl so you can factor in a profit.
The actual cost of your bar crawl may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your bar crawl, you'll want to create goals for revenue + how much profit you want your bar crawl business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your bar crawl is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your bar crawl fits best in the marketplace.
All of these factors play an equal part in pricing your bar crawl, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Gross Margin Calculator: How to Calculate The Gross Margin For Your Bar Crawl
Our calculator is designed to be simple and easy to use.
The goal is to help you set realistic expectations and understand what is considered a healthy gross margin for your bar crawl business.
What Type Of Customers Will Buy Your Bar Crawl
It's important to first establish who you will be selling to, whether it's to businesses or consumers.
Typically, in this industry, products are sold to B2C markets (business-to-consumer).
Let's take a look at what this means for your bar crawl business:
B2C (or business to consumer) is a transaction where businesses sell their products or services to the consumer directly.
In this market, consumer behavior is the primary driver for your business decisions - so it's important that you truly identify who your customer is, and what their buyer habits are when building your product/service.
B2C is that you are able to cast a very wide net when targeting your customers. Your product may interest a large number of consumers or a specific niche.
B2C is that consumers hold all the power - so if your website is not the most user friendly, or does not rank in the top search results on Google, chances are, your customer is going to shop elsewhere.
When building your bar crawl business, it's critical that you hone in on who your target audience is, and why they need your product over your competition.
Here are some items to consider when identifying your buyer persona:
Design A Prototype
Turning your idea into a reality can feel like a daunting task - but it's critical that you have an idea of what your product will look like (even if it's just a sketch) prior to finding a manufacturer.
Here are some common ways you can design your prototype:
- Draw Your Initial Design on Paper
- Form pieces of fabric together
- Consider Taking A Generic Product And Putting Your Own Brand On It
- Try Making the Product Yourself
- Consider Building A Prototype With A 3D Printer
To learn more about how to design and prototype a product, check out our latest guide here.
Tyler Sondag, founder of Denver Pub Crawl dives deep into the process of designing and prototyping their product:
Because of Americans’ perceptions of what an “American-style” pub crawl was, I knew it wasn’t going to be an easy pitch to potential partner bars. Especially in cities without similar concepts, the entire premise of doing something like a pub crawl every week seemed strange and foreign to most of the bar managers and owners I started talking to.
When you find a good business relationship, latch on to it, nurture it, support it, and let it grow. Even though the past year has been tough, it’s also shown us who truly wants to see win-win situations blossom and who’s out for themselves.
I knew that it would work; I’d seen it with my own eyes all over the world. But I also knew I had to get the buy-in of the local community as well. Since I was creating a system - a machine - I had to build a prototype. Building a prototype involving people - and physically moving these people from one place to the next all while coordinating with multiple venues in a short period of time - was a logistical puzzle in and of itself.
Like most things that are created, it started with research for me. I spent weeks visiting and going to bars, trying to get a feel for their atmospheres and hoping to determine if they’d fit in well with the experience I was aiming to provide. I even took a date on a “mini pub crawl” one night; we ended up in 11 different bars in the span of 4-5 hours. (Market research + date = efficiency, right?)
In October 2019 a friend of mine and I decided to pull the trigger. All of the logistics were planned and an itinerary was set. We organized a “birthday party” on Eventbrite and started inviting our friends. To be a bit covert on our first test run, we didn’t tell any of the bars we had scouted as top prospects that we were coming. All in all, we had about 35-40 paid tickets sold pre-event. By the end of the night, we were walking through the streets of downtown Denver with close to 55-60. It was a success, and Denver Pub Crawl was born.
The Facebook post announcing Denver Pub Crawl
🚀 How To Launch Your Bar Crawl Business
Build A Website
Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).
- Pick a domain name that's easy to remember and easy to type
- Choose a Web Hosting Plan (ie. Shopify, Squarespace)
- Make sure you choose the right theme and design
- Implement the proper page structure (ie. about page, contact page, pricing etc)
To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.
Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.
Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.
One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.
If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.
Traditional Launch Strategies For Your Bar Crawl Business:
There are various different ways you can launch your bar crawl business successfully.
Here are a few different strategies to get customers excited about your bar crawl business:
- Set up a Facebook page for your business. This is a great way to establish an online presence
- Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
- Get Press! Pitch your story to the media and you may just land in an amazing publication
- Live sales to get customers excited
- Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.
Tyler Sondag, founder of Denver Pub Crawl dives deep into the process of launching the business:
We waited to act on most of the formalities of creating a business (i.e. incorporating, legal paperwork, website, etc.) until after the “birthday party” test run; the last thing we wanted was to move forward with something we didn’t know worked. That also being said, we didn’t feel like we didn’t need to continue to launch “test runs” to prove the process or concept. From that point forward, the focus solely turned to fine-tuning and improving the overall experience.
Within a matter of weeks, we had all of the legal boxes checked, bank accounts set up, and a website built and launched. (We decided to go with Squarespace for its simplicity, though this was largely meant to be a placeholder of a site from the beginning.)
For us as a service - or experience, rather - we knew exposure and awareness were going to be top priorities. Because Denver’s a city that sees visitors year-round, it was also important for us to try to get ourselves in front of tourists as much as we could. SEO being a sort of long game, our short-term goal became getting onto several different ticketing and sales platforms (Airbnb, Groupon, Eventbrite, and Nightout).
Unfortunately for us, our first official crawl was February 6, 2020, which meant we had exactly one month of operations before Denver moved to a stay-at-home order due to COVID. And so the rollercoaster-like ups and downs of starting and running a people-centric, event-based company during an international pandemic began.
A photo of some of our crawlers from one of our first crawls
🌱 How To Grow Your Bar Crawl Business
Improve your SEO
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
Here are some tools that can help you choose the right keywords for your bar crawl business.
- Google Ads Keyword Planner invaluable for discovering search trends.
- Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
- Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.
Publish Great Content
Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.
There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.
So let's discuss what google considers "good content:"
- Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
- Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
- Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
- Ensure pages load quickly - This will also help with engagement and time spent on your website
- Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).
Another element of creating good content is creating consistent content.
If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.
Planning out your content with a content calendar is key to staying consistent.
Here are a few great content calendar tools that can help you:
Backlinks are an important piece to SEO, as they allow for other websites to link to your content.
Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.
Of course, some links are more valuable than others and can affect your site in different ways.
For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.
Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:
- Create infographics with relevant data that people want to share
- Promote your content on different sites/look into "guest blogging"
- Contact influencers/journalists/bloggers and ask them to mention you!
- Write testimonials for other sites in exchange for a backlink
- Leverage existing business relationships
Build A Blog
One of the most effective ways to build brand awareness and grow your business is through consistently blogging.
We've outlined some useful tips for you to consider when creating content:
Consistency and Quantity
Quality is important, but it should be the standard for any content you publish.
What’s more important is consistency and quantity.
Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.
This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.
The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.
This is nonsense.
There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.
For every person that tells you you are posting too much, there is another person that wants even more of your content.
You should ignore people’s opinions on how much you post.
Patience & Persistence
Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.
The only thing you have control over is your content.
You can’t control how people will react to it. You can’t control pageviews, likes, or shares.
So the only metric you should focus on is how much content you can put out in a week, month, etc.
Where to share your blog content
I know it sounds obvious, but the best places to share your content is on your mailing list. It is guaranteed traffic and it is a great way to get rapid feedback from your most loyal readers.
Send newsletters often. I have done once a week since starting, and I’m moving to twice a week soon.
Work on increasing your mailing list as well. Look into ways to increase your conversion rate to your mailing list. I added a flyout popup thing to my site and now I’m collecting ~30 emails per day.
An email newsletter is one of the most powerful assets you can have and it is worth its weight in gold.
Reddit is one of my favorite places to promote content.
It is a very scary place because you will often get banned or heckled, but it can really pay off.
Create social media accounts for your blog, the main ones I use:
Twitter Facebook Instagram LinkedIn
Set up Buffer and share all of your blog posts to all of your accounts. All of these little shares really do add up.
Automate this as much as possible. I automated all of my social media for Starter Story.
When I started out, I put together a spreadsheet of relevant Facebook groups for my niche, and I would post to these groups whenever I had a big story I wanted to share.
Grow Your Email List
The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.
One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.
This could also be anything from:
- Fascinating case study
- Video series
- Free week of the product
- Discount on the product
Learn more about how to grow your email list and improve email marketing ➜ here.
Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:
We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.
Even if a customer doesn’t convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them.
We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.
Add an exit-intent popup to your online store
A great way to double, or even triple, your email opt-in rate and to grow your list is to add an exit-intent popup to your site, and offering a discount or content upgrade for subscribers.
Here's an example of what that might look like:
One thing that I spent years NOT doing, that I now kick myself about, is adding an "exit intent pop-up" to our site, which lets people enter a sweepstakes to win a Xero Shoes gift certificate.
That one idea has added over 100,000 subscribers to our email list, which is one of our most effective marketing channels.
Improve Your Email Marketing
Different types of emails
Here are the most common types of email campaigns you can send to your customers and their benefits:
- Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
- Newsletters - a great way to give customers updates or send out your latest content
- Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
- Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
- Abandoned cart emails - give your customers a reason to complete their purchase!
Here's a great resource for finding curated email designs, for all types of email campaigns!
Abandonded Cart Flow
The abandoned cart workflow is one of the most effective strategies for turning your lead into a customer, and a powerful tool to have if you're an e-commerce business.
Think about all the times that you went on a shopping frenzy only to add items to your cart and then either forget or realize nows not the right time to pull the trigger.
Then, minutes later you receive an email saying "Hurry up! Your cart is waiting - and we want to provide you with 20% off your order."
Maybe that's the special touch (and discount) you needed to pull that trigger.
Implementing this workflow can automatically trigger this for your business every time a customer abandons their cart.
Here's a great example of an abandoned cart email from Brooklinen:
Things they do well:
- Showcase 5-star reviews from other customers
- Offer a small discount + free shipping
- Great design + clear call to actions!
Experiment With Pay Per Click Ads (PPC)
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
Here are some tips to consider:
- Consider connecting the ad to your corresponding landing page so that the audience receives the necessary information after clicking on the ad.
- Conversion Tracking: When running PPC campaigns, be sure to run the ads with conversion tracking.
- Focus on quality keywords, even if there are few as this will save you time and money. When assessing the performance of a keyword, it's important to track the expense, conversion, and cost per conversion, as well as the ROI.
PPC advertising can be a very important lead generator as long as it's done properly. Your PPC campaign is intended to drive traffic to your website and help the business scale.
Additionally, if the campaign is not having the desired results, you can make the necessary changes immediately to improve them.
Ryan Schortmann, founder of Display Pros talks about their investment in PPC Ads:
My name is Ryan Schortmann and I’m the founder of Display Pros. We are a custom trade show display booth company offering easy to use portable display “kits” for small and medium businesses wanting to get into the trade show game.
It did not take long to come to the realization that to compete at any reasonable level, we were going to need to take the plunge and invest in Pay Per Click ads and display.
From experience, I know that it is important to give Google’s hivemind some time to settle in before each campaign starts seeing consistent results (this is largely dependent on budget).
A certain amount of PPC budget must be viewed as a “marketing research” expense and then you can look at the analytics data and make informed decisions on where to refine, tweak or plain scrap an idea.
Google Shopping was an entirely new concept for me. You can’t assign keywords to products so at first, I was asking myself “How the hell do you refine these?”. Then I found some good reading material and courses and learned of some advanced methods that the pros are using. It turns out you can utilize negative keyword lists combined with the priority setting on each shopping campaign to “shape” the keywords that are coming in and how much you are spending on them.
To learn more about PPC Ads and Google Shopping, check out this video to learn everything you need to know!
Social Media Advertising
Social Media Advertising is one of the leading ways to get the word out when it comes to bar crawl business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
Let's talk about a few of the main platforms and what makes them unique:
- Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
- Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
- Twitter Advertising- Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
- Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
- LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses
It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:
Here are some different questions to ask yourself as it relates to your goals:
- Do I want to simply drive brand awareness?
- Do I want to drive users to my website to gather information?
- Do I want to increase sales and get my customer to take action?
From there, choose the platform that targets your audience best and start experimenting!
Learn more about social media advertising ➜ here.
Founder Andy Hayes talks about mastering FB ads and the pixel:
The biggest bang for your buck will likely be mastering Facebook and it’s platform - which we all know is pay for play, so you’ll have to come up with a small amount of budget to start for marketing.
We’ve spent countless hours (and paid numerous coaches) before we cracked the code that works for us on Facebook, but it is working really well for us now.
Some of the most important things to know when it comes to FB Ads:
- Start with retargeting (that’s showing ads to people who already know you but did not purchase). Master this - and start building information on your Facebook Pixel - before you do anything else
- Once you have that down, try working with the 1% “Lookalike” audience to prospect for new customers. This may take awhile because your pixel audience is small, so try layering on interests - 1% Lookalike and your largest competitor, for example. Don’t use interest-only targeting until you master this.
- Great photography and videography is key, as is smart copy. Research what’s out there in your industry and constantly test - what works for one company may not work for other people.
- Make sure you have good offers. For example, we have a $5 trial for our subscription, which converts affordably - if we promoted our subscription with the standard $30 front charge, it wouldn’t be as cost-effective.
🏃🏼♀️ How To Run Your Bar Crawl Business
How To Retain Customers For Your Bar Crawl Business
Retaining customers is one of the most effective ways to grow your bar crawl business.
Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.
That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.
Here are some ways you can retain customers for your bar crawl business:
- Responding to comments on social media
- Send discounts (or freebies) to loyal customers
- Provide valuable content, for free
- Write a hand written thank you note
- Provide awesome customer service and build relationships with customers
To find out more tips and tricks on retaining customers, check out this article ➜ here
Tyler Sondag, founder of Denver Pub Crawl dives deep into the process of attracting and retaining customers:
If 2020 showed us anything, it was persistence. We ended up having to shutter operations three different times in the calendar year. Because people often purchase tickets and make plans in advance, we found that the process of starting up ‘the machine’ only to turn it off again was more taxing and difficult than imagined.
Even though that, we continued building relationships with partner bars and operated when and how we could (safely and adhering to all government regulations and guidelines, of course). By the fall of 2020, we were seeing more demand than we or our partner bars could handle. Having to turn customers away is never fun to do, but it’s a good problem to have.
The original email sent out to bar owners and general managers
Diversify Your Product Line
Adding new products to your business is a great way to expand into new markets and grow your business.
It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.
Here are some reasons you may want to considering adding/diversifying your product
- Meeting the needs of your customers
- Establish yourself as a top provider in your industry and stay ahead of the game with competition
- Resistance to downturns/trends fading
- Create new revenue streams
As a brand, you want to deliver an experience that authentic, honest and transparent.
Don't make the mistake of giving your audience less credit than they deserve.
If you go around chasing every trend and only focused on yourself and money, you’re going to lose very quickly.
There have been many times where we have been tempted to do this but stayed true.
Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.
Build a Referral Program
Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.
A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.
A fantastic referral program will help with clout, credibility, and establishing yourself in the space.
How To Crush The Sales Process For Your Bar Crawl Business
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Mike Korba, co-founder of User.Com walks us through the entire sales process and which teams are responsible for what:
User.com Sales Process
Each user and account is qualified with a specialist. For business leads, they are handled by the sales team, and if they are qualified we give them a demo, more than often at the end of their fourteen-day trial. If they’re happy they’ll add a payment, and get an account manager, so a customer support and success team who will help implement the solution and to use the technology.
Sometimes, users will convert naturally on their own, after using the freemium product and finding it to be something that they will find beneficial.
After they convert, we help with onboarding, give them some personalized tips for their specific business or industry to grow plus all kinds of support, for whatever they need - something we take huge pride in.
The team is right now more than 30 people, with more than half working on the IT and product side, and the rest are in three teams: Support, Marketing, and Sales who all work together very closely.
Word of Mouth
The most tried and true way to grow a bar crawl business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Why you should focus on word of mouth:
- Consumers trust word of mouth above all other forms of marketing
- 92% of consumers believe recommendations from friends and family over all forms of advertising
- 64% of marketing executives indicated that they believe it is the most effective form of marketing
Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜
We put together the best resources on the internet to help you start your bar crawl business.
- Trendy Bar & Nightclub Business Startup: How To Start, Run And Grow A Successful Bar & Tavern Business
- How To Start A Pub Crawl Business In 3 Steps - Riviera Bar
- How To Start A Food Tour Business In 3 Steps - Riviera Bar
- College Bar Crawl Ft. My Roommate Bartenders
- Kwanzaa Bar Crawl Celebrates Culture & Supports Local Nyc Businesses
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