When it comes to starting your mobile yoga business, you may find yourself in a place where you have to make some big decisions.
You may be asking yourself:
- What's the first step in establishing my business?
- How much will it cost to start my mobile yoga business?
- How do I price my mobile yoga business?
- How do I market my mobile yoga business?
- ... so much more!
We walk you through all of the steps; from idea → starting → launching → growing → running your mobile yoga business.
The purpose of this guide is to act as an outline for the steps you'll need to take to get your business running successfully!
What Is Mobile Yoga?
Rather than taking a yoga class in a designated studio, the yoga teacher instead comes to you. Classes can be taught in places like your home, school, office etc OR through live classes online.
Mobile yoga classes are typically much lower in cost (compared to a studio) and also much more convinient for the customer.
McKenna Rowe, founder of Chakra 5 Yoga explains the benefits of mobile yoga and the reasons she shut down her yoga studio to build this business:
I’m McKenna Rowe, and manage Chakra5, a mobile wellness team that does yoga/meditation/pilates classes, vegan cooking classes, and sound baths on demand.
We’ve been working on location and by appointment with various businesses, schools, and organizations throughout greater Los Angeles since 2012.
I received my registered yoga teacher training in 2009. I convinced myself the next step was to open a studio.
What I discovered very quickly is that the expenses were far outpacing our income. We tried looking into creating additional sources of revenue or renting the space for film shoots or other events, but it wasn’t working out.
I saw a dark future ahead of me of going into massive debt and having to set up some kind of factory for churning out teaching training every few months (which is how many studios survive...by charging $4000/head).
I decided to close down my physical yoga studio at the end of the year and start a mobile yoga business.
I think what distinguishes us is that we are a smaller, “boutique” company that can readily respond to client needs week to week and customize the experience them.
- Venmo (4.24K Alexa Ranking)
- EMOL (4.79K Alexa Ranking)
- Bon Appetit (5.11K Alexa Ranking)
- BGR India (17K Alexa Ranking)
- Zelle (23.6K Alexa Ranking)
- Chakra 5 Yoga - Revenue $6K/month
How To Name Your Mobile Yoga Business
It's important to find a catchy name for your mobile yoga business so that you can stand out in your space.
Here are some general tips to consider when naming your mobile yoga business
- Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
- Conduct a search to see if others in the space have the same name
- Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
- As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!
Why is naming your mobile yoga business so important?
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
It's important to verify that the domain name is available for your mobile yoga business.
You can search domain availability here:
Find a domain starting at $0.88
powered by Namecheap
Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.
It's also important to thoroughly check if social media handles are available.
As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.
Let's take a look at the search trends for mobile yoga over the last year:
🎬 How To Start A Mobile Yoga Business
Determine Which Business Bank Account You Need
There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.
Here are some factors you may want to consider:
- Location - Is your bank close enough that you can easily make deposits or get cash?
- Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
- Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
- Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
- Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.
Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.
Setting Up Your Mobile Yoga Business (Formation and Legal)
When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.
The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.
These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.
- LLC: All income and expenses from the business are reported on the LLC personal income tax return.
- S corp: Owners pay themselves salaries + receive dividends from profits.
- C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.
Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
Write a Business Plan
Writing a business plan from the start is critical for the success of your mobile yoga business.
Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.
For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.
You may want to consider expanding upon these sections in your business plan:
- Executive Summary: Brief outline of your product, the market, and growth opportunities
- Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
- Products and Services: Specifics on the products and services your business will provide
- Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
- Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
- Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
- Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
- Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
- Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.
Learn more about how to write a business plan here
Building an MVP (Minimal Viable Product)
When building a mobile yoga business, it's critical that you first validate your product/service rather than rushing to build it right away.
This could save you months, if not years of building the wrong product/service.
If you're hoping to decrease any sort of risk that comes with launching your mobile yoga business, designing a prototype can be a great way to de-risk your situation.
The point of your mobile yoga prototype is that it doesn't have to be perfect.
In the beginning stages, it doesn't matter how rough V1 of your prototype is, it's more important to just get started and you can always refine from there based on feedback from your network and most importantly your customers.
How To Build A MVP
Here are several different ways of building a prototype/MVP:
- Start by building a landing page to see if customers actually need your product and if they are willing to pay for it
- Build a very basic version of your idea and ask for immediate feedback from potential customers
- Present a problem and solution via Facebook/Instagram Ads and see what the response is like
Startup Costs For Your Mobile Yoga Business
If you are planning to start a mobile yoga business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.
We’ve outlined two common scenarios for “pre-opening” costs of a mobile yoga business and outline the costs you should expect for each:
- The estimated minimum starting cost = $1,192
- The estimated maximum starting cost = $37,569
|Startup Expenses: Average expenses incurred when starting a mobile yoga business.||Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.||Max Startup Costs: You have started with 1+ other team members.|
|Employee & Freelancer Expenses|
|Payroll: This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.||$0||$4,000|
|IT Support: You may find yourself needing IT support when starting your business. It may not be possible (or necessary) for you to hire someone full-time, but hiring on a freelancer platform such as Upwork is a great way to save money and resources.||$0||$500|
|Other Employee Expenses: Aside from payroll and benefits, there are other costs associated with hiring employees. This includes the cost to advertise the job, the time it takes to interview candidates, and any potential turnover that may result from hiring the wrong candidate.||$0||$1,000|
|Employee Reward Ideas: It's important to recognize and reward employees - whether they hit their goals or are doing an exceptional job. This doesn't have to cost you a lot - simply taking them out to lunch, giving them a gift card or offering a pay-check bonus are all ways to recognize your employee! Here are 65 ways to reward your employees.||$0||$500|
|Total Employee & Freelancer Expenses||$0 (min)||$6,000 (max)|
|Website builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.||$15||$100|
|Email hosting: Email is a critical piece for running your business. Once you have your domain name, you will want to set up email accounts for each user on your team. The most common email hosts are GSuite (typically starting at $6+ per user, per month) or Microsoft Office (typically starting at $5+ per user, per month). The number of email accounts you set up will determine the monthly cost breakdown.||$5||$75|
|Register Your Domain: Once you decide the name of your business, you will need to make sure the URL is available and purchase the domain. You can check availability and register your domain here.||$12||$75|
|Server Hosting: To start a mobile yoga business, you will need to set up and manage a server. The cost for this is typically billed monthly and depends on the platform you choose (typically ranging anywhere from $0-$50/mo).||$0||$50|
|Website chat function: If customer service is a big piece of your business, you will want to consider implementing a chat bot on your website. Typically, there are different tiers of pricing and some businesses even offer freemium services. To find what chat software is best for your business, check out this guide.||$0||$75|
|Web Designer: If you have the necessary skills to design your website, then it may not be necessary for you to hire someone. However, if you do decide to go that route, make sure you establish an understanding of upfront cost, design and what the ongoing costs will be to manage the site. Here is what to expect when hiring a web designer.||$0||$6,000|
|Total Website Costs||$32 (min)||$6,375 (max)|
|Equipment & Supply Expenses|
|Cleaning Supplies: To get started, you may want to consider getting basic cleaning supplies. Note, that you may not need to buy all the cleaning tools and supplies at first. You can consider purchasing in bulk down the road.||$25||$500|
|Technology Office Equipment: This includes (but is not limited to) physical items such as: laptops, cameras, monitors, microphones, speakers, headsets. Technology needs grow as your company evolves, so to minimize costs, try and only purchase what is needed for you to run your business at the time.||$500||$5,000|
|Total Equipment & Supply Expenses||$525 (min)||$5,500 (max)|
|Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo.||$0||$50|
|CRM Software: CRM (customer relationship management) software is used to track your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your mobile yoga business, implementing this in the beginning may set your business up for success and save you a lot of time later on. For a full list of best CRMs to use for your business, check out the full list here.||$0||$250|
|Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very beneficial if you have a larger team and want to keep track of everyones tasks and productivity. For a full list of project management tools, check out this full list here.||$0||$25|
|Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms.||$0||$20|
|Social Media Management Tools: If you plan to do social media marketing for your mobile yoga business, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business.||$0||$50|
|Accounting & Invoicing Software: When starting your mobile yoga business, it's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses.||$0||$50|
|Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here||$0||$100|
|Online data storage: It's important to make sure the information for your mobile yoga business is stored and protected should something happen to your computer or hard drive. The cost for this is affordable and depends on how much data you need to store. To learn more about the different options and pricing on the market, check out this article.||$0||$299|
|Payroll Software: The main purpose of payroll software is to help you pay your team and track each of those payments (so that you don't have to do it manually). If you do not have any employees or have a very small team, payroll software may not be necessary at this stage. Here are the 11 best payroll tools for small businesses!||$0||$200|
|Total Software Expenses||$0 (min)||$1,044 (max)|
|Office Space Expenses|
|Rent: This refers to the office space you rent out for your business. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.||$0||$2,000|
|Utility Costs (office space): This refers to the first month's utility bill for your office space. If you are not responsible for this bill, this would not apply to starting your mobile yoga business.||$0||$150|
|Office Supplies: Although these may seem like minor costs, things like your desks, chairs, pens, paper, filing cabinets do add up. To avoid these adding up too much, try to be as lean as possible and go paperless!||$25||$1,000|
|WiFi: Whether you work from home or in an office space, WiFi is an expense that's tough to avoid. Although the cost is minimal in most cases, it should be appropriately budgeted for each month!||$10||$100|
|Total Office Space Expenses||$35 (min)||$3,250 (max)|
|Business Formation Fees|
|Trademarking: Filing trademark registration will protect your brand and prevent other businesses from copying your name or product. USPTO has several different types of trademarks, so the cost to apply can vary (typically anywhere from $400-$700).||$0||$700|
|Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your mobile yoga business.||$50||$700|
|Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses.||$0||$1,500|
|Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business + which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business.||$50||$500|
|Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here.||$500||$2,000|
|Obtain a patent: Securing a patent can be a very valuable tool, but it's important that you are 100% sure this will be a smart business move for you, or if you may not be ready quite yet. A basic utility patent typically costs anywhere between $5,000 and $10,000 to file. Here is a great resource to walk you through the entire process.||$0||$10,000|
|Total Business Formation Fees||$600 (min)||$15,400 (max)|
|Total Starting Costs||$1,192 (min)||$37,569 (max)|
How To Price Your Mobile Yoga
One of the most challenging and critical pieces to starting your mobile yoga business is determining how much to charge for your mobile yoga.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your mobile yoga, it's critical that you first identify all of your costs and consequently mark up your mobile yoga so you can factor in a profit.
The actual cost of your mobile yoga may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your mobile yoga, you'll want to create goals for revenue + how much profit you want your mobile yoga business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your mobile yoga is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your mobile yoga fits best in the marketplace.
All of these factors play an equal part in pricing your mobile yoga, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
We've interviewed several different founders in the mobile yoga business and asked them how much $ they're making today.
- $72K/year in revenue
- Sells mobile wellness service
- Solo founder
- 13 employees
🚀 How To Launch Your Mobile Yoga Business
Traditional Launch Strategies For Your Mobile Yoga Business:
There are various different ways you can launch your mobile yoga business successfully.
Here are a few different strategies to get customers excited about your mobile yoga business:
- Set up a Facebook page for your business. This is a great way to establish an online presence
- Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
- Get Press! Pitch your story to the media and you may just land in an amazing publication
- Live sales to get customers excited
- Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.
McKenna Rowe, founder of Chakra 5 Yoga dives deep into the process of launching the business:
I got my first client about five years ago. They found me by searching for “yoga in Los Angeles”. We did still have a strong web presence and our site said that we could offer “corporate yoga”.
It wasn’t something I was aggressively marketing quite yet, as I was still recovering from shutting down the physical location and reintegrating into the tech workforce.
Get yourself healthy and happy first and foremost.
As far as the launch, I had already launched a blog about yoga in 2010.
Having some content and SEO out there to incubate for a while was very helpful in getting a strong online presence.
There is so much more I could be doing in that realm! Since the website to support marketing the physical studio was more or less a good basis to start with, I just updated everything to describe how we would do business in a “mobile capacity” once we shut our doors and pivoted to being a mobile team.
I really tried to think about everything from the client’s point of view. Not everyone can afford (time or money-wise) to do a full hour of yoga. How could I make class options more modular to work for different situations? How much do I need to charge in order to make our prices competitive but also compensate the teachers properly and make them want to stay on the team?
I know from my teachers who worked for other “corporate fitness” companies that the companies often gouge their clients and don’t pay the teachers very much. I’m sure their overhead is much more than mine, but I also know that a lot of teachers just bail out on working for those companies as they didn’t feel they were fairly paid for the work they did. Not a single teacher has every left my team unless they moved out of Los Angeles.
Again, as we began to grow our client base through SEO, content marketing, PR and general word of mouth, I perfected more and more of the details of how we do business and expanded beyond yoga into also offering healthy cooking classes.
One of my first clients is still a client to this day: Hankey Investment Company in mid-Wilshire. It helps to have an HR director who is very engaged in wellness from the start, as my contact there is. Together we perfected the program for employees in terms of day of the week, time, recurrence, and mixing things up with “hot yoga” classes, healthy cooking classes and even Sound baths.
Hankey has been so collaborative in trying out new approaches and wellness modalities. The benefits they have witnessed their company experience over the years inspired them to even build an onsite gym with a yoga room.
They even purchased their own company-branded mats and yoga gear that they keep onsite for their employees. Hankey is the dream client and I wish all our clients could embrace yoga in the same way as a permanent part of their company culture.
Getting the company set up
My company is a registered business in Los Angeles, and it is also an LLC.
I do my due diligence in reporting revenue and paying taxes. My overhead is very low compared to the physical studio! But I’ve managed to keep it well under $100/month for internet hosting costs, occasional paid online advertising, marketing swag, etc.
I use as many free tools as I can for managing the business, such as Google Apps, Paypal, and my personal time. The real “cost” of doing business is more my personal time to reach out to new business leads, write content, tweak SEO and handle billing and scheduling.
Occasionally my costs may go up to $150 if I do extra things like pay a personal assistant through Task Rabbit to research potential new client leads (they put together a spreadsheet of leads for me along with a contact person to reach out to).
Build A Website
Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).
- Pick a domain name that's easy to remember and easy to type
- Choose a Web Hosting Plan (ie. Shopify, Squarespace)
- Make sure you choose the right theme and design
- Implement the proper page structure (ie. about page, contact page, pricing etc)
To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.
Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.
Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.
One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.
If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.
🌱 How To Grow Your Mobile Yoga Business
Improve your SEO
SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.
One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."
Here are some tools that can help you choose the right keywords for your mobile yoga business.
- Google Ads Keyword Planner invaluable for discovering search trends.
- Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
- Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.
Publish Great Content
Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.
There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.
So let's discuss what google considers "good content:"
- Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
- Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
- Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
- Ensure pages load quickly - This will also help with engagement and time spent on your website
- Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).
Another element of creating good content is creating consistent content.
If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.
Planning out your content with a content calendar is key to staying consistent.
Here are a few great content calendar tools that can help you:
Backlinks are an important piece to SEO, as they allow for other websites to link to your content.
Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.
Of course, some links are more valuable than others and can affect your site in different ways.
For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.
Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:
- Create infographics with relevant data that people want to share
- Promote your content on different sites/look into "guest blogging"
- Contact influencers/journalists/bloggers and ask them to mention you!
- Write testimonials for other sites in exchange for a backlink
- Leverage existing business relationships
How To Optimize SEO For Your mobile yoga business:
Example from Brandon Wong, founder of Photo Booth Supply Co
SEO is a pretty difficult world to understand. I suggest finding the best talent you can and letting them do what they’re best at.
Sometimes that means bringing the service in house, sometimes it involves an outside agency. For us, the ROI on our spend here is huge. It goes back to what I said about picking the trade show your customers attend. Pick the channel your customers use.
Don’t worry about what you like, where you think you’ll find them, or anything like that. We started hearing from our customers that they found us by searching and so we had to honor that. It has worked very well. The kind of entrepreneur who does research and compares their options tends to land with us. That’s great. Our SEO has changed alongside Google, of course.
When we got started, a lot of people found us through our photography company. They eventually started landing on us for searches about which photobooths had the best picture quality. It’s a natural transition for sure. Trust is big with Google, and people immediately trusted a photographer to have made a great photobooth. It makes sense.
As a brand, you want to deliver an experience that authentic, honest and transparent.
Don't make the mistake of giving your audience less credit than they deserve.
If you go around chasing every trend and only focused on yourself and money, you’re going to lose very quickly.
There have been many times where we have been tempted to do this but stayed true.
Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.
Build A Facebook Community
Building a community is a great way to grow your network and your business.
There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group
Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group:
- Make the group exclusive. This may sound counter-intuitive, however, this ensures privacy and that the group will feel comfortable posting and engaging with members.
- Try to be warm and welcoming. A great way to do this is by having a "Member Monday" where you welcome new members and ask them to introduce themselves in the group
- Use polls/surveys. This is a great way to know your audience and see what people want more of in the group (more business tips, networking opportunities, etc).
- Include influential people & conduct AMA's (ask me anything). This is a great way to get members engaged
- Host an in-person (or virtual) event with members in the group. This will create stronger relationships and build a strong community.
Mike Doehla, founder of Stronger U, an online nutrition company noticed that his customers needed a little motivation and sense of community:
Most diets are lonely so we wanted to give support and a community.
I think many people fail diets because there is no one to talk to and no accountability.
You can by a book, or google a meal plan but who’s going to keep you on track? We will. The entire SU community.
We give our members access for life to our Facebook community filled with people around the world who are looking out for everyone’s success.
Most diets make up arbitrary rules and we thought they just didn’t make sense. Meal timing, Cutting carbs, butter in coffee, sugar being the devil? Ehh no need to overthink that stuff.
We’ll give you the science behind of what we do and show you what actually matters based on real research.
Luckily we have a PhD at our disposal to educate our staff and members so everyone is getting the most up to date information out there.
Improve Your Email Marketing
Different types of emails
Here are the most common types of email campaigns you can send to your customers and their benefits:
- Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
- Newsletters - a great way to give customers updates or send out your latest content
- Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
- Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
- Abandoned cart emails - give your customers a reason to complete their purchase!
Here's a great resource for finding curated email designs, for all types of email campaigns!
Word of Mouth
The most tried and true way to grow a mobile yoga business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Why you should focus on word of mouth:
- Consumers trust word of mouth above all other forms of marketing
- 92% of consumers believe recommendations from friends and family over all forms of advertising
- 64% of marketing executives indicated that they believe it is the most effective form of marketing
Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜
We really only have 2 tools to attract and retain customers. The first is word of mouth. TANYA HEATH Paris has never spent a cent in press or in marketing so we rely on happy customers talking about us. They find us by walking past one of out boutiques or they have been following the brand after hearing about us via some kind of press.
Our best retention tool is customer service. Some of my best customers started off as customer services disasters. But by taking their concerns seriously, and by problem solving and by working with them we are able to reassure them and solve their problems. In fact if you look at the comments on our Facebook pages clients often talk about our customer services. This makes me very proud!
I am in the Paris boutique all the time and I’m always interacting with clients so I know what they like and what they think we could be doing better. This insight goes into each new collection that I design. I also know that I don’t know everything, so if I’m in doubt about something, I ask my clients.
🏃🏼♀️ How To Run Your Mobile Yoga Business
How To Retain Customers For Your Mobile Yoga Business
Retaining customers is one of the most effective ways to grow your mobile yoga business.
Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.
Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.
That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.
Here are some ways you can retain customers for your mobile yoga business:
- Responding to comments on social media
- Send discounts (or freebies) to loyal customers
- Provide valuable content, for free
- Write a hand written thank you note
- Provide awesome customer service and build relationships with customers
To find out more tips and tricks on retaining customers, check out this article ➜ here
McKenna Rowe, founder of Chakra 5 Yoga dives deep into the process of attracting and retaining customers:
For retaining customers, I follow up with them a lot to find out what is working or not working.
We send out surveys. We brainstorm different ideas and fun approaches to wellness...or even different times of day or days of the week than what was originally scheduled end up working better for the employees. For example, one of our clients promotes April as a wellness month.
During April they will add on a few extra yoga classes that are more “fitness” oriented and are themed “hot yoga” (we just crank up the heat in the room). I try to match the appropriate teacher to the appropriate client in terms of energy and personality.
I think we also provide reliability and consistency. We rarely have missed a class. Since we have a team, if someone is sick or out of town I can always schedule a sub to handle the assignment that day. Not only are our prices very competitive but our clients tend to get very attached to the teachers. A relationship of trust with that teacher is built week to week, and that’s the most important thing.
We have had customers that only did a one-time event with us...but I keep touching base with them to remind them we’re here or have new services...some of them eventually convert to regulars!
One teacher and I recently celebrated our client who only did classes with us about four times a year in 2018 finally deciding to become a regular in 2019! And some companies just don’t think they have the budget to continue with classes. Our prices are so low that to me, it’s really more about their company priorities than high cost. You have to expect that some clients will come and go in the business. We have a lot of one-time events we do on a regular basis that I think tend to make up for those down periods.
As for attracting customers, most of our leads come from our web presence...we advertise first-time client discounts on social and paid media, and have a good amount of PR and content we publish about client success stories and yoga trends in general. I think the concept of yoga on location, on demand, is just something that is much more pervasive now culturally than it was when we started. So people are literally getting online and looking for “mobile yoga”.
I try to generate several blog posts a month (these usually tie into our regular eNewsletter) and I use some Wordpress plugins to help me analyze how rich with SEO terms my posts and overall site are. SEO and content marketing are a never-ending art/science. If I had more time, I would ideally be spending a LOT more time on this!
We put together the best resources on the internet to help you start your mobile yoga business.
- Productivity tools such as Dropbox or Google Suite
- Payments tools such as Paypal
- Blog tools such as WordPress
- Email tools such as MailChimp
- So You Want To Open A Yoga Studio