How to Calculate The Price For Your Hats
Our calculator is designed to be simple and easy to use. It covers:
- your base costs of time
It also allows you to input a desired profit margin on top.
We hope this calculator helps you make more money for your hat business.
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More Tips On Pricing Your Hats
How To Price Your Hats
One of the most challenging aspects to starting a hat business is determining how much to charge for your hats.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your hats, it's critical that you first identify all of your costs and consequently mark up your hats so you can factor in a profit.
The actual cost of your hats may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your hats, you'll want to create goals for revenue + how much profit you want your hat business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your hats is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your hats fits best in the marketplace.
All of these factors play an equal part in pricing your hats, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:
I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.
The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.
Examples of a successful hat business:
Oska Truffaux from Melbourne VIC, Australia started Truffaux ago, a hat business.
- Revenue: $15,000/ month
- Founders: 2
- Employees: 2
- Location: Melbourne VIC, Australia
It all started in 2007 when we moved to Ecuador.
We dreamed of traveling the world as a family, creating things we loved, and making the world a better place. I didn't bring any hats and was horrified to find that all the local hats looked terrible. Here I was in the motherland of Panama hat production without a hat, so I designed my own at the local hatmakers. And so it began.
Over the next year, everywhere we went, tourists would stop and ask me where I bought my hat. I slowly realized I had become a hatmaker.
Burly Vinson from Houston, Texas, USA started Snappies over 4 years ago, a hat business.
- Revenue: $2,000/ month
- Founders: 1
- Employees: 1
- Location: Houston, Texas, USA
Hey! My name is Burly Vinson and I’m the founder of Snappies, a hat brand that creates a unique kind of snapback hat. I got tired of the cheap plastic straps found on traditional snapbacks, so I created a hat that uses leather and brass instead of the usual plastic straps.
I also create Snappies hats out of hemp, so they’re more lightweight and durable than regular cotton caps. The vision is to create a hat that’s all around more comfortable than what’s being offered by most brands.
A large part of the Snappies brand is geared towards living different and exploring the outdoors. We’ve partnered with nonprofits so proceeds from each hat go towards planting trees and fighting deforestation. In our first year, we’ve been able to help plant thousands of trees. It’s exciting to have customers love your product, but it’s great knowing that each new customer is helping Snappies make an environmental difference.
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