Handmade Jewelry Price Calculator: How To Price Your Handmade Jewelry?

Updated: November 1st, 2022

Handmade Jewelry Price Calculator: How To Price Your Handmade Jewelry?

How to Calculate The Price For Your Handmade Jewelry

Our calculator is designed to be simple and easy to use. It covers:

  • your base costs of time
  • salary
  • materials

It also allows you to input a desired profit margin on top.

We hope this calculator helps you make more money for your jewelry making business.

Please input below:

Learn more about starting a jewelry making business:

Where to start?

-> How to start a jewelry making business?
-> How much does it cost to start a jewelry making business?
-> Pros and cons of a jewelry making business

Need inspiration?

-> Other jewelry making business success stories
-> Examples of established jewelry making business
-> Marketing ideas for a jewelry making business
-> Jewelry making business slogans
-> Jewelry making business names
-> Jewelry making business Instagram captions

Other resources

-> Profitability of a jewelry making business
-> Jewelry making business tips
-> Jewelry making business manufacturers

More Tips On Pricing Your Handmade Jewelry

How To Price Your Handmade Jewelry

One of the most challenging aspects to starting a jewelry making business is determining how much to charge for your handmade jewelry.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your handmade jewelry, it's critical that you first identify all of your costs and consequently mark up your handmade jewelry so you can factor in a profit.

The actual cost of your handmade jewelry may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your handmade jewelry, you'll want to create goals for revenue + how much profit you want your jewelry making business to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your handmade jewelry is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your handmade jewelry fits best in the marketplace.

All of these factors play an equal part in pricing your handmade jewelry, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Case Study

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.



Lauren Costanza, on starting Bluminary ($500/month) full story ➜

Examples of a successful jewelry making business

8. QALO ($24M/year)

KC Holiday (from Santa Ana, California, USA) started QALO almost 11 years ago.

$2M / month
2 founders / 45 employees
Santa Ana, California, USA

Case Study

We’ve created an enormous community of over 2 million people who wear QALO to represent the most important commitment they’ve made in their life. This year we as a company will eclipse over 100M in total revenue since Ted Baker (my co-founder) and I founded the company from a dining room table in 2013.


9. Inspiranza Designs ($4.8M/year)

Diane Lawrence & Dawn Pochek (from Colombia) started Inspiranza Designs almost 18 years ago.

$400K / month
2 founders / 8 employees

Case Study

Hey there, I am Diane, one of the owners of Inspiranza. My business partner, Dawn Pochek and I started Inspiranza Designs with just $500 and a Big DREAM!

Inspiranza Designs revenue had dropped to a mere $100,000 per year just 4 short years ago and has now grown to approximately $400,000 per month. We have been named by Inc. Magazine as one of the fastest-growing companies in American two years in a row. In 2018 we were named #157 and this year we were named #110 but oh what a journey it has been.


10. costanté ($900K/year)

Connie Hung (from Los Angeles) started costanté about 5 years ago.

$75K / month
2 founders / 3 employees

Case Study

Hi! My name is Connie Hung — I’m the Founder & Creative Director for the fine jewelry brand, Costanté. I’m a 28-year-old Taiwanese American immigrant. My family moved to the United States in 1996 and I grew up in the quaint suburb of Diamond Bar, California.

Costanté custom projects work at a large range of pricing as we try to work towards the client’s budget instead of ours. Some custom projects finish at $500, others can go over $40,000.


11. Quirksmith ($479K/year)

Pragya Batra (from Bengaluru, Karnataka, India) started Quirksmith over 7 years ago.

$40K / month
2 founders / 5 employees
Bengaluru, Karnataka, India

Case Study

Hi! My name is Pragya Batra and I am the co-founder of Quirksmith, a design company that creates handcrafted jewelry and accessories.

I started Quirksmith with my sister Divya Batra, who is a jewelry designer and graduated from one of the most prestigious design schools in India (NIFT, Gandhinagar). We started Quirksmith about 3.5 years back in the year 2016. From a weekend passion project for 2 sisters, it soon became our full-time passion. We now process orders worth $40,000 every month and work with artisans across India, to keep the silversmithing craft alive!


12. Aziza Jewelry ($240K/year)

Aziza Browne (from Asheville, North Carolina, USA) started Aziza Jewelry about 20 years ago.

$20K / month
1 founders / 1 employees
Asheville, North Carolina, USA

Case Study

Hi there! My name is Aziza and I am the founder of Aziza Jewelry. Some of my most well-known pieces include my colorful gemstone hoop earrings and Mother-Daughter Earring Sets. My Mother-Daughter Earring Sets have become quite popular lately as a gift that men have been purchasing for the women in their lives as “Push Presents” (gifts for a new mom just after giving birth).


13. Ann + Joy ($12K/year)

Lindsay Ann Gottschall and Courtney Joy Bleier (from Miami, Florida, USA) started Ann + Joy about 8 years ago.

$1K / month
2 founders / 2 employees
Miami, Florida, USA

Case Study

Hello there! We are Lindsay Ann Gottschall and Courtney Joy Bleier, two sisters from Miami who started Ann + Joy. We make handmade real flower and resin jewelry and sell online and in stores around the world. We take pride in being one of the first companies to make real flower jewelry. During our first year of business, we blossomed almost immediately into a very successful Etsy shop. Etsy was constantly featuring our products on its website and in promotional emails. We are proud to say that since starting in early 2017 we have had over 5,000 sales online.

For all the readers, we are providing a 20% off coupon to our Etsy shop. Use code: STARTERSTORY at checkout!


14. Gold Pan Pete Design ($30K/year)

Alex Moore (from Queenstown, New Zealand) started Gold Pan Pete Design about 11 years ago.

$2.5K / month
1 founders / 0 employees
Queenstown, New Zealand

Case Study

My name is Alex Moore. I’m originally from St. Louis, MO, USA but have lived overseas the last 11 years and am currently living near Queenstown, New Zealand, where I have been for the last 5 ½ years. I have a wife, Paula, and three children, Sophia & Grace (twins, age 5) and Beau (age 3). My main profession (no longer full time) is that I’m a primary school (elementary) PE teacher going on my 15th year.

Currently, between all of my sales at the markets, online, etc, my revenue is on average between $2500-3000 per month. One thing that people find unique about my product is that I personally make every piece of jewelry I sell.


meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.