Hammock Price Calculator: How To Price Your Hammocks?

Hammock Price Calculator: How To Price Your Hammocks?

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How to Calculate The Price For Your Hammock

Our calculator is designed to be simple and easy to use. It covers:

  • your base costs of time
  • salary
  • materials

It also allows you to input a desired profit margin on top.

We hope this calculator helps you make more money for your hammock brand.

Please input below:

More Tips On Pricing Your Hammock

How To Price Your Hammock

One of the most challenging aspects to starting a hammock brand is determining how much to charge for your hammock.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your hammock, it's critical that you first identify all of your costs and consequently mark up your hammock so you can factor in a profit.

The actual cost of your hammock may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your hammock, you'll want to create goals for revenue + how much profit you want your hammock brand to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your hammock is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your hammock fits best in the marketplace.

All of these factors play an equal part in pricing your hammock, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.

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Lauren Costanza, on starting Bluminary ($500/month) full story ➜

Examples of a successful hammock brand:

Hammock Sky ($960K/year)

Hammock Sky from Hollywood, Kentucky, USA started Hammock Sky ago, a hammock brand.

  • Revenue: $80,000/ month
  • Founders: 2
  • Employees: 100
  • Location: Hollywood, Kentucky, USA

Hi there! We are TCM, and we are the owners of Hammock Sky. Hammock Sky provides a wide range of hammocks, hammock chairs, and other outdoor accessories that cater to everyone’s relaxation needs.

Three years after Hammock Sky was founded, the original owner, an American expat living in Thailand, decided to sell his brand to TCM, to give himself the freedom to dream and provide someone else with the opportunity to manage his company. We bought Hammock Sky in 2017, three years after it was founded, and have experienced greater success than ever before, with our products constantly selling out online.

In 2020, we reached $2.4M, selling more than 44,000 units.

buying-a-hammock-brand-and-growing-the-business-to-2-4m-year

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Hammock Sky, on starting Hammock Sky ($80,000/month) full story ➜

Maca ($2.88K/year)

Ben Hancock from Remote started Maca over 4 years ago, a hammock brand.

  • Revenue: $240/ month
  • Founders: 1
  • Employees: 0
  • Location: Remote

Hi everyone! My name is Ben and I am the founder of Maca, a brand that sells handmade Mexican travel hammocks. Our hammocks are for people that want a unique, kick-ass, on-the-go hammock. Maca celebrates people who get out and explore somewhere new! But all that exploring requires some downtime and there is no better way to recharge the battery than to sink into a Maca hammock. Campers, vanlifers, hikers and nomads love our hammocks and especially connect with our “giving back” story.

We receive our hammocks directly from a certified fair trade supplier in Yucatan, Mexico. Over 900 individual makers hand-weave each hammock from the comfort of their homes. With each hammock, Maca includes a sleeve-sack and straps for easy setup anywhere your travels take you.

on-starting-a-handmade-mexican-travel-hammocks-business

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Ben Hancock, on starting Maca ($240/month) full story ➜

Pat Walls,  Founder of Starter Story

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