111+ Inspirational Guy Kawaski Quotes

111+ Inspirational Guy Kawaski Quotes

Guy Kawaski is a Silicon Valley-based venture capitalist, American marketing specialist, and author.

He has written numerous books including The Macintosh Way (1990), The Art of the Start (2004), and Wise Guy (2019).

He was one of the key marketing experts in Apple, originally responsible for marketing their Macintosh computer line in 1984.

We've put together an incredible collection of Guy Kawaski quotes to read.

Here they are:


List of Inspiring Guy Kawaski Quotes

“Do you think we need a real CEO? Answer you’re looking for: “Maybe, someday. But probably not right now. What you really need right now is a great product.” — Guy Kawasaki

“Entrepreneur is not a job title. It is a state of mind of people who want to alter the future.” — Guy Kawasaki

“My hypothesis is that the more an entrepreneur insists on a nondisclosure agreement, the less viable the idea.” — Guy Kawasaki

“A real business is one with something to sell — not one where people have business cards and letterhead.” — Guy Kawasaki

“What’s more important than making a startup attractive to investors in a beauty-contest format is to make them viable in real life.” — Guy Kawasaki

“Call me idealistic, but the genesis of great companies is answering simple questions that change the world, not the desire to become rich.” — Guy Kawasaki

“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” — Guy Kawasaki

“The purpose of a pitch is to stimulate interest, not to close a deal.” — Guy Kawasaki

“Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.” — Guy Kawasaki

“Also, like the Holy Grail, the business plan remains largely unattainable and mythological. Most experts wouldn’t agree, but a business plan is of limited usefulness for a startup because entrepreneurs base so much of their plans on assumptions, “visions,” — Guy Kawasaki and unknowns.” — Guy Kawasaki

“Doing, not learning to do, is the essence of entrepreneurship.” — Guy Kawasaki

“Investors are looking for people who can implement ideas, not only come up with them.” — Guy Kawasaki

“Organisations are successful because of good implementation, not good business plans.” — Guy Kawasaki

“A good idea is about ten percent and implementation and hard work, and luck is 90 percent.” — Guy Kawasaki

“Provide good content and you’ll earn the right to promote your product.” — Guy Kawasaki

“Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.” — Guy Kawasaki

“If achieving success were easy, more people would do it.” — Guy Kawasaki

“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.” — Guy Kawasaki

“If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki

“The most powerful sign is that your work no longer enchants you – it’s not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.” — Guy Kawasaki

“You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.” — Guy Kawasaki

“The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.” — Guy Kawasaki

“There are two types of people on social media: people who want more followers, and liars.” — Guy Kawasaki

“And this is the beginning of the end.” — Guy Kawasaki

“Crowdsourcing is a great way to approach creation because in any given point there’s always somebody on the Internet who knows something better than you do.” — Guy Kawasaki

“For me writing is as close to being an engineer as possible.” — Guy Kawasaki

“Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you’ve made the world a better place.” — Guy Kawasaki

“If you must use more than ten slides to explain your business, you probably don’t have a business.” — Guy Kawasaki

“Simple and to the point is always the best way to get your point across.” — Guy Kawasaki

“Better to fail at doing the right thing than to succeed at doing the wrong thing.” — Guy Kawasaki

“The root of great companies is make meaning vs. make money.” — Guy Kawasaki

“One must understand what people are thinking, feeling and believing in order to enchant them.” — Guy Kawasaki

“Don’t ask people to do something you wouldn’t.” — Guy Kawasaki

“If you have to put someone on a pedestal, put teachers. They are society’s heroes.” — Guy Kawasaki

“The Future belongs to those who can spread ideas.” — Guy Kawasaki

“Evangelism is selling a dream.” — Guy Kawasaki

“Some things need to be believed to be seen.” — Guy Kawasaki

“Every person has the ability to improve the life of someone else.” — Guy Kawasaki

“Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn’t take long to get to Z players. This trickle-down effect causes bozo explosions in companies.” — Guy Kawasaki

“Eat like a bird, poop like an elephant.” — Guy Kawasaki

“Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.” — Guy Kawasaki

“When you give people too many choices it makes them hesitate and not buy stuff.” — Guy Kawasaki

“The hard part is implementing the decision, not making it.” — Guy Kawasaki

“Ideas are easy. Implementation is hard.” — Guy Kawasaki

“When I finally got a management position, I found out how hard it is to lead and manage people.” — Guy Kawasaki

“Sales fixes everything.” — Guy Kawasaki

“Entitlement is the opposite of enchantment.” — Guy Kawasaki

“The real question is who will innovate.” — Guy Kawasaki

“I think that no one, or very few, are born as good presenters. It’s a skill that you learn.” — Guy Kawasaki

“The companies that are successful, they start out to make meaning, not to make money.” — Guy Kawasaki

“The hardest thing about getting started, is getting started.” — Guy Kawasaki

“The essence of evangelism is to passionately show people how you can make history together.” — Guy Kawasaki

“Greatness is won, not awarded.” — Guy Kawasaki

“If you don’t toot your own horn, don’t complain that there’s no music.” — Guy Kawasaki

“It’s just as valuable to curate content as it is to create it.” — Guy Kawasaki

“People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.” — Guy Kawasaki

“If you start out to solely make money, you will attract the wrong kind of employees.” — Guy Kawasaki

“If you make meaning, you’ll make money.” — Guy Kawasaki

“High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.” — Guy Kawasaki

“The goal is to provide inspiring information that moves people to action.” — Guy Kawasaki

“Think different in order to change the rules. By definition, if you don’t change the rules you aren’t a revolutionary, and if you don’t think different, you won’t change the rules.” — Guy Kawasaki

“How fast you are moving is more important than where you are.” — Guy Kawasaki

“The angels started singing, the clouds parted, it was a religious experience. I’ve never had the same reaction to a product, not in 25 years.” — Guy Kawasaki

“I’ve always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur?” — Guy Kawasaki

“The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.” — Guy Kawasaki

“Arguably, in business books, I don’t think there’s much that has never been said before.” — Guy Kawasaki

“The self-edited author is as foolish as the self-medicated patient.” — Guy Kawasaki

“Inoculate yourself from dangerous bozos.” — Guy Kawasaki

“Second, you need to spread the large amount of information knowledge that you’ve gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.” — Guy Kawasaki

“You really can’t spend money on socail media unless you really try. Socia media is really more about effort than expense.” — Guy Kawasaki

“It’s a very valuable skill to succeed in life whether you work for a startup or a Fortune 500 company.” — Guy Kawasaki

“Instant success are seldom instant and if you talk to the people behind these successes, you’ll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.” — Guy Kawasaki

“At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I’m picking the former, although I would not mind both.” — Guy Kawasaki

“The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.” — Guy Kawasaki

“When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.” — Guy Kawasaki

“I do have a peripatetic and active intellectual curiosity.” — Guy Kawasaki

“Companies should always want to delight their customers.” — Guy Kawasaki

“Let yourself be enchanted in small ways.” — Guy Kawasaki

“Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That’s the acid test.” — Guy Kawasaki

“I don’t “need” the rush to be happy. I’d be perfectly happy without the attention and action.” — Guy Kawasaki

“Leverage your brand. You shouldn’t let two guys in a garage eat your shorts.” — Guy Kawasaki

“Hockey is the only thing that I’m not good at that I love.” — Guy Kawasaki

“I travel all the time.” — Guy Kawasaki

“The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.” — Guy Kawasaki

“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.” — Guy Kawasaki

“While we’re living, we need to get over ourselves and accept others if we want to enchant people.” — Guy Kawasaki

“Take my word for it: More people will like you if you believe that people are good until proven bad.” — Guy Kawasaki

“You say: “I’m a blue sky thinker.” Investor thinks: “You have no business model, and you don’t know how to ship.” — Guy Kawasaki

“I’m a lousy predictor of the future.” — Guy Kawasaki

“The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.” — Guy Kawasaki

“Most venture capitalists won’t read a business plan unless the entrepreneur is introduced to them by a contact.” — Guy Kawasaki

“Writing is one way to achieve enchantment.” — Guy Kawasaki

“My theory is that when you’re young, you should work eighty hours a week to create a product or service that changes the world.” — Guy Kawasaki

“If you’re in enough places at enough times, then some of them are bound to be the right ones.” — Guy Kawasaki

“Patience is the art of concealing your impatience.” — Guy Kawasaki

“Not many people agree with what I do.” — Guy Kawasaki

“You need to earn the right to promote.” — Guy Kawasaki

“There was no “decision” per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.” — Guy Kawasaki

“It’s hard to build community around mediocre and mundane writing.” — Guy Kawasaki

“Pursuing your passions makes you more interesting, and interesting people are enchanting.” — Guy Kawasaki

“Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.” — Guy Kawasaki

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.” — Guy Kawasaki

“Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.” — Guy Kawasaki

“You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.” — Guy Kawasaki

“Everything you want is cheap or free. If you went to a venture capitalist and said: “I need money to buy tools.” You flunked the IQ test, I mean every tool that you need is free!” — Guy Kawasaki

“If you’re an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.” — Guy Kawasaki

“An editor who is a mentor, advisor, and psychiatrist. Don’t kid yourself-a good editor will make your book better.” — Guy Kawasaki

“It’s easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.” — Guy Kawasaki

“You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.” — Guy Kawasaki

“Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.” — Guy Kawasaki

“A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.” — Guy Kawasaki

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.