How to Calculate The Price For Your Greeting Cards
Our calculator is designed to be simple and easy to use. It covers:
- your base costs of time
It also allows you to input a desired profit margin on top.
We hope this calculator helps you make more money for your greeting cards business.
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More Tips On Pricing Your Greeting Cards
How To Price Your Greeting Cards
One of the most challenging aspects to starting a greeting cards business is determining how much to charge for your greeting cards.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your greeting cards, it's critical that you first identify all of your costs and consequently mark up your greeting cards so you can factor in a profit.
The actual cost of your greeting cards may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your greeting cards, you'll want to create goals for revenue + how much profit you want your greeting cards business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your greeting cards is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your greeting cards fits best in the marketplace.
All of these factors play an equal part in pricing your greeting cards, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:
I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.
The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.
Examples of successful greeting cards businesses
Joker Greeting ($600K/year)
Travis Peterson from Irvine, California, USA started Joker Greeting about 6 years ago, a greeting cards business.
- Revenue: $50,000/ month
- Founders: 2
- Employees: 0
- Location: Irvine, California, USA
I am Travis Peterson and started Joker Greeting. We make original prank gifts and prank non-gifts for friends, family, and offices. It all started with a non-stop musical greeting card that looped for 3-6 hours.
For 2.5 years, I have been working on making musical greeting cards interesting again. To be clear, I never intended on making a greeting card or joke company, but we launched on Kickstarter and raised $92,073 in 30 days with no marketing, so I decided to give it a shot.
claire jordan designs ($0/year)
claire jordan from Birmingham, AL, USA started claire jordan designs ago, a greeting cards business.
- Revenue: $0/ month
- Founders: 1
- Location: Birmingham, AL, USA
Hi guys! I am Claire Jordan and I started claire jordan designs on Feb 4, 2017. I am a greeting card and print designer. I also just debuted my baby clothing line in mid-December.
I consider my business more of a brand than a greeting card/paper company. Where my line differs from most card lines is that it’s just my art/images and no words. I design, create, and produce all images. My cards have been popular because they are a 2 in 1 product, they can be used as greeting cards or framed as art. I've found many people like to use my work for various home decor projects, nursery and children's rooms probably being the most popular.
The cards are blank on the inside so they can be used for all occasions. I didn't add words to my work because the images’ personalities speak for themselves. I started off with 6 images and now I have over 150. The cards are for sure the best sellers by far, but selling paper in a world going paperless isn’t the most ideal way to make a living. That's why I brought in clothing. I started with onesies and plan to add t-shirts by the summer.