40+ Motivating Eric Ries Quotes [2021]

40+ Motivating Eric Ries Quotes [2021]

Eric Reis is an American entrepreneur and blogger.

He is also the author of the well-known book, The Lean Startup, a book that is transforming how new products are built and launched today.

He's been a key leader in many different businesses and startups, namely, There.com, and IMVU.

In 2015, he released The Leader's Guide, a self-published version of his strategies and ideas used in consulting work, exclusively through Kickstarter, raising $588,903 for its publication.

We've put together an incredible collection of Eric Ries quotes to read.

Here they are:

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List of Inspiring Eric Reis Quotes

“We must learn what customers really want, not what they say they want or what we think they should want.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous


“Reading is good, action is better.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“if you cannot fail, you cannot learn.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“When in doubt, simplify.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“Success is not delivering a feature; success is learning how to solve the customer’s problem.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business


“When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“If we do not know who the customer is, we do not know what quality is.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“there is no bigger destroyer of creative potential than the misguided decision to persevere.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It is unacceptable to take anything for granted or to rely on the reports of others.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“This is an important rule: a good design is one that changes customer behavior for the better.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“Failure is a prerequisite to learning.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“If we stopped wasting people’s time, what would they do with it?” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“when you have only one test, you don’t have entrepreneurs, you have politicians because you have to sell.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“New customers come from the actions of past customers.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“achieving failure”—successfully executing a flawed plan.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


“It is also the right way to think about productivity in a startup: not in terms of how much stuff we are building but in terms of how much validated learning we’re getting for our efforts.” ― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


The only way to win is to learn faster than anyone else. ― Eric Ries


What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly. ― Eric Ries


A pivot is a change in strategy without a change in vision. ― Eric Ries


Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. ― Eric Ries


Reading is good, action is better. ― Eric Ries


In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth. ― Eric Ries


In a startup, both the problem and solution are unknown. ― Eric Ries


If you can’t out iterate someone who is trying to copy you, you’re toast anyway. ― Eric Ries


Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers. ― Eric Ries


“The only way to win is to learn faster than anyone else.”


“There is no bigger destroyer of creative potential than the misguided decision to persevere.”


“Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.”


“You can’t take learning to the bank; you can’t spend it or invest it.”


“Stop production so that production never has to stop.”


“Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor.”


“Anything those customers experience from their interaction with a company should be considered part of that company’s product.”

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