The 105 Best Books For Ecommerce Founders [2021]

The 105 Best Books For Ecommerce Founders [2021]

A great book can change your outlook on your business.

After interviewing thousands of founders, we put together a list of the most popular books for Ecommerce founders.

Here they are:

1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

  • Written by: Timothy Ferriss
  • Link: Amazon

How to reconstruct your life so it's not all about work.

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times.

This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

Founders that read this book:

77 successful founders have read this book ➜

What founders are saying:

The 4-Hour Workweek by Tim Ferriss helped me get out of the mindset of work for work’s sake.

Cesar Quintero, Fit2Go ($130K/month). Read the full interview ➜

The 4 Hour Work Week is a convicting read because it challenges you to stop just doing “work for work’s sake” or just working to make a lot of money. It encourages you to build a business that serves your life, not the other way around.

Graham Cochrane, The Recording Revolution LLC ($100K/month). Read the full interview ➜

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2. Shoe Dog

  • Written by: Phil Knight
  • Link: Amazon

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

Founders that read this book:

49 successful founders have read this book ➜

What founders are saying:

Books like The Alchemist, Creativity Inc., Shoe Dog, and Blitzscaling have been incredibly insightful because they analyze the challenges founders and people have faced and how they overcome them.

Joel Montaniel, SevenRooms ($/month). Read the full interview ➜

This book taught me that if you want to go far, you must focus on building a team.

Dane Jensen, Sock Club ($1M/month). Read the full interview ➜

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3. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

  • Written by: Eric Ries
  • Link: Amazon

Most startups fail.

But many of those failures are preventable.

Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Founders that read this book:

59 successful founders have read this book ➜

What founders are saying:

We are big fans of the Lean Startup, which aims to eliminate market risk before technical risk. It basically says that the question is not "Can this product be built?" Instead, the question is "Should this product be built?". It’s right in the principles.

Auston Bunsen, CBlocks.io ($32K/month). Read the full interview ➜

We learned quickly not to create or source a lot of any one thing before testing to see if it would sell. We love the lean startup approach. Fail fast and go bigger only on the products we know will succeed. That allows us to minimize losses and maximize revenue.

David Dennis, Ventana Surfboards & Supplies ($8K/month). Read the full interview ➜

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4. How to Win Friends & Influence People

  • Written by: Dale Carnegie
  • Link: Amazon

'How to Win Friends and Influence People' is one of the first best-selling self-help books ever published.

Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire genre of self-help and personal success books.

This classic book will turn your relationships around and improve your interactions with everyone in your life.

Founders that read this book:

49 successful founders have read this book ➜

What founders are saying:

This is the staple of entrepreneur handbooks.

Adam Elliot, D*** At Your Door ($25K/month). Read the full interview ➜

One of my favorite books of all time. We got to where we are a lot of the time from networking, meeting people, and getting connected with others, and I think if you can learn the art of becoming a person that others connect with, you will open up yourself to a lot more opportunities in life and business.

Braydon Moreno, Robo 3D ($150K/month). Read the full interview ➜

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5. Zero to One: Notes on Startups, or How to Build the Future

  • Written by: Peter Thiel
  • Link: Amazon

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Founders that read this book:

47 successful founders have read this book ➜

What founders are saying:

I would recommend Zero to One by Peter Thiel to any entrepreneur who’s starting out. I could not put this book down and have re-read it several times.

Eddie Huai, Flyby ($200K/month). Read the full interview ➜

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6. Start with Why: How Great Leaders Inspire Everyone to Take Action

  • Written by: Simon Sinek
  • Link: Amazon

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does.

And it all starts with WHY.

Founders that read this book:

27 successful founders have read this book ➜

What founders are saying:

We just had the team read Start With Why. I think it help us hone our mission and brand vision and get everyone on the same page. I tend to read online articles on specific business or e-commerce topics.

Mike Scully, Lever Gear ($42K/month). Read the full interview ➜

This book provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

DShawn Russell, Southern Elegance Candle Company ($100K/month). Read the full interview ➜

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7. Think and Grow Rich

  • Written by: Napoleon Hill
  • Link: Amazon

This book contains money-making secrets that can change your life.

Think and Grow Rich, based on the author’s famed Law of Success, represents the distilled wisdom of distinguished men of great wealth and achievement.

If you learn and apply the simple basic techniques revealed here, you will have mastered the secret of true and lasting success—and you may have whatever you want in life!

Founders that read this book:

30 successful founders have read this book ➜

What founders are saying:

A book I have referenced and re-read over the past 30 years. I prefer non-fiction and stories of successful people and their journey to success. I have spent most of my reading time devoted to books on famous scientists and how they were able to make important discoveries but most importantly how they learned from the mistakes and unsuccessful experiments to pivot, design new experiments to get to answers to important biological questions.

Nathan S. Bryan, Pneuma Nitric Oxide ($0/month). Read the full interview ➜

This book is amazing for way too many reasons to explain, but if you're an entrepreneur and you want to be amazing it's just a must-read period.

Mitchel Matthews, Adrenaline Offroad ($45K/month). Read the full interview ➜

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8. Traction: Get a Grip on Your Business

  • Written by: Gino Wickman
  • Link: Amazon

Don't let common problems run you and your business.

Get a grip and gain control with the Entrepreneurial Operating System (EOS).

Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

Founders that read this book:

36 successful founders have read this book ➜

What founders are saying:

For those who have some ‘lift’ in your business, I strongly suggest the book Traction (Gino Wickman) to organize your business and its components as it grows in complexity. It’s an “entrepreneurial operating system” and what’s great is it helps you with some very practical tools that will help your team and processes be sustainable. Tip: the book is great, but don’t be afraid to customize/adjust the advice to suit your own needs.

Andy Hayes, Plum Deluxe Tea ($75K/month). Read the full interview ➜

I would also recommend for anyone looking to move beyond just starting out to either get Traction by Gino Wickman or Scaling Up by Verne Harnish. These are very good roadmaps to running a successful business.

Logan Christopher, Lost Empire Herbs ($300K/month). Read the full interview ➜

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9. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

  • Written by: Michael E. Gerber
  • Link: Amazon

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business.

Small business consultant and author Michael E.

Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Founders that read this book:

41 successful founders have read this book ➜

What founders are saying:

Personally, I'm not a huge fan of business books, but if pressed, I’d say one of the most influential is The E-Myth by Michael Gerber because of its ideas about efficiency through processes and systems.

Parker Garlitz, True Leaf Market ($400K/month). Read the full interview ➜

The E-Myth by Michael Gerber helped me understand the difference between being a technician and an entrepreneur, and that I really wanted to create a business that runs without me.

Cesar Quintero, Fit2Go ($130K/month). Read the full interview ➜

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10. Delivering Happiness: A Path to Profits, Passion, and Purpose

  • Written by: Tony Hsieh
  • Link: Amazon

Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too .

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Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Founders that read this book:

21 successful founders have read this book ➜

What founders are saying:

Two great books have changed the direction of our company is Delivering Happiness by Tony Hsieh, and The 4-Hour Workweek by Tim Ferriss.

Travis Richardson, Impressions Agency ($100K/month). Read the full interview ➜

A great story about company culture - it has inspired me on ways to incorporate it into Spuds.

Paul Dickey, Spuds ($15K/month). Read the full interview ➜

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11. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

  • Written by: Gary Keller
  • Link: Amazon

The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

A non-fiction, self-help book written by authors and real estate entrepreneurs, Gary W.

Keller and Jay Papasan.

The book discusses the value of simplifying one's workload by focusing on the one most important task in any given project.

Founders that read this book:

18 successful founders have read this book ➜

What founders are saying:

Other marketing and advertising efforts haven’t been as successful for me so for now I am not worrying about them. I read The One Thing and realized that multitasking just means you are doing a lot of things poorly. It is better to wholeheartedly do one thing that works.

Jackie Burke, Tini Lux ($22K/month). Read the full interview ➜

When I was trying to do a bunch of things at once and was having trouble deciding what to focus on, this book helped a lot.

Zach Katz, Framed Tweets ($25K/month). Read the full interview ➜

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12. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  • Written by: Ben Horowitz
  • Link: Amazon

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Founders that read this book:

22 successful founders have read this book ➜

What founders are saying:

I love The Hard Thing About Hard Things. It just puts in perspective how in business there are no easy answers.

Justin Fenchel, BeatBox Beverages ($500K/month). Read the full interview ➜

Any entrepreneur will tell you that building a business is hard. In this book, Ben Horowitz walks through a variety of different types of challenges that you face and provides tangible advice on how to handle them. It’s real, it’s raw, and it’s great.

Hope Horner, Lemonlight ($600K/month). Read the full interview ➜

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13. Rework

  • Written by: Jason Fried
  • Link: Amazon

Rework shows you a better, faster, easier way to succeed in business.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition.

You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

Founders that read this book:

25 successful founders have read this book ➜

What founders are saying:

Rework by Jason Fried is my all-time favorite - it’s short, quick and impactful.

John James, Country Outfitter ($100K/month). Read the full interview ➜

I listen to this book every once in a while when I need inspiration or when I get stuck.

Janine Halloran, Coping Skills for Kids ($10K/month). Read the full interview ➜

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14. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

  • Written by: Mike Michalowicz
  • Link: Amazon

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Founders that read this book:

12 successful founders have read this book ➜

What founders are saying:

A MUST READ! This is how I learned that my business is profitable from day one!! I know right?! Totally mind-blowing. It talks about how to set up your business financials as well. Very actionable and an easy read.

Danielle Price, SOS Romance Planning Service ($1K/month). Read the full interview ➜

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15. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

  • Written by: Chris Guillebeau
  • Link: Amazon

Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.

Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.

Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.

You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.

Founders that read this book:

13 successful founders have read this book ➜

What founders are saying:

This book taught me that I didn’t need to spend a lot of money to start a business. So I spent $100 to reserve a domain name and host a website on Wix.

Alexandra Kenin, Urban Hiker SF ($3.75K/month). Read the full interview ➜

I love this book because it inspired me to get started. I used to think that launching a business meant the traditional business plan and bank loan, but that book opened my eyes to the world of microbusinesses.

Jessica Baumgart, Delicious Denver Food Tours ($30K/month). Read the full interview ➜

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16. Building a StoryBrand: Clarify Your Message So Customers Will Listen

  • Written by: Donald Miller
  • Link: Amazon

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Founders that read this book:

17 successful founders have read this book ➜

What founders are saying:

Learn how to make a powerful impact in your marketing messages, and learn how to structure them. Hint: You & your product aren’t the heroes. Your customer is.

Tyler Robertson, Diesel Laptops ($4.2M/month). Read the full interview ➜

Before I read StoryBrand, we talked about how amazing we were and why customers should pick us. I was clueless to the reality that our job is not to be the hero of our customers’ stories. We are supposed to be the guide who helps them achieve their own goals. As a result, we’ve completely changed how we communicate with our customers.

Robert Kaplinsky, Grassroots Workshops ($/month). Read the full interview ➜

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17. Good to Great: Why Some Companies Make the Leap...And Others Don't

  • Written by: Jim Collins
  • Link: Amazon

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen.

In this book, he uncovers the underlying variables that enable any type of organization to.

In this book, he uncovers the underlying variables that enable any type of organization to

Founders that read this book:

13 successful founders have read this book ➜

What founders are saying:

This book provided the framework for not only how to build a sustainable, long term business but how to avoid many of the mistakes and the reasons why the majority of startups fail.

Mark Thompson, PayKickstart ($85K/month). Read the full interview ➜

A true classic. Collins really showed his readers how great companies triumph over time and the book is full of real-life case studies. I think that most books about business management are usually a waste of time, but these two really stand out for me.

Michael Shenkerman, SEATYLOCK ($150K/month). Read the full interview ➜

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18. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

  • Written by: Robert T. Kiyosaki
  • Link: Amazon

In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his poor dad,’ and the father of his best friend, the man who became his mentor and his rich dad.’ One man was well educated and an employee all his life, the other’s education was street smarts” over traditional classroom education and he took the path of entrepreneurship a road that led him to become one of the wealthiest men in Hawaii.

Robert’s poor dad struggled financially all his life, and these two dads these very different points of view of money, investing, and employment shaped Robert’s thinking about money.Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom.

Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world.Rich Dad Poor Dad will explode the myth that you need to earn a high income to become rich challenge the belief that your house is an asset show parents why they can’t rely on the school system to teach their kidsabout money define, once and for all, an asset and a liability explain the difference between good debt and bad debt teach you to see the world of money from different perspectives discuss the shift in mindset that can put you on the road to financial freedom

Founders that read this book:

15 successful founders have read this book ➜

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19. The Alchemist

  • Written by: Paulo Coelho
  • Link: Amazon

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

This book is important to me at various stages of my life journey and helped me understand more about the world around me.

Michael Moloney, FilterGrade ($30K/month). Read the full interview ➜

I read this back in high school and it’s still one of my favorite non-fiction books. It’s perfect for anyone who is looking to start a business. There’s a lot of wisdom and golden nuggets to be gained from this book.

Gilberto Rosas, Maverick Media Lab ($10K/month). Read the full interview ➜

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20. Steve Jobs

  • Written by: Walter Isaacson
  • Link: Amazon

From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing..

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From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

Jobs is well written and outlines the sacrifice it takes to accomplish something great as an entrepreneur.

Dave Schools, Entrepreneur's Handbook ($1K/month). Read the full interview ➜

I found all 600 pages absolutely compelling reading. I love it that Jobs hated the term branding because he felt that it should be about informing customers, not convincing them.

Stacy Marking, Lemongrass Trading Company ($2.8K/month). Read the full interview ➜

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21. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

  • Written by: James Clear
  • Link: Amazon

The instant New York Times bestseller.

Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day.

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Founders that read this book:

18 successful founders have read this book ➜

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22. Extreme Ownership: How U.S. Navy SEALs Lead and Win

  • Written by: Jocko Willink
  • Link: Amazon

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S.

Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Founders that read this book:

9 successful founders have read this book ➜

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23. Can't Hurt Me: Master Your Mind and Defy the Odds

  • Written by: David Goggins
  • Link: Amazon

Founders that read this book:

9 successful founders have read this book ➜

What founders are saying:

This book showed me that anything is possible, despite your past.

Drew Laine, PenaltyBox Sports ($400K/month). Read the full interview ➜

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24. The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

  • Written by: MJ DeMarco
  • Link: Amazon

Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market.

This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life.

Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Founders that read this book:

12 successful founders have read this book ➜

What founders are saying:

This book is aimed at people who want to break out of the 9 to 5 world, but I’d recommend it solely because it made me completely rethink wealth, and what it takes to become rich.

Zach Katz, Framed Tweets ($25K/month). Read the full interview ➜

I talk about the rules and lessons from this great classic a LOT. It’s a little uncomfortable to read but it’s a serious punch in the face. It’s not for everyone, but if you’ve got a bit of a sense that the ‘traditional path’ isn’t leading to wealth and happiness, then this could be the wakeup call you to need.

Stephen Somers, Marketplace SuperHeroes ($350K/month). Read the full interview ➜

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25. This Is Marketing: You Can't Be Seen Until You Learn to See

  • Written by: Seth Godin
  • Link: Amazon

Godin offers the core of his marketing wisdom in one accessible, timeless package.

At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.

Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

Founders that read this book:

14 successful founders have read this book ➜

What founders are saying:

Another book that I suggest to read - regardless of the kind of business you have or want to start - is “This is Marketing” by Seth Godin. It is an essential reading for everyone who is involved in marketing!

Nicholas Figoli, EatTiamo ($10K/month). Read the full interview ➜

A great book for startups.

Ben Keene, Rebel Book Club ($13K/month). Read the full interview ➜

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26. Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

  • Written by: Verne Harnish
  • Link: Amazon

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

This tightly written book completely changed my perspective on business efficiency. It helped me reevaluate and nuance my approach on HR, allowing me to get closer to and ultimately consolidate my teams; it helped us simplify our strategies in clearer, more relatable terms; it tightened and brightened our research and development processes, and it smoothed out the way to a more sound and relaxed business environment within the company.

Florin Cornianu, 123FormBuilder ($420K/month). Read the full interview ➜

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27. Good to Great: Why Some Companies Make the Leap and Others Don't

  • Written by: Jim Collins
  • Link: Amazon

Founders that read this book:

36 successful founders have read this book ➜

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28. Rich Dad Poor Dad

  • Written by: Robert T. Kiyosaki
  • Link: Amazon

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money and investing.

The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you..

The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Founders that read this book:

17 successful founders have read this book ➜

What founders are saying:

Robert Kiyosaki’s Rich Dad, Poor Dad taught me that we are the owners of our destiny and that working for others was not for me. It also realigned me on the benefits of creating passive income.

Cesar Quintero, Fit2Go ($130K/month). Read the full interview ➜

Rich Dad Poor Dad convinced me that I was definitely on the right track when I picked up entrepreneurship as a passion. But it also showed me the need to create passive income and avoid depending on only one source of income.

Justin Anyanwu, Lazy Jar ($250/month). Read the full interview ➜

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29. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

  • Written by: Timothy Ferriss
  • Link: Amazon

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.

From the author: “For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show.

It’s changed my life, and I hope the same for you.”

Founders that read this book:

10 successful founders have read this book ➜

What founders are saying:

I love this book, as it has a ton of great advice and perspectives from some of the world’s most successful people.

David Downing, ChipMonk Baking ($25K/month). Read the full interview ➜

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30. Let My People Go Surfing: The Education of a Reluctant Businessman

  • Written by: Yvon Chouinard
  • Link: Amazon

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything From the Trade Paperback edition.

Founders that read this book:

9 successful founders have read this book ➜

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31. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

  • Written by: Mike Michalowicz
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

What founders are saying:

Highly Recommend. This book offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

DShawn Russell, Southern Elegance Candle Company ($100K/month). Read the full interview ➜

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32. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

  • Written by: Mark Manson
  • Link: Amazon

A generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life.

A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

I don’t really read business books anymore. I think it’s a lot more important to focus on the mental health and personal development side of things. For that, I recommend Mark Manson’s The Subtle Art of Not Giving A Fuck.

Benjamin Hebert, Natural Stacks ($200K/month). Read the full interview ➜

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33. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

  • Written by: Ashlee Vance
  • Link: Amazon

Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion.

Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.

More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.

Founders that read this book:

8 successful founders have read this book ➜

What founders are saying:

The realest badass entrepreneur of them all! He risks it all because he believes so heavily in his vision. There’s so much we can all learn from this man.

Samantha Khater, Dessert Boxes ($150K/month). Read the full interview ➜

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34. Sam Walton: Made In America

  • Written by: Sam Walton
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

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35. The Power of Habit: Why We Do What We Do in Life and Business

  • Written by: Charles Duhigg
  • Link: Amazon

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work..

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Founders that read this book:

12 successful founders have read this book ➜

What founders are saying:

Habits are some of the most powerful things in life, I’m currently reading The Power Of Habit by Charles Duhigg and it really helps understand how much of what we do is a habit and why they are so important.

Luis Camacho, Fantôm Agency ($25K/month). Read the full interview ➜

This book really helps you understand how habits are formed and how they can be changed. Habits are at the core of what we do, and learning the science will help you better understand yourself and your clients.

Andrei Calinescu, One Life Meals ($130K/month). Read the full interview ➜

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36. Shoe Dog: A Memoir by the Creator of Nike

  • Written by: Phil Knight
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

What founders are saying:

Shoe Dog: A Memoir by the Creator of Nike is really a well-told story that makes you realize creating a hugely successful business is a combination of luck, perseverance, and pretty much all the stuff typical startup founders deal with.

Gino Ferrand, TECLA ($85K/month). Read the full interview ➜

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37. Purple Cow: Transform Your Business by Being Remarkable

  • Written by: Seth Godin
  • Link: Amazon

Founders that read this book:

9 successful founders have read this book ➜

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38. Principles: Life and Work

  • Written by: Ray Dalio
  • Link: Amazon

1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Founders that read this book:

11 successful founders have read this book ➜

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39. Never Split the Difference: Negotiating As If Your Life Depended On It

  • Written by: Chris Voss
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

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40. Antifragile: Things That Gain from Disorder (Incerto)

  • Written by: Nassim Nicholas Taleb
  • Link: Amazon

Founders that read this book:

9 successful founders have read this book ➜

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41. Company of One: Why Staying Small Is the Next Big Thing for Business

  • Written by: Paul Jarvis
  • Link: Amazon

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

This book really changed my perspective on how I wanted to grow my business, but more importantly why.

Bobby Hoyt, Millennial Money Man ($88K/month). Read the full interview ➜

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42. Trust Me, I'm Lying: Confessions of a Media Manipulator

  • Written by: Ryan Holiday
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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43. Essentialism: The Disciplined Pursuit of Less

  • Written by: Greg McKeown
  • Link: Amazon

Outlines a systematic framework for enabling greater productivity without overworking, sharing strategies on how to eliminate unnecessary tasks while streamlining essential employee functions.

By the co-author of the best-selling Multipliers..

By the co-author of the best-selling Multipliers.

Founders that read this book:

10 successful founders have read this book ➜

What founders are saying:

I got a lot of guidance from Essentialism; this especially helped me to not do things, in order to focus on more essential things. I also get a lot of inspiration from reading books about eastern philosophy, especially Zen.

Joris de Ruiter, ConvertCalculator ($5K/month). Read the full interview ➜

This book changed the trajectory of how I used my whole business. It was one of those books that came at the right time in my life— when I was completely overwhelmed and overcommitted in my business. I felt like I was carrying the load of the work because I was such a go-getter. I would sacrifice sleep and time with my family to complete projects for the business.

Jen Hansard, Simple Green Smoothies ($30K/month). Read the full interview ➜

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44. The Everything Store: Jeff Bezos and the Age of Amazon

  • Written by: Brad Stone
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

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45. Traction: How Any Startup Can Achieve Explosive Customer Growth

  • Written by: Gabriel Weinberg
  • Link: Amazon

Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product.

This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail.

This book changes that.

It allows you to think about which marketing channels make sense for you, given your industry and company stage.

Founders that read this book:

10 successful founders have read this book ➜

What founders are saying:

When it comes to marketing books, I really like Traction by Gabriel Weinberg. It gives you a bunch of marketing ideas, but more importantly, it shows you the mindset you need to test these different ideas.

Dennis Moons, Apes In Space ($1.34K/month). Read the full interview ➜

Traction was great for helping me wrap my head around customer acquisition channels. I expect to continue to lean on that book for inspiration as I grow.

Joe Stech, Compelling Science Press ($1.5K/month). Read the full interview ➜

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46. Built to Sell: Creating a Business That Can Thrive Without You

  • Written by: John Warrillow
  • Link: Amazon

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them.

Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.

  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Founders that read this book:

10 successful founders have read this book ➜

What founders are saying:

This book had a strong influence on me and I recommend it a lot. The advice in this book isn’t just for folks who are in that mode - it has lots of ideas for how to streamline your business through standardizing on products (or services) and creating standard operating procedures that staff can easily be trained on, that I learned a lot from.

Jói Sigurdsson, CrankWheel ($31.2K/month). Read the full interview ➜

This book has been a game-changer for me, the insights are extremely valuable.

Sam Wilcox, Tribecto Automations ($10K/month). Read the full interview ➜

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47. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

  • Written by: John Doerr
  • Link: Amazon

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan.

Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion.

The startup was Google.

Founders that read this book:

11 successful founders have read this book ➜

What founders are saying:

Measure What Matters by John Doerr is the best book I’ve read this year, we’ve adopted OKRs at Engine, and this book was quite influential in helping establish the process.

John James, Country Outfitter ($100K/month). Read the full interview ➜

We actually purchased copies of this book to company managers when we began adopting Objectives and Key Results (OKRs). It provides great insights on a truly effective goal-setting system that encourages quantifiable processes and both transparency and collaboration between all levels and departments.

David Rosenberg, AeroFarms ($/month). Read the full interview ➜

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48. Contagious: Why Things Catch On

  • Written by: Jonah Berger
  • Link: Amazon

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again.

People don't listen to advertisements, they listen to their peers.

But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Founders that read this book:

7 successful founders have read this book ➜

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49. The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

  • Written by: Ryan Holiday
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

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50. The Tipping Point: How Little Things Can Make a Big Difference

  • Written by: Malcolm Gladwell
  • Link: Amazon

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Founders that read this book:

7 successful founders have read this book ➜

What founders are saying:

This book is truly insightful at helping you understand the powers of balance and how to identify that “tipping point” where your decisions, your direction you choose, will make or break your project.

Linda Gonzalez, Gloria's Cake & Candy Supplies ($20K/month). Read the full interview ➜

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51. The Making of a Manager: What to Do When Everyone Looks to You

  • Written by: Julie Zhuo
  • Link: Amazon

Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing.

That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25.

The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: * How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answers Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

Founders that read this book:

3 successful founders have read this book ➜

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52. Ready, Fire, Aim: Zero to $100 Million in No Time Flat

  • Written by: Michael Masterson
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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53. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  • Written by: Ben Horowitz
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

What founders are saying:

This book is a good option for aspiring entrepreneurs. It offers essential advice on building and running a startup.

Thomas Oppong, Content Intelligence Media ($10K/month). Read the full interview ➜

This book didn’t just provide advice but helped me understand that it’s ok to fumble and get it wrong! It’s also just a fantastic read.

Louise Hendon, CoBionic ($8K/month). Read the full interview ➜

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54. The 10X Rule: The Only Difference Between Success and Failure

  • Written by: Grant Cardone
  • Link: Amazon

Founders that read this book:

9 successful founders have read this book ➜

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55. The Road Less Stupid

  • Written by: Keith J. Cunningham
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

Read this book ➜

56. The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness

  • Written by: Jeff Olson
  • Link: Amazon

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire.

Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else.

The Slight Edge is “the key” that will make all the other how-to books and self-help information that you read, watch and hear actually work.

Founders that read this book:

4 successful founders have read this book ➜

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57. Linchpin: Are You Indispensable?

  • Written by: Seth Godin
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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58. Getting Things Done: The Art of Stress-Free Productivity

  • Written by: David Allen
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

What founders are saying:

I have no idea how I was able to do anything without this book. My productivity skyrocketed after I used the system for a few weeks.

Paweł Kadysz, Tookapic ($2K/month). Read the full interview ➜

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59. Outliers: The Story of Success

  • Written by: Malcolm Gladwell
  • Link: Amazon

Learn what sets high achievers apart -- from Bill Gates to the Beatles -- in this #1 bestseller from "a singular talent" (New York Times Book Review).

In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Founders that read this book:

13 successful founders have read this book ➜

What founders are saying:

Malcolm Gladwell has a great way of presenting ideas and methodology that translate well into my business.

Adam Elliot, D*** At Your Door ($25K/month). Read the full interview ➜

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60. The 80/20 Principle: The Secret to Achieving More with Less

  • Written by: Richard Koch
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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61. Think and Grow Rich (Think and Grow Rich Series)

  • Written by: Napoleon Hill
  • Link: Amazon

Founders that read this book:

8 successful founders have read this book ➜

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62. Positioning: The Battle for Your Mind

  • Written by: Al Ries
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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63. Traction: How Any Startup Can Achieve Explosive Customer Growth

  • Written by: Gabriel Weinberg
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

What founders are saying:

An easy book to read and remember. The bullseye chart of the different distribution channels alone will improve your business.

Jae Jun, GORILLA ROI ($12K/month). Read the full interview ➜

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64. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

  • Written by: Gary Vaynerchuk
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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65. Crush It!: Why NOW Is the Time to Cash In on Your Passion

  • Written by: Gary Vaynerchuk
  • Link: Amazon

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one.

Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business..

Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

Founders that read this book:

5 successful founders have read this book ➜

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66. Profit First A Simple System to Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

  • Written by: Mike Michalowicz
  • Link: Amazon

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Founders that read this book:

4 successful founders have read this book ➜

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67. Mindset: The New Psychology of Success

  • Written by: Carol S. Dweck
  • Link: Amazon

The updated edition of the book that has changed millions of lives with its insights into the growth mindset.

After decades of research, world-renowned Stanford University psychologist Carol S.

as well as for those who would like to increase their own feelings of success and fulfillment.”—Library Journal (starred review) “Everyone should read this book.”—Chip Heath and Dan Heath, authors of Made to Stick “One of the most influential books ever about motivation.”—Po Bronson, author of NurtureShock “If you manage people or are a parent (which is a form of managing people), drop everything and read Mindset.”—Guy Kawasaki, author of The Art of the Start 2.0

Founders that read this book:

9 successful founders have read this book ➜

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68. Influence: The Psychology of Persuasion, Revised Edition

  • Written by: Robert B. Cialdini
  • Link: Amazon

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

Dr.

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Founders that read this book:

14 successful founders have read this book ➜

What founders are saying:

According to Robert Cialdini, who studied the principle of social proof in-depth in his book, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. So for example, if you’re uncertain about purchasing this one product but then you see that “insert famous celebrity name who you really like” posts something it, this would transfer the positive attributes they see in these “celebrities” to the product.

Eddie Huai, Flyby ($200K/month). Read the full interview ➜

I’m a really big fan of Psychology and how the human brain works, which is probably why I love marketing and advertising so much, as I’m able to position things in a way that will make someone want to do something by touching on specific queues that will trigger certain actions and responses. Here, Cialdini talks about the seven key influencers of persuasion (which are based on 35 years of evidence-based research). I highly recommend this book to anyone that is interested in what influences people to make the decisions they make.

Luis Camacho, Fantôm Agency ($25K/month). Read the full interview ➜

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69. Ego Is the Enemy

  • Written by: Ryan Holiday
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

What founders are saying:

This book is important because it helped me look within. And if we don't look within we can never deal with what’s on the outside of ourselves.

Tony Gauthier, Sprëtz ($1.1K/month). Read the full interview ➜

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70. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

  • Written by: W. Chan Kim
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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71. The 4-Hour Workweek

  • Written by: Timothy Ferriss
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

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72. The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book)

  • Written by: Don Miguel Ruiz
  • Link: Amazon

Identifies four self-limiting beliefs that impede one's experience of freedom, true happiness, and love..

.

Identifies four self-limiting beliefs that impede one's experience of freedom, true happiness, and love.

Founders that read this book:

6 successful founders have read this book ➜

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73. War of Art, The

  • Written by: Steven Pressfield
  • Link: Amazon

What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.

for yourself.

Founders that read this book:

6 successful founders have read this book ➜

What founders are saying:

I love The War of Art by Steven Pressfield because it focuses on procrastination and what you can do to alleviate it, as a creator/artist.

Tom, Mandarin Monkey ($1K/month). Read the full interview ➜

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74. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

  • Written by: Brad Feld
  • Link: Amazon

An engaging guide to excelling in today's venture capital arena Beginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment.

Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field.

Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages Explores the entire venture capital ecosystem including those who invest in venture capitalist Contain standard documents that are used in these transactions Written by two highly regarded experts in the world of venture capital The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it.

Founders that read this book:

5 successful founders have read this book ➜

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75. Tribes

  • Written by: Seth Godin
  • Link: Amazon

Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method..

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Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

Founders that read this book:

4 successful founders have read this book ➜

What founders are saying:

The Internet has eliminated the barriers of geography, cost, and time. Find your tribe and make some money.

DShawn Russell, Southern Elegance Candle Company ($100K/month). Read the full interview ➜

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76. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

  • Written by: Ed Catmull
  • Link: Amazon

NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc.

• Library Journal From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

This is a book about breaking it.”—Seth Godin From the Hardcover edition.

Founders that read this book:

6 successful founders have read this book ➜

What founders are saying:

We went through a tough period last Fall/Winter of exponential growth that we weren’t necessarily prepared for. I got this book for all of the Sock Club employees as a Christmas gift. It includes great advice about scaling a business and investing in your employees.

Dane Jensen, Sock Club ($1M/month). Read the full interview ➜

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77. Topgrading (How To Hire, Coach and Keep A Players)

  • Written by: Brad Smart
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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78. Hooked: How to Build Habit-Forming Products

  • Written by: Nir Eyal
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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79. High Output Management

  • Written by: Andrew S. Grove
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

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80. Jab, Jab, Jab, Right Hook: How To Tell Your Story In A

  • Written by: ****
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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81. Made to Stick: Why Some Ideas Survive and Others Die

  • Written by: Chip Heath
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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82. Give and Take: Why Helping Others Drives Our Success

  • Written by: Adam Grant
  • Link: Amazon

Explains how networking and leadership skills are subject to the professional interaction styles of takers, matchers, and givers, and how these personalities dramatically shape success rates..

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Explains how networking and leadership skills are subject to the professional interaction styles of takers, matchers, and givers, and how these personalities dramatically shape success rates.

Founders that read this book:

4 successful founders have read this book ➜

What founders are saying:

The best business book I have read over the last five or six years is Adam Grant’s Give and Take. This book gave me permission to be myself.

Austin L. Church, AustinLChurch.com ($2.25K/month). Read the full interview ➜

It is a unique, powerful, and convincing take on an important subject. This book has the potential to change the reader's perspective about reciprocity, and how it adds (or subtracts) value at work.

Steve Pollack, Anchor Loans ($100M/month). Read the full interview ➜

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83. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

  • Written by: Robert Iger
  • Link: Amazon

Founders that read this book:

5 successful founders have read this book ➜

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84. The Infinite Game

  • Written by: Simon Sinek
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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85. The Entrepreneur's Guide to Sewn Product Manufacturing

  • Written by: Kathleen Fasanella
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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86. Double Your Profits: In Six Months or Less

  • Written by: Bob Fifer
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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87. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

  • Written by: Jen Sincero
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

What founders are saying:

This book inspired me to create a life I totally love. And to create it NOW - and to make some damn money already!

DShawn Russell, Southern Elegance Candle Company ($100K/month). Read the full interview ➜

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88. The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

  • Written by: Eliyahu M. Goldratt
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

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89. 12 Rules for Life: An Antidote to Chaos

  • Written by: Jordan B. Peterson
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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90. Born for This: How to Find the Work You Were Meant to Do

  • Written by: Chris Guillebeau
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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91. The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)

  • Written by: Peter F. Drucker
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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92. Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One

  • Written by: Dr. Joe Dispenza
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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93. Who: The A Method for Hiring

  • Written by: Geoff Smart
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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94. The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company

  • Written by: Jack Stack
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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95. The Long Tail: Why the Future of Business is Selling Less of More

  • Written by: Chris Anderson
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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96. As a Man Thinketh - Complete Original Text

  • Written by: James Allen
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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97. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

  • Written by: Ryan Holiday
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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98. Whatever You Think, Think the Opposite

  • Written by: Paul Arden
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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99. Tribe of Mentors: Short Life Advice from the Best in the World

  • Written by: Tim Ferriss
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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100. The Universe Has Your Back: Transform Fear to Faith

  • Written by: Gabrielle Bernstein
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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101. You Are a Badass at Making Money: Master the Mindset of Wealth

  • Written by: Jen Sincero
  • Link: Amazon

Founders that read this book:

7 successful founders have read this book ➜

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102. Start Something That Matters

  • Written by: Blake Mycoskie
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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103. Side Hustle: From Idea to Income in 27 Days

  • Written by: Chris Guillebeau
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

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104. Sapiens: A Brief History of Humankind

  • Written by: Yuval Noah Harari
  • Link: Amazon

Founders that read this book:

9 successful founders have read this book ➜

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105. Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

  • Written by: Jim Koch
  • Link: Amazon

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry.

A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

Founders that read this book:

2 successful founders have read this book ➜

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106. All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

  • Written by: Seth Godin
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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107. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

  • Written by: Sean Ellis
  • Link: Amazon

Founders that read this book:

2 successful founders have read this book ➜

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108. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

  • Written by: Geoffrey A. Moore
  • Link: Amazon

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.

Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.

It's essential reading for anyone with a stake in the world's most exciting marketplace.

Founders that read this book:

9 successful founders have read this book ➜

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109. Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

  • Written by: Steve Krug
  • Link: Amazon

Founders that read this book:

3 successful founders have read this book ➜

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110. Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

  • Written by: Joey Coleman
  • Link: Amazon

Founders that read this book:

4 successful founders have read this book ➜

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111. Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition

  • Written by: Kerry Patterson
  • Link: Amazon

Founders that read this book:

6 successful founders have read this book ➜

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Pat Walls,  Founder of Starter Story

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