Please enter your figures below:
How to calculate CPC:
Formula for CPC:
CPC = total_cost / number_of_clicks
How to calculate CTR:
The formula for CTR:
CTR = 0.01 * number_of_clicks / number_of_impressions
It's divided by 100 because it's expressed as a percentage.
How to calculate CPM:
Formula for CPM:
CPM = 1000 * campaign_cost / number_of_impressions
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