CPC Calculator: How To Calculate CPC & CPM


Please enter your figures below:

How to calculate CPC:

Formula for CPC:

CPC = total_cost / number_of_clicks

How to calculate CTR:

The formula for CTR:

CTR = 0.01 * number_of_clicks / number_of_impressions

It's divided by 100 because it's expressed as a percentage.

How to calculate CPM:

Formula for CPM:

CPM = 1000 * campaign_cost / number_of_impressions

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