CPC Calculator: How To Calculate CPC & CPM

CPC Calculator: How To Calculate CPC & CPM


Please enter your figures below:

How to calculate CPC:

Formula for CPC:

CPC = total_cost / number_of_clicks

How to calculate CTR:

The formula for CTR:

CTR = 0.01 * number_of_clicks / number_of_impressions

It's divided by 100 because it's expressed as a percentage.

How to calculate CPM:

Formula for CPM:

CPM = 1000 * campaign_cost / number_of_impressions

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.