How to Calculate The Price For Your Cleaning Products
Our calculator is designed to be simple and easy to use. It covers:
- your base costs of time
It also allows you to input a desired profit margin on top.
We hope this calculator helps you make more money for your cleaning products business.
Please input below:
More Tips On Pricing Your Cleaning Products
How To Price Your Cleaning Products
One of the most challenging aspects to starting a cleaning products business is determining how much to charge for your cleaning products.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your cleaning products, it's critical that you first identify all of your costs and consequently mark up your cleaning products so you can factor in a profit.
The actual cost of your cleaning products may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your cleaning products, you'll want to create goals for revenue + how much profit you want your cleaning products business to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your cleaning products is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your cleaning products fits best in the marketplace.
All of these factors play an equal part in pricing your cleaning products, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:
I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.
The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.
Examples of a successful cleaning products business:
. Omegasonics ($8.5M/year)
Frank Pedeflous (from Simi Valley) started Omegasonics almost 26 years ago.
My name is Frank Pedeflous and my wife Sandy and I bought a small business named Ultrasonic Blind Cleaning Systems twenty-five years ago. The business originally manufactured hard window covering cleaning equipment and sold it as a business opportunity to new start-ups and retailers selling window coverings.
We bought the company originally for $535,000, and today our revenues are approximately $10,000,000 annually.
. DetraPel ($5.4M/year)
David Zamarin (from Framingham, Massachusetts, USA) started DetraPel almost 9 years ago.
Hey, I’m David Zamarin. I’m 21 years-old, a student at Babson College and founder of DetraPel.
Since starting DetraPel over 5 years ago when I was 15 years old, the versatility and eco-friendliness of our products are just two of the many factors which I believe enabled us to make over $512,000 in sales in the last year.
. GloveStix ($720K/year)
Krista Woods (from Ashburn, Virginia, USA) started GloveStix over 8 years ago.
My name is Krista Woods and I am the Director of Stink Operations at GloveStix LLC.
I made it to the finals and then before I knew it I won the whole thing which sent me to sell live on QVC and I sold out in 7 ½ minutes. That was 3 years ago today actually and it was that contest that really put my company on the map. Since then, I have won 6 more awards from large organizations, been written about in over 30 articles, been on 11 TV shows including ABC’s Shark Tank and even filmed a Pitch Pilot for a Reality TV Series. It sure has been an amazing whirlwind!
. MamaSuds ($420K/year)
Michelle C. Smith (from Michigan, USA) started MamaSuds over 10 years ago.
Hello! My name is Michelle Smith and I am the founder and CEO of MamaSuds. MamaSuds creates naturally-focused, synthetic-free products that are truly safe for label-reading people who focus on health + wellness. The MamaSuds product line includes eco-friendly household cleaners and non-toxic liquid soaps. All ingredients are natural, cruelty-free, free of dyes and synthetics, and handcrafted by mamas. Today MamaSuds has been sold to customers in all 50 states, over 9 countries, and has an average revenue of $18k a month.
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