Career Coaching Services Price Calculator: How To Price Your Career Coaching Services?

Career Coaching Services Price Calculator: How To Price Your Career Coaching Services?

article

How to Determine The Price For Your Business/Service:

Our price calculator is designed to be simple and easy to use. It covers everything you need to price your career coaching business

We hope this calculator helps you make more money for your business.

Please input below:

How To Price Your Career Coaching Services

One of the most challenging aspects to starting a career coaching business is determining how much to charge for your career coaching services.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your career coaching services, it's critical that you first identify all of your costs and consequently mark up your career coaching services so you can factor in a profit.

The actual cost of your career coaching services may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your career coaching services, you'll want to create goals for revenue + how much profit you want your career coaching business to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your career coaching services is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your career coaching services fits best in the marketplace.

All of these factors play an equal part in pricing your career coaching services, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

More Tips On Pricing Your Career Coaching Services

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.

article

article

-  
Lauren Costanza, on starting Bluminary ($500/month) full story ➜

--

Thanks for reading. We wish you success in your business endeavors.

Examples of a successful career coaching business

Wall Street Oasis ($1.68M/year)

Patrick Curtis from San Francisco, California, USA started Wall Street Oasis over 15 years ago, a career coaching business.

  • Revenue: $140,000/ month
  • Founders: 2
  • Employees: 10
  • Location: San Francisco, California, USA

Hi, I’m Patrick Curtis and I’m the CEO and Founder of Wall Street Oasis, the largest online community focused on careers in finance.

The main products and services we sell are interview courses for finance careers. These courses help students and young finance professionals learn the specifics and how to answer investment banking interview questions and private equity interview questions, among other industries.

We also sell premium one-on-one services including resume reviews and mentorship where people can connect with professionals from their target industry to get detailed advice on their unique situation.

from-getting-fired-at-24-to-growing-a-140k-month-online-community

-  
Patrick Curtis, on starting Wall Street Oasis ($140,000/month) full story ➜

Cultivated Culture ($240K/year)

Austin Belcak from New York, New York, USA started Cultivated Culture over 5 years ago, a career coaching business.

  • Revenue: $20,000/ month
  • Founders: 1
  • Employees: 1
  • Location: New York, New York, USA

My name is Austin Belcak and I run a site called Cultivated Culture where I teach people how to land jobs at the world’s best companies without applying online.

The company has been around for 3 years now and we’ve had 50,000+ people come through our community going on to land jobs at places like Google, Microsoft, Amazon, Facebook, SpaceX, Salesforce, Goldman Sachs, Deloitte, ESPN, and more.

how-i-built-a-business-helping-people-land-their-dream-jobs

-  
Austin Belcak, on starting Cultivated Culture ($20,000/month) full story ➜

Screw The Cubicle ($120K/year)

Lydia Lee from Bali started Screw The Cubicle about 7 years ago, a career coaching business.

  • Revenue: $10,000/ month
  • Founders: 1
  • Employees: 1
  • Location: Bali

My name is Lydia Lee and I’m the Work Reinvention Strategist and Small Business Coach at Screw The Cubicle. I started my company six years ago to support mid-career transitioners who wanted to find alternative pathways beyond the 9-5 existence.

As I started working with more people and understanding the origins of purpose, I realized the journey is about more than just escaping a bad job:

People shouldn’t sacrifice their lives for work, but they still need work in their lives. The right work.

how-i-started-a-10k-month-career-transition-coaching-business

-  
Lydia Lee, on starting Screw The Cubicle ($10,000/month) full story ➜

CareerMetis.com ($36K/year)

Nissar Ahamed from Toronto, Ontario, Canada started CareerMetis.com over 6 years ago, a career coaching business.

  • Revenue: $3,000/ month
  • Founders: 1
  • Employees: 1
  • Location: Toronto, Ontario, Canada

My name is Nissar Ahamed, and I am the Founder and CEO of CareerMetis.com.

CareerMetis.com is an online publication geared towards job seekers and freelancers.

Our primary audience is between 18-35yrs old (young professionals. They are either looking for a new job or gig, or they already have a job and want to take it to the next level.

how-i-started-a-1-5k-month-blog-about-career-advice

-  
Nissar Ahamed, on starting CareerMetis.com ($3,000/month) full story ➜

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! πŸ‘‹I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more β€” Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages β€” powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.