VADE Nutrition

Joe Johnson

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VADE Nutrition is an American dissolvable protein scoops company. The company was founded in 2016 by Joe Johnson and is based in East Lansing.

Our innovative scoop technology packs one perfectly measured scoop of our 100% whey isolate protein into a completely dissolvable film. Just toss, shake and enjoy! Our Dissolvable Protein Scoops are the ideal choice for your active lifestyle. Built to go wherever life takes you.

Company History

Joe Johnson details the beginnings of their company in their Starter Story interview: (source)

Q: How did you get started on VADE Nutrition?

I’ve been an entrepreneur and athlete my whole life.

I wrestled for Michigan State University and was actually the captain of the team. I got my degree in finance and I landed a job as a wealth management financial adviser for after graduation, which I turned down to go into full time athletic ministry at Michigan State.

My wife Megan was a cheerleader from the University of Arizona. She moved to Michigan and we got married after my junior year of college and shortly after got pregnant with our son Noah. Just like us, Noah was determined to conquer every obstacle, so he tried to get out early and Megan’s water broke at 29 weeks. This happened a week before my finals week. I had been working on some business ideas in the fitness and nutrition market and while we were in the hospital talking about how messy my car was with powder and tubs everywhere we thought of this solution.

We immediately knew this was what we needed to do. I turned down my job and started working on this full time while sitting beside Megan’s hospital bed. That really set the stage for us to know that we were going to be able to make it through any trials we faced. We had no money and no idea how we were going to make it through, but we were determined that nothing could stop us.

Source (source)

Technology

They use Tidio for their customer service. Dropbox, Slack, and Trello for their productivity. Judge.me and Smile.io for their reviews.

Company History

Technology

References