Only Salt


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Only Salt is an American plastic-free spring salt company. The company was founded in 2019 by Steven Petrillo.

We believe in salt that is aluminum-free, microplastic-free, dextrose-free, chemical-free, additive-free, unbleached, and ethically sourced. A pinching pot provides a chef-like experience for amateur chefs everywhere. From Maras, Peru, Only Salt provides the most natural salting experience for a more refined meal.

Website

onlysalt.co

Revenue

$4,000/month

# Founders

2

# Employees

0

Instagram

@onlysalt.co (2.17K followers)

Website Rank

291,992

Business Started

October 2019

Business Type

ecommerce

Country

United States of America

Starting Costs

$30,000

Business Idea

spring salt business

Days To Build Business

300

Industry

Salt Production

Company History

Steven Petrillo details the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Only Salt?

After graduating college from the University of Maryland I started selling software for your typical San Francisco tech company. After just a few days I realized the next many years of my life would be working down a call list and selling a product I wasn’t passionate about. So I quit.

Like most founders on here, I always knew I wanted to start my own business and figured, hey, if I’m going to do it I might as well do it while I’m young. I’d rather spend my early years pursuing my passions and learning than being a cog in a machine working solely for a paycheck. And if it ends up failing I really don’t have much to lose.

At this point, there were a couple of things I knew I was passionate about. Traveling, consumer products, food, and eCommerce. I spent the past couple of years traveling around the world in short stints, and every country I visited had tons of amazing, artisanal food products that haven’t really been introduced to America.

America is one of the few countries around the world that’s dominated by low-quality processed foods and has no emphasis on quality food and ingredients. Corporations dominate and small artisan producers are almost nonexistent… I was determined to take one of these small-batch, high-quality products and introduce it to America.

I started thinking about the products I’ve seen on some of my trips and kept circling back to the salt ponds I stumbled upon during a solo trip to Peru. The local community of Maras has been harvesting salt using the same processes as they have for hundreds of years. And the quality of the salt is unlike other varieties - it’s one of only a handful of places on earth you get salt produced from spring water. Everything about it was spectacular and decided I’d test my luck at introducing spring salt to the American market.

I knew to sell a commodity like this it’d need to have a very, very strong brand. I took to Reddit to find a brand identity designer. After around 20 different interviews I met my co-founder Josh. He was by far the best designer of the bunch and fortunately he was just as excited and passionate about branding spring salt as I was. He came on as a freelancer and within a few months became my 50% partner.

Partnering with subscription boxes has been a game-changer for us.

So, in October of 2019, we started building the company. Neither of us had any previous experience in eCommerce or anything at all like this. All we had to work off of was a plastic bag of spring salt and the question of ‘okay, now how do we sell this?’

Source [1]

Technology

Only Salt is built on Webflow.

They use Gmail and G Suite for their email. Google Suite and Slack for their productivity. Shippo for their shipping.

They use Instagram for their social media.

References

Contributors

Contributors to this article: