The Power of Habit: Why We Do What We Do in Life and Business

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In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work..

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

"This book really helps you understand how habits are formed and how they can be changed. Habits are at the core of what we do, and learning the science will help you better understand yourself and your clients."

- Andrei Calinescu, One Life Meals ($130,000 revenue/mo) full story

"Habits are some of the most powerful things in life, I’m currently reading The Power Of Habit by Charles Duhigg and it really helps understand how much of what we do is a habit and why they are so important."

- Luis Camacho, Fantôm Agency ($8,600 revenue/mo) full story