Start with Why: How Great Leaders Inspire Everyone to Take Action


Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does.

And it all starts with WHY.

"This book helped me to understand that we all should have a WHY in our life and not just a what or how."

- Tony Gauthier, Sprëtz ($1,100 revenue/mo) full story

"This book shows how great leaders inspire everyone to take action by motivating people with the “why” behind everything that we do."

- Isaiah Grant, Dream Fitness Client Academy ($13,000 revenue/mo) full story

"This book has been hugely influential for how we’ve built a caused based brand. "

- Justin Palmer, iHeartDogs ($1,200,000 revenue/mo) full story

"This book provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY."

- DShawn Russell, Southern Elegance Candle Company ($20,000 revenue/mo) full story

"We just had the team read Start With Why. I think it help us hone our mission and brand vision and get everyone on the same page. I tend to read online articles on specific business or e-commerce topics."

- Mike Scully, Lever Gear ($42,000 revenue/mo) full story