Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
"I’m a really big fan of Psychology and how the human brain works, which is probably why I love marketing and advertising so much, as I’m able to position things in a way that will make someone want to do something by touching on specific queues that will trigger certain actions and responses. Here, Cialdini talks about the seven key influencers of persuasion (which are based on 35 years of evidence-based research). I highly recommend this book to anyone that is interested in what influences people to make the decisions they make."
"According to Robert Cialdini, who studied the principle of social proof in-depth in his book, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. So for example, if you’re uncertain about purchasing this one product but then you see that “insert famous celebrity name who you really like” posts something it, this would transfer the positive attributes they see in these “celebrities” to the product."