Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
"Learn how to make a powerful impact in your marketing messages, and learn how to structure them. Hint: You & your product aren’t the heroes. Your customer is."
"Before I read StoryBrand, we talked about how amazing we were and why customers should pick us. I was clueless to the reality that our job is not to be the hero of our customers’ stories. We are supposed to be the guide who helps them achieve their own goals. As a result, we’ve completely changed how we communicate with our customers."