How to Calculate The Price For Your Backpack
Our calculator is designed to be simple and easy to use. It covers:
- your base costs of time
It also allows you to input a desired profit margin on top.
We hope this calculator helps you make more money for your backpack line.
Please input below:
More Tips On Pricing Your Backpack
How To Price Your Backpack
One of the most challenging aspects to starting a backpack line is determining how much to charge for your backpack.
When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.
Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.
On the other hand, when businesses over-price, this tends to be just as damaging to the business.
When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.
Here are some factors to consider when pricing your product:
Understand your customer
It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:
- Customer demographic: Age, gender, location, etc.
- Buying habits of your customer: What they buy + when they buy
- Level of price sensitivity with your customer
All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.
Understand your costs
When pricing your backpack, it's critical that you first identify all of your costs and consequently mark up your backpack so you can factor in a profit.
The actual cost of your backpack may include things like:
- The actual cost to make the product (ie. raw materials, supplies, manufacturer).
- Shipping + overhead fees
- Operating costs to run your business
You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.
Create revenue goals
When determining the price of your backpack, you'll want to create goals for revenue + how much profit you want your backpack line to make.
This process is simpler than you may think:
- Think about your breakeven cost (by completing the above step).
- Create a revenue goal based on your break-even cost
- Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
- Divide your revenue goal by the number of items you plan to sell
This figure will help determine your estimated price per product in order to meet your revenue goals.
Evaluate your competition
The last piece in determining how to price your backpack is by simply looking at your competition.
The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your backpack fits best in the marketplace.
All of these factors play an equal part in pricing your backpack, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.
Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:
I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.
The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.
Examples of a successful backpack line:
. Tortuga ($3.6M/year)
Fred Perrotta (from Remote) started Tortuga over 12 years ago.
Over the past nine years, we’ve bootstrapped our way to seven figures in revenue.
. Lunchbox ($660K/year)
Tom Worcester (from New York, New York, USA) started Lunchbox over 4 years ago.
I’m Tom Worcester, founder of Lunchbox, the first anti-theft festival hydration pack and the last festival bag you’ll ever need.
We founded Lunchbox in April of 2018 and launched our Kickstarter in December of 2018. We recently concluded our Kickstarter on January 15, 2019, exceeding our funding goal by 170%. With the business generating revenue as of December, we’re now operating at $36k in monthly revenue and climbing quickly.
. Adventurist Backpack Co. ($300K/year)
Kelly Belknap (from Denver, Colorado, USA) started Adventurist Backpack Co. about 5 years ago.
My name is Kelly Belknap, and I co-founded Adventurist Backpack Co. along with my wife Matilda Sandstrom.
Co-founders Kelly Belknap (right) and Matilda Sandstrom (left) traveling by train through Belgium.
. Gobi Gear ($240K/year)
Chez Brungraber (from Bend, Oregon, USA) started Gobi Gear about 8 years ago.
Hi guys! Thanks for stopping by. I’m Chez, the founder of Gobi Gear. I started Gobi Gear about 4 years ago to make organization easier and more fun, specifically focusing on the outdoor adventure and travel markets. Rummage less, explore more!
The best measure of success for isn’t just the bottom line, but rather walking through an airport and seeing a stranger with a Gobi Gear backpack on. Or learning that the owner of other, big brand name outdoor gear companies have heard of you. The idea of outfitting all kinds of people with our gear, all across the world, and putting smiles on their faces - that is what success is to us!
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
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