App Development Services Price Calculator: How To Price Your App Development Services?

App Development Services Price Calculator: How To Price Your App Development Services?


How to Determine The Price For Your Business/Service:

Our price calculator is designed to be simple and easy to use. It covers everything you need to price your freelance app development business

We hope this calculator helps you make more money for your business.

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How To Price Your App Development Services

One of the most challenging aspects to becoming a freelance app developer is determining how much to charge for your app development services.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your app development services, it's critical that you first identify all of your costs and consequently mark up your app development services so you can factor in a profit.

The actual cost of your app development services may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your app development services, you'll want to create goals for revenue + how much profit you want your freelance app development business to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your app development services is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your app development services fits best in the marketplace.

All of these factors play an equal part in pricing your app development services, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

More Tips On Pricing Your App Development Services

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.



Lauren Costanza, on starting Bluminary ($500/month) full story ➜


Thanks for reading. We wish you success in your business endeavors.

Examples of a successful freelance app development business

Wolfpack Digital ($2.4M/year)

Georgina Lupu Florian from Cluj-Napoca, Romania started Wolfpack Digital ago, a freelance app development business.

  • Revenue: $200,000/ month
  • Founders: 1
  • Employees: 60
  • Location: Cluj-Napoca, Romania

Hi everyone! I am Gina and I am the founder and CEO of Wolfpack Digital. The name of the company stems from my surname β€œLupu”, which means β€œWolf” in Romanian. We are an award-winning app development agency from Romania with an in-house team of 50 people. We design and build web and mobile apps start-to-end for startups and scaleups from around the world, while advising them with their business and product strategy. This has given me the opportunity to personally work with more than 40 entrepreneurs so far and to learn more about their business, which is super exciting!

The main industries we focus on are fintech, health tech, IoT, social and transportation. Most of our customers come from the US, UK, Canada, Ireland, Germany, Denmark, and France. More recently, we started the journey to building our own apps in the health tech and Greentech fields, and we have won an accelerator competition with Pamble, our in-house health tech app for gambling addiction treatment.

This year Wolfpack Digital has exceeded the 1.5M USD yearly revenue threshold, yet what we are most excited about is the great atmosphere in our team and our amazing office space, coupled with the fact that we get more and more opportunities to work on meaningful apps with inspiring founders.


Georgina Lupu Florian, on starting Wolfpack Digital ($200,000/month) full story ➜

Krit ($960K/year)

Andrew Askins from started Krit over 7 years ago, a freelance app development business.

  • Revenue: $80,000/ month
  • Founders: 3
  • Employees: 8
  • Location:

Hi, I’m Andrew πŸ‘‹I like to joke that I’m a jack of all trades and master of pun…

I run Krit, the software agency for non-technical founders. We partner with people who are experts in their field to help them design and build their Minimum Lovable Product. We get in super early and truly help our clients design and build apps from the ground up. Sometimes they’ve prototyped their ideas with a spreadsheet or a couple of no-code tools, but they don’t have any software yet.

We’re massive product nerds who care about all of the little design details the make great products stand out, while also having deep technical knowledge. Basically… come for the pretty designs, stick around for the well-written code.


Andrew Askins, on starting Krit ($80,000/month) full story ➜

Appsitude ($600K/year)

Cam Upson from Vancouver, British Columbia, Canada started Appsitude over 6 years ago, a freelance app development business.

  • Revenue: $50,000/ month
  • Founders: 2
  • Employees: 8
  • Location: Vancouver, British Columbia, Canada

Hey! Well to start my name is Cameron Upson, and I am a 22-year-old entrepreneur. I recently acquired an app development company called Appsitude that a friend of mine started. I am not the original founder but I think of myself as one as I had to completely restart the company from the ground up and get it moving again.

It sat stagnant for a year or so when the former CEO moved on to another project as app development wasn't his calling in life. I have really been there since the beginning of everything and plan on being there all the way through until we are one of the biggest app development companies in the world. We tend to do quite a lot of B2B but we also really enjoy doing B2C as the app ideas can always get to the next level! We are currently doing around $30,000 to $50,000 a month and have big plans to continue our growth, watch out world.


Cam Upson, on starting Appsitude ($50,000/month) full story ➜

Pioneer Mobile Applications ($360K/year)

Phil Scarfi from New York, USA started Pioneer Mobile Applications almost 5 years ago, a freelance app development business.

  • Revenue: $30,000/ month
  • Founders: 1
  • Employees: 3
  • Location: New York, USA

Hello! My name is Phil Scarfi and I’m the founder of Pioneer Mobile Applications.

Pioneer is a mobile application development agency that specializes in providing rapid and affordable software development. In particular, we develop mobile apps for both iOS and Android platforms alongside the web backend that helps make them run smoothly and scale efficiently. We are based out of Long Island, New York however many of our clients are located throughout the United States.

Pioneer works with a wide variety of clients ranging from startups ($10k-$50k budgets) to larger enterprise organizations ($100k+ budgets). Over the past year and a half, Pioneer has nearly tripled the amount of clients and inbound leads we have gotten, we’ll discuss how we did that a little later!


Phil Scarfi, on starting Pioneer Mobile Applications ($30,000/month) full story ➜

LowCode Agency ($120K/year)

Jesus Vargas from Cancun started LowCode Agency over 1 year ago, a freelance app development business.

  • Revenue: $10,000/ month
  • Founders: 1
  • Employees: 3
  • Location: Cancun

Hello, my name is Jesus Vargas, and I am the founder of LowCode Agency. We are a unique app building agency using no/low code tools to develop apps faster and at a fraction of the price of β€œtraditional” apps.

Our flagship product is a custom made app, built using no/low code tools, for 2.5k USD in 2-3 weeks. For more complex apps, we can go up to 4-6k USD when users require features like notifications, maps, ratings, and reviews, etc.

Our clients get an amazing app that is simple to use, simple to manage, and simple to make changes down the road. It is built exactly for them and for their needs. Since we are leveraging no/low code tools to build these apps, we deliver apps consistently 80% cheaper than a traditional app development agency, and 70% faster.


Jesus Vargas, on starting LowCode Agency ($10,000/month) full story ➜

Apps:Lab ($44.4K/year)

Marvin Collins Hosea from Nairobi, Nairobi, Kenya started Apps:Lab over 4 years ago, a freelance app development business.

  • Revenue: $3,700/ month
  • Founders: 4
  • Employees: 7
  • Location: Nairobi, Nairobi, Kenya

My name is Marvin Hosea, I have been developing software for more than five years now and I am the founder and lead at Apps: Lab KE. We are a team of expert software developers, data analysts, and designers specializing in problem-solving using technology and data for businesses and communities.

We specialize in software development and that is what is generating 85% revenue for the company. The other 15% revenue is generated by in house projects, one of them is our on-demand food delivery mobile application known as LetaFood operating in one city in Kenya at the moment, Eldoret. All revenue from our services and flagship projects generates $3,500 per month.

We are good at what we do and that is software development as stated by our slogan Heart of Tech


Marvin Collins Hosea, on starting Apps:Lab ($3,700/month) full story ➜

Bloomy Lab ($12K/year)

Aleksandr Lanin from Kyiv, Ukraine started Bloomy Lab about 2 years ago, a freelance app development business.

  • Revenue: $1,000/ month
  • Founders: 2
  • Employees: 11
  • Location: Kyiv, Ukraine

Hi, my name is Alex and I'm the founder of Bloomy Lab. Our company focuses on health and fitness, productivity and life quality improvement. We mostly develop our own products, by now the most popular of them are Restly, 2 Minute Habits, Jiju, Poof, and City Property. Some of our apps even became Product of the day on Product Hunt. Our team is not so big: 2 UI/UX designers, 1 motion designer, 5 developers, 2 product managers and me as both a strategist and a product owner. Oh, we've also found a UA manager not long ago. Despite that, we've created 20 apps in half a year and nothing's gonna stop us!

We've launched our products without any ads (working on it now), that’s why we've only reached 40,000 downloads. Our apps were totally free and without in-app purchases, as our main goal was idea verification. By now we only get around $1,000 per month as money-making wasn't our main focus earlier. I hope we'll update that info really soon though.


Aleksandr Lanin, on starting Bloomy Lab ($1,000/month) full story ➜

Pat Walls,  Founder of Starter Story

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