Air Freshener Price Calculator: How To Price Air Freshener?

Air Freshener Price Calculator: How To Price Air Freshener?


How to Calculate The Price For Your Air Freshener

Our calculator is designed to be simple and easy to use. It covers:

  • your base costs of time
  • salary
  • materials

It also allows you to input a desired profit margin on top.

We hope this calculator helps you make more money for your air freshener business.

Please input below:

More Tips On Pricing Your Air Freshener

How To Price Your Air Freshener

One of the most challenging aspects to starting an air freshener business is determining how much to charge for your air freshener.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

  • Customer demographic: Age, gender, location, etc.
  • Buying habits of your customer: What they buy + when they buy
  • Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your air freshener, it's critical that you first identify all of your costs and consequently mark up your air freshener so you can factor in a profit.

The actual cost of your air freshener may include things like:

  • The actual cost to make the product (ie. raw materials, supplies, manufacturer).
  • Shipping + overhead fees
  • Rent
  • Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your air freshener, you'll want to create goals for revenue + how much profit you want your air freshener business to make.

This process is simpler than you may think:

  1. Think about your breakeven cost (by completing the above step).
  2. Create a revenue goal based on your break-even cost
  3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
  4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your air freshener is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your air freshener fits best in the marketplace.

All of these factors play an equal part in pricing your air freshener, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.



Lauren Costanza, on starting Bluminary ($500/month) full story ➜

Examples of a successful air freshener business:

Mosspiration Biotech ($48K/year)

Henrik Toft Simonsen from Hørsholm, Capital Region of Denmark, Denmark started Mosspiration Biotech almost 6 years ago, a air freshener business.

  • Revenue: $4,000/ month
  • Founders: 2
  • Employees: 3
  • Location: Hørsholm, Capital Region of Denmark, Denmark

Mosspiration Biotech engineer mosses to produce fragrances, either for home decorative products or for chemical used in the perfume industry. I, Henrik Toft Simonsen, is one of the two founders of the company.

During 2015, we, the two co-founders Henrik and Hansol acknowledged that forming a small biotech company would be a great solution for their many crazy ideas. Based on research performed first at University of Copenhagen and later at the Technical University of Denmark, we established Mosspiration Biotech, IVS in January 2016.

The Fragrant Moss was made as part of a research project between 2011 and 2014. It led a happy life in the petri-dishes until 2016, when the idea of the "Natural Air Freshener" was launched. We collaborated with creative people in San Francisco throughout 2017 to get this right. After several attempts, we now have more fragrant versions and with even stronger fragrances within several types of glass jars.


Henrik Toft Simonsen, on starting Mosspiration Biotech ($4,000/month) full story ➜

Lemongrass Trading Company ($33.6K/year)

Stacy Marking from England, United Kingdom started Lemongrass Trading Company over 7 years ago, a air freshener business.

  • Revenue: $2,800/ month
  • Founders: 1
  • Employees: 10
  • Location: England, United Kingdom

Hello, it’s lovely to have a chance to talk with other people in the same start up mode as myself.

The Lemongrass Trading Company is in the business of making chemical-free and effective natural insecticides & fresheners that are safe, green and eco-friendly.

You might think that "safe to breathe" was a basic necessity of sprays & fragrances but -amazingly- many household and insect products are actually toxic. We use only pure, natural Lemongrass, plus other plant extracts – incidentally, Lemongrass happens to smell wonderful too, so people love our Car, Bathroom and Air Fresheners! We target Clothes Moths, Mosquitoes, Midges, Wasps and for a safer horticulture, we make an Aphid spray. All these are made without a single added chemical, artificial fragrance or synthetic ingredient. For the Food & Drink market we make a Fly Spray out of edible ingredients, which no one seems to have thought of before. I now have best friends in pubs all over the country!


Stacy Marking, on starting Lemongrass Trading Company ($2,800/month) full story ➜

Pat Walls,  Founder of Starter Story

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