The 22 Best Advertising Tools For Small Business [2020]

Advertising is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular advertising tools.

Here they are:

1. Facebook Ads

Target ads to people based on how they engaged and when they engaged.

Businesses using Facebook Ads:

359 successful businesses are using Facebook Ads ➜


Get Facebook Ads ➜

2. Instagram Ads

Drive awareness and increase your customer base through visuals.

Businesses using Instagram Ads:

279 successful businesses are using Instagram Ads ➜


Get Instagram Ads ➜

3. Google Adwords

Advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network.

Businesses using Google Adwords:

257 successful businesses are using Google Adwords ➜

Get Google Adwords ➜

4. Google AdSense

Serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Businesses using Google AdSense:

78 successful businesses are using Google AdSense ➜


Get Google AdSense ➜

5. Google ads

It allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google's Search Network as well as their network of partner websites.

Businesses using Google ads:

72 successful businesses are using Google ads ➜

Get Google ads ➜

6. Amazon Ads

Promote your brand and products to millions of Amazon customers.

Businesses using Amazon Ads:

67 successful businesses are using Amazon Ads ➜


Get Amazon Ads ➜

7. Bing Ads

Search engine marketing and or pay-per-click advertising.

Businesses using Bing Ads:

58 successful businesses are using Bing Ads ➜


Get Bing Ads ➜

8. LinkedIn Ads

Target and reach more than 500 million professionals worldwide.

Businesses using LinkedIn Ads:

34 successful businesses are using LinkedIn Ads ➜


Get LinkedIn Ads ➜

9. Twitter Ads

Set a budget and only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet.

Businesses using Twitter Ads:

31 successful businesses are using Twitter Ads ➜


Get Twitter Ads ➜

10. Pinterest Ads

You can create, edit and manage your Pinterest campaigns

Businesses using Pinterest Ads:

27 successful businesses are using Pinterest Ads ➜


Get Pinterest Ads ➜

11. Outbrain

Performance-based native advertising platform.

Businesses using Outbrain:

7 successful businesses are using Outbrain ➜


Get Outbrain ➜

12. Instapage

Platform designed to create, personalize, & optimize post-click landing pages and experiences at scale.

Businesses using Instapage:

7 successful businesses are using Instapage ➜


Get Instapage ➜

13. Apple Search Ads

Automatically generate your ad based on the existing metadata, video, and/or imagery in your App Store listing.

Businesses using Apple Search Ads:

6 successful businesses are using Apple Search Ads ➜


Get Apple Search Ads ➜

14. Taboola

Content discovery and native advertising platform.

Businesses using Taboola:

5 successful businesses are using Taboola ➜

Get Taboola ➜

15. doubleclick

An ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising.

Businesses using doubleclick:

4 successful businesses are using doubleclick ➜


Get doubleclick ➜

16. AdThrive

Provider of advertisement optimization services.

Businesses using AdThrive:

4 successful businesses are using AdThrive ➜


Get AdThrive ➜

17. Yelp Ads

Puts your business in front of consumers nearby who are looking to make a purchase.

Businesses using Yelp Ads:

3 successful businesses are using Yelp Ads ➜


Get Yelp Ads ➜

18. Mediavine

Offers full service ad management including display ad optimization, video monetization and sponsored influencer marketing.

Businesses using Mediavine:

2 successful businesses are using Mediavine ➜


Get Mediavine ➜

19. Ezoic

A VC-backed Google Certified Publishing Partner, is an easy-to-use, yet incredibly sophisticated machine learning platform that allows digital publishers to automatically test content, layouts, and ads to enhance user experience and increase digital revenue.

Businesses using Ezoic:

2 successful businesses are using Ezoic ➜

Get Ezoic ➜

20. AWIN

A global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.

Businesses using AWIN:

2 successful businesses are using AWIN ➜


Get AWIN ➜

21. Monumetric

A full-service ads partner to help you reach revenue goals.

Businesses using Monumetric:

1 successful business is using Monumetric ➜


Get Monumetric ➜

22. leadyno

A trouble-free, automatic system for operating an affiliate program and tracking from where their leads are coming.

Businesses using leadyno:

1 successful business is using leadyno ➜

Get leadyno ➜

Starter Story,   Founder of Starter Story

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